If a picture is worth a thousand words, then perhaps a video is worth a million. Video is being used more and more in effective marketing as youTube as become the second largest search engine on the web. Not only can video give your site visitor more of an in-depth feel for who you are […]
Need a Video on Your Therapy Site? Read More »
If you’re looking for photos for your website or for other marketing materials you’re developing, there are several great stock photo websites from which you can purchase images and use them safely (i.e. royalty-free). For years, iStockPhoto.com was the clear choice in terms of price and selection for therapists. Recently, however, many other photo sites
Photos for Your Website or Other Marketing Materials Read More »
Recently I had a client ask, “should therapists have a blog?” The answer is an unequivocal yes. Put yourself in the shoes of a client who is searching the web for a therapist… They are perusing sites for a therapist who is a good fit, probably checking out quite a few different therapists. This is
Should Therapists Have a Blog? Your Therapy Site Needs Fresh, Newsworthy Content Read More »
You may have read this title, and likely, you are thinking, “Why am I concerned about Google India? My practice is in (insert your city here)”. However, the answer to this question might surprise you. When Google is unable to verify certain components of your listing, such as hidden addresses or phone numbers, a user
Why You Shouldn’t Hang Up On Google India Read More »
The subject line may be confusing; and no, I don’t mean hunting for your cat. I am talking about how to show up in Google, and attract therapy clients with long tail search. It’s about attracting PERFECTLY FITTING clients for your practice if you use this effectively. Put yourself in your potential client’s shoes: Imagine,
Attract Therapy Clients With Long Tail Search Read More »
Have you heard that Infographics are helpful in promoting your practice? They can be extremely helpful, but only if you understand how they work. Surely, having a nicely designed graphic on your website that clients find helpful won’t hurt. However, the key to success with Infographics is in getting them SHARED. And that means getting
Using Infographics to Promote Your Therapy Practice – Step 1: Research Read More »
It seems there are new technologies springing up faster than mushrooms after a storm. Some of them you need, some you can ignore. But Google Places is essential for your therapy practice. In this post I will tell you what therapists need to know about Google Places. A common complaint we hear from therapists is…
What Therapists Need to Know About Google Places Read More »
The Problem: If your site has content on it that exists on other websites, Google will penalize you. This is called the duplicate content penalty, and it has been strongly enforced in 2012. Why Is This a Problem? With their Panda Algorithm, Google routinely examines site content, including yours. If you have content on your
Avoid These Content Mistakes on Your Therapy Website! Read More »