You’ve heard of therapist directories. Maybe you even discussed the effectiveness of getting listings and which ones to use and avoid with your professional colleagues. So, is investing your time in therapist directories like Psychology Today or Good Therapy worthwhile?
As part of a ranking strategy Private Practice owners should utilize blog posts for their website. Why? Because blogs are a necessary component of a smart SEO strategy if practices are going to connect with their potential clients through Google. Blogs are one of the most proactive means by which Private Practices can increase their …
Sometime during 2024, Counseling Compact will enable therapists to work with potential clients outside of their licensed state, so long as their state has joined the Compact. One of the main motivators for the compact is so that if a therapist is working with a client, and they have an established relationship, and that client …
What Counseling Compact Means For Private Practices Read More »
We have worked with countless Private Practice websites (literally, we’ve lost count of how many!), and we tend to see mistakes repeat, one of which is the inclusion of pages that don’t need to exist. The way we determine whether a page needs to exist or not, we look at the following checklist: Is the …
Pages That Don’t Help Your Private Practice Website Read More »
AI is all the craze, and now search engines like Google are beginning to integrate AI tools into their search results. What does that mean for the future of private practices and their websites? Well, for starters, it means a few questions… Will Google’s AI search results show up ahead of my site? Does Google’s …
What Google’s AI Means For Private Practice Websites Read More »
Many private practices are looking to expand their reach within their states, and sometimes even to other states. Compacts like PSYPACT and Counseling Compact have lifted the red tape which previously would have kept therapists confined to their state of license. At the same time, teletherapy has become the norm for many private practices. So, …
In today’s competitive mental health landscape, it’s essential to stay ahead by implementing effective strategies that connect with potential clients and foster growth—and this is especially true for group practices. This article will explore key strategies that can elevate your group practice, from showcasing your clinicians’ unique qualities to making sure your Specialty Pages allow for multiple …
As your practice continues to grow, it’s crucial to stay in control of your advertising game, whether you’re solo or you’ve expanded into a group practice. So, ask yourself: are your ad groups broken out enough to provide the control you need as your practice grows? In this article, we provide insights to help you …
Are Your Ad Groups Broken Out For Enough Control? Read More »
When it comes to your therapy website, capturing the attention of your potential clients is paramount. And a large part of what drives attention is imagery. But imagery can also become a problem if you decide to expand your practice’s Specialties. Imagine this scenario: your practice used to only serve children and has now expanded …
Does Your Imagery Match The Breadth Of Your Practice? Read More »
Booking consultations (and appointments with clinicians) is a crucial step for potential clients seeking professional help. However, the process can sometimes be confusing and overwhelming, leading to frustration and deterrence. In this article, we explore the importance of simplifying the booking process and discuss strategies to enhance the ease of scheduling appointments—particularly in avoiding common …
Simplify Your Booking Process: Don’t Confuse Potential Clients! Read More »
