Marketing For Therapists

Therapists have told us that their booking link on their Google Business Profile (GBP) has been replaced by a link pointing to a scummy website called OOOt.com. Even after selecting the proper booking link within the GBP dashboard, the false link persists. (Admittedly, it may take up to 48 hours to update, but, there appears […]

Can Gaby Really Afford Her New Digs In Season 2 Of Shrinking? Pasadena, California, is renowned for its iconic Tournament of Roses, the Rose Bowl, the Jet Propulsion Laboratory and the California Institute of Technology. It’s also the backdrop for the show Shrinking, about a therapist—Jimmy Laird, played by Jason Segel—who violates every rule of

Ever since therapists went online during COVID, virtual therapy has increased way beyond what it used to be. Many therapists fell in love with working from home. But, they don’t want to advertise their home address. Understandable! Some of the questions we continually get are… Can I still rank in Google if I hide my

Let me tell you about a therapist I recently spoke with—let’s call her Sarah. Sarah was at her wit’s end after spending thousands of dollars on Google Ads with little to show for it. She had followed the advice of so-called “experts” and was ready to throw in the towel. Sarah’s story isn’t unique. Many

Animal-Assisted Therapy Throughout the US Alabama Alaska Arizona Arkansas California Colorado Connecticut Delaware Florida Georgia Hawaii Idaho Illinois Indiana Iowa Kansas Kentucky Louisiana Maine Maryland Massachusetts Michigan Minnesota Mississippi Missouri Montana Nebraska Nevada New Hampshire New Mexico New York New Jersey North Carolina North Dakota Ohio Oklahoma Oregon Pennsylvania Rhode Island South Carolina South Dakota

In light of Google’s recent leak—which has been interesting to say the least—we’ve learned a lot, particularly how Private Practices can take advantage of what’s been revealed to refine their sites and improve their rankings.  Happy for us, 90% of the leak confirmed what we already do. (Previously we had to base our strategy on experiment

On May 15, 2024, Google integrated AI into their search results for everybody. What this means is, if you head to Google and search for something like “anxiety,” you may now see an AI overview at the top of the results, which for me just defines the term. We’ve known this integration was coming for

Google Business Profile (GBP) verification can be an extremely frustrating process, and it’s likely to become more frustrating, especially since Google is increasingly relying on video verification. And not just for Private Practices. No matter the industry, Google is a pain. Even businesses that have been around for years are being forced to reverify their

Over the Summer of 2023, Google Analytics updated to its latest version, called Google Analytics 4 (or UA4). Not only has the rollout changed the layout of Google Analytics but it’s also changed the way Google Analytics collects data. You may have noticed changes to your own Google Analytics data for your Private Practice website.