Many therapists wonder why you need to build an email list to attract clients. It’s because of the 2% rule. But let me digress for a moment. Suzy Was a Classic 80% Case A client, let’s call her Suzy, called me the other day and told me that she had been on my email list […]
Why You Need to Build an Email List to Grow Your Therapy Practice Read More »
We’ve all heard it said: Make sure your website is mobile-ready! Make sure your site is responsive! Mobile-ready and responsive, for our purposes, are interchangeable terms. Why Should You Care if Your Site is Mobile-Ready? The truth is, more and more people are searching online via iphones, ipads, etc. Some quote figures as high as
Do You Have a Responsive Therapy Website? How to Tell. Read More »
The verdict is in: therapists should post on Google Plus. With all the massive google algorithm changes that have occurred over the last year or so, it’s been hard for therapists to figure out what they can do to help their rankings in a direct way. Now, finally, it seems that something has been shown
Therapists Should Post on Google Plus Read More »
The iPad can be a valuable asset in running a counseling business efficiently and productively, and many of the best iPad apps are free! Just remember any apps that save to the cloud aren’t HIPAA compliant, and it’s not advisable to use them for storing confidential client data. Dragon Dictation is a great way to
Best FREE iPad Apps for a Productive Private Practice Read More »
I was recently asked by private practice consultant, Tamara Suttle, to make a video for therapists on how to use Google Analytics to help with their marketing. This video, along with an explanation, is now available at her site: http://www.allthingsprivatepractice.com/how-to-use-google-analytics-to-tell-if-your-online-marketing-is-paying-off/ If you’re wondering if your efforts in certain areas are paying off, check this out.
Google Analytics for Therapists: You Can’t Afford to Ignore It Read More »
I’m so happy to see that David Mihm has joined SEOMoz and is doing Whiteboard Fridays, specifically focusing on Google Local! In this post we are going to talk about how to show up in Google Places for therapists, counselors, psychologists and psychiatrists. Check out this video to understand why extra Google Places listings keep
How to Show Up in Google Places for Therapists Read More »
There’s a lot of research about mindfulness meditation these days– much of it very compelling. Having obtained my Master’s in Counseling from Buddhist-inspired Naropa University, and having done an extensive 2 year mediation in the Shambhala tradition prior to my time at Naropa, mediation has long been of interest to me. Like many, though, I’ve
Meditation Helps GRE Scores in Only 2 Weeks-What Can It Do For Your Marketing? Read More »
The replay from May’s coaching call is below. Providing valuable tips for free can help you grow your therapy practice It may seem counterintuitive, but giving away valuable advice for free can help you become more successful. You gain credibility, but more importantly you establish a relationship with people who visit your site, and
Coaching Call: Grow Your Therapy Practice by Providing Valuable Tips in a Free Report Read More »
The 4th piece in the 4-Piece Practice Building System is to “Nurture Your Leads” at least once per month. You do this by sending them interesting, relevant information. When your potential clients receive valuable information from you, three things happen. They’re reminded of your knowledge and expertise They appreciate you for sharing information with them
Monthly Newsletters in 5 Minutes or Less? Read More »
Piece 3 in the the 4-Piece Practice Building System is to “collect leads”. This post will tell you how to build a mailing list of potential therapy clients. Another way to say that is that you should have an email opt-in form on your site and you should be collecting email addresses of people interested in
How to Build a Mailing List of Potential Therapy Clients Read More »