Archive for Marketing For Therapists
Although money wasn’t the driving motivation behind your pursuit, paying bills is a reality nobody can avoid. So there’s a lingering question.
How much does a therapist make? And beyond that, how can therapists supplement their salary to make more money?
This post details the salary range of various therapists (including private practice therapists)—and provides four crucial tips to help you start making more money down below.
Therapist Yearly Salaries
*All salaries below are taken from the Bureau of Labor Statistics; they display median pay and reflect the year 2017 unless otherwise stated.
But How Much do Private Practice Therapists Make?
Based on user-submitted data Indeed.com reports that Licensed Professional Counselors earn, on average, $61,232 annually.
But averages only say so much.
If we return to the BLS page for mental health counselors we can see that salaries differ quite depending on state, sector, and years of experience.
Top Paying States for Mental Health Counselors (Mean Wage)
States with the Highest Employment for Therapist: (Mean Wage)
That applies particularly to rural communities that have so far been underserved by the profession.
Wages by Sector for Mental Health Counselors (Mean Wage)
Years of Experience
Job Growth for Therapists
Marriage and Family therapists are expected to grow by 23% between 2016 to 2026.
Meanwhile, Psychologists are growing 14% year-over-year, while School and Career counselors are growing by 13%.
Average job growth from one year to the next (that includes all occupations) is only 5 to 9%.
But Many Variables Affect A Therapist’s Income
Working Part-time vs. Full-time.
Many private practitioners work flexible hours at hourly rates.
Full-time work will typically yield a higher income: promising a workweek between 32 to 40 hours on average. Whereas part-time work falls under 32 hours which on paper has a lower average income; although technique and efficiencies can make up for less hours.
Working at various places.
When therapists are new to private practice, they often supplement their income by working for agencies or schools, while maintaining a part-time position in their private practices.
Some of the “high end/boutique” therapists I work with charge $250/hr. I have one therapist client who charges $450/hr for phone conferences. Plenty of others charge $100-120/hr while seeing between 23-28 clients/week.
Marketing strategy and website.
Having a strong marketing strategy often results in more clients and higher wages.
Supplemental online courses and webinars. These allow therapists to continually supplement their income.
A Final Note on Therapist Salaries
Remember, there is no set-in-stone salary. Some therapists make $30,000 a year while others fill their bank account thanks to a six-figure salary. The variations can be extreme. And are dictated by whether or not a therapist works for the government, a hospital or other healthcare facility, or has their own private practice.
How much you make isn’t dependent on data, but on you.
There is a Wide Range of Earning Potential for Therapists
To increase your income you need to begin learning how to successfully market yourself.
By developing a solid marketing strategy—or by hiring a reputable, effective marketing company such as Counseling Wise—your income and practice can grow exponentially.
It can start with your domain name!
When creating a new website, or updating your current website, one of the major things you need to consider is your domain name, or URL (www.forexample.com). But how do you choose a domain name that will get more clients?
Today, we are covering everything you need to know about domain names, including:
Why is My Domain Name Important?
Whether clients are finding you through organic searches, paid ads, directory listings, or social media, your domain name is the online door to your private practice. Make sure the door is clearly marked.
Taking time to make a strategic, informed URL choice now can increase traffic and give you a leg up on your competition.
Two Common Approaches to Domain Names
Using a Personal Brand
Using your name or practice name can feel more personal, and personal brands tend to drive higher conversion rates. If you’re planning on using your name for SEO benefit, however, you may want to reconsider.
With a website full of great content driving SEO, there is little or no added benefit in using your name in the URL. People who are searching for you or your practice by name will still be able to type it into Google and find you that way.
There are a few potential drawbacks to using a personal brand as your domain. It’s easy to become so focused on how your URL looks that you forget to consider how it sounds to the reader when processed or read out loud.
Humans have a cognitive bias toward things we can easily think about and say. If site visitors have a hard time processing or pronouncing your URL, they’re less likely to remember it (or remember it positively).
For example, if your first name ends with the same letter your last name starts with, your URL will be harder to read: janeellington.com or matttreadwell.com. Similarly, if your name is particularly long or difficult to spell, a shortened variation or practice name could be easier for referrals to find.
Going with your or your practice’s name is never a bad idea, though. And, you can always change to a new domain from your old site if you wish to scale to a group practice. The process is simple, inexpensive—it can be done for less than $150 in many cases—and can be done without affecting your traffic numbers.
Including keywords in the domain can give websites a significant advantage in search results. While this SEO force isn’t as strong today, it still packs a punch. Not only is your domain name one of Google’s ranking factors, but it will become part of every page name on your website. By including the right keywords, you send a very clear message to Google and your audience about what your website provides.
The average client searching for “counseling in Denver” is much more likely to click on a link that says ‘counselingdenver’ than one that says ‘haveagreatlifecounseling’ – even though the latter might seem more personal.
More generic, keyword-focused URLs also drive higher click-through rates in paid advertising, according to a recent study by Memorable Domains. In a review of a Google AdWords pay-per-click (PPC) campaign, ‘ads featuring a generic domain name with an exact match to the product (electricbicycles.co.uk) performed significantly better than identical ads featuring an alternative generic (yourbikes.co.uk) or non-generic domain (inahurry.co.uk).’
How to Choose a Great Domain Name for Your Private Practice
We recommend including one of the most common related keywords – therapy, counseling, therapist, etc. – plus your city name. Including the city helps drive local search results — making sure your site is seen by more potential clients in the area.
Searches for a Boulder therapist are far less common than searches for Denver therapist, for example. That doesn’t mean you should ignore your local city – just be strategic.
Domain Naming Tips
Keep it simple. You want your website to be easy to find and leave an impression. A great URL helps you do both.
Don’t get fancy with .org or other endings. Users are familiar and comfortable with .com endings. You’ll want the most common ending for your country (in addition to or instead of .com) if you live outside the U.S.
Try not to use numbers or symbols—these are often read and entered incorrectly.
Include keywords. We covered this earlier, but it’s worth mentioning again. Including heavily searched terms like “therapist” or “counseling” in your URL can give your SEO a boost. This can be a bit trickier if you offer a variety of services, such as therapy and coaching, or psychology and psychiatry.
Where to Purchase a Domain Name
You can also purchase your domain directly from a ‘domain name registrar’ — basically, a company that manages the reservation of domain names. Depending on the domain you choose, most URLs cost between $10 and $20 per year.
If you’re feeling overwhelmed, download a copy of this guide to review later!