Marketing For Therapists

If you follow marketing news at all, you have probably seen the headline: AI Overviews now answer most local searches. It’s the kind of claim that makes a busy therapist’s stomach drop. If Google is just answering everyone’s questions right at the top of the page, does that mean the people looking for a therapist […]

Therapy Practice Market Index How saturated is your market? See how many mental-health practices compete for the same clients you do, adjusted for population, across every U.S. metro and micropolitan area. How to read this. This is a directional, top-of-funnel snapshot of practice density: offices of mental-health practitioners per 10,000 residents, from U.S. Census data

A colleague recently sent me a link to a competitor’s blog post,  RevKey’s “The Best Google Ads for Therapists: RevKey vs Counseling Wise & Therapy Flow,” and asked what I thought. Here’s the thing: I don’t disagree with everything they wrote. We share some genuinely good principles about therapist marketing, and I’ll get to those at

A recent SEO article made an important point: most AI SEO “strategies” are really just lists of tactics. We’re starting to see that same confusion show up in private practice marketing too, but the way it plays out for therapists looks a little different than it does for large brands. For private practices, the real

How to Evaluate AI SEO Grading Tools (Before You Rearrange Your Website) We’ve been getting more questions lately about AI “website graders” and whether you should be implementing what they recommend. A colleague sends you a link. You run your site through it. You get a score, plus a list of fixes that sound technical

Has another therapist (or other entity) copied your website content? You’re not alone. Every couple of months, we hear from therapists who’ve discovered their carefully crafted website copy—especially their specialty pages—have been found, word-for-word, on another practice’s website. Today, I want to address this unfortunate situation and provide you with clear steps to protect your

We’ve been getting a lot of questions lately about AI and whether therapists should be focusing on “AEO” (Answer Engine Optimization) alongside their regular SEO efforts. With all the buzz around ChatGPT and other AI tools, it’s natural to wonder if this is the next big thing you should be investing in for your practice.

Therapists have told us that their booking link on their Google Business Profile (GBP) has been replaced by a link pointing to a scummy website called OOOt.com. Even after selecting the proper booking link within the GBP dashboard, the false link persists. (Admittedly, it may take up to 48 hours to update, but, there appears

Can Gaby Really Afford Her New Digs In Season 2 Of Shrinking? Pasadena, California, is renowned for its iconic Tournament of Roses, the Rose Bowl, the Jet Propulsion Laboratory and the California Institute of Technology. It’s also the backdrop for the show Shrinking, about a therapist—Jimmy Laird, played by Jason Segel—who violates every rule of

Ever since therapists went online during COVID, virtual therapy has increased way beyond what it used to be. Many therapists fell in love with working from home. But, they don’t want to advertise their home address. Understandable! Some of the questions we continually get are… Can I still rank in Google if I hide my