Archive for Marketing For Therapists

The Top 8 Therapist Directories (Pros, Cons, and Costs to List Your Practice)

The Top 8 Therapist Directories

(Pros, Cons, and Costs to List Your Practice)

You’ve heard of therapist directories.

Maybe you even discussed the effectiveness of getting listings and which ones to use and avoid with your professional colleagues.

So, is investing your time in therapist directories like Psychology Today or Good Therapy worthwhile?

Let’s delve into the often confusing, sometimes overwhelming, phenomenon of adding your practice to a therapist directory. Specifically, we’ll shed some light on the value of online directory listings and the rate of return you might see.

We’ll look into the pros and cons of employing therapist directories, offer tips on how to use them to engage clients, and take a closer look at the cost and benefits of the top rated directories for therapists.

After reading this article you’ll have a much better idea as to whether or not investing in a therapist listing is the right move for your practice.

The Pros and Cons of Using Therapist Directories

Therapist Directories and their Benefits

Many therapists view therapist directory listings as if they’re an electronic version of the Yellow Pages. But, Yellow Pages are simple when compared to a digital directory listing. Think of Yellow Pages like a business card: What you see is what you get.

Listing your practice on a therapist directory is about much more than simply getting your name and number added to a website directory listing.

Therapists who set themselves apart from other mental counselors can see a significant benefit from listing on therapist directories.

Sites like Psychology Today and Good Therapy help qualified therapists make authentic connections to their target audience. Used well, they can increase a therapist’s online visibility faster than getting their site ranked on Google.

And with a well-written profile page, you too can make a good impression on potential clients, regardless of how they first hear about you or your practice. That all sounds great, right?

The Drawbacks of Using a Therapist Directory

The cons of using online directory listings to help clients find you are not insignificant.

Building a profile that will connect with clients can be time-consuming. (To help simplify the process I walk you through how to write an outstanding bio a little later in this article.)

If you’re in a sizeable metropolitan area—like New York City or San Francisco—you may have a hard time standing out among the hundreds of other mental health professionals with similar practices or backgrounds as yourself.

In order to drive the desired results you’ll need a strong profile page and a great website.

There’s also a misconception that joining a therapy directory guarantees a certain level of visibility. Many listings tend to randomize the therapists they show on their front page.

And if you choose therapist directories that don’t offer the ability to produce and publish new content it could take several months before you’re able to secure a regular spot on related search results. Another potential roadblock is the persistent belief among some therapists that people who browse a database are reliant on specific insurance companies. This could mean that private practice therapists are drawing from a much smaller pool of potential clients than their peers who are on insurance panels.

None of these cons are reason enough to completely reject joining counselling directories. But, they illustrate the importance of finding the right therapist listings for your practice and location, and the benefit of writing a strategic and engaging profile page.

Tips to Find the Right Therapist Listings

There are a wide variety of therapist directories available online. Of course, some are more naturally authentic and relevant to your specialties than others.

Doing your homework about different counselling directories and how they might relate to your practice is important.

One of the most effective ways to begin narrowing your list of directories that feature the best therapy websites is to Google each of your specialties, along with your geographic area, e.g. “Anxiety Treatment Denver,” or “Marriage Counseling Dallas.”

By examining the results you can see which therapy directory is most relevant to your practice and location. If different counselling directories appear at the top of the search for different specialties, you might want to consider listing your practice in more than one database. You might also consider asking colleagues which directories they find most effective.

Factors to Consider before Listing on a Therapist Database

Be aware that a variety of factors can affect directory referrals, even after you find the best therapist directories for your practice and location.

These factors include:

When you have selected a few directories to explore, take advantage of free trials to ensure you know what you’re getting for your monthly payment.

Some paid therapist directories will give you free listings for a period of time—up to six months in some cases. It’s a wise move to put a reminder on your calendar for a few days before the trial ends so you can cancel without losing money if you get few or no referrals.

Choose Directories That Work for You

Keep in mind that the most effective online therapist directories don’t just offer static content. A successful listing will bundle original content or give you a platform to express your expertise, bringing new readers to your website and boosting your search results.

Finally, you can further leverage your opportunities by getting listed in the directories associated with your professional state, provincial and national associations. While they may not contribute directly to referrals, therapist directories do provide you a degree of professional credibility.

Your professional colleagues may also check their association’s directories rather than general search engines or counselling directories when looking to refer someone to another professional.

Creating a listing may not be an instant ticket to success, but leveraging your online therapist listing can be an effective way to build your digital marketing brand and grow your client base.

Once you find the right directorie it’s time to write an outstanding profile page.

How to Write a Standout Bio for a Therapy Directory

Your biography should be brief but compelling.

Easier said than done, though.

The best approach we have seen for this step—and the one we use to help our clients get more out of therapist directories—is to develop a mini-specialty page.

This page should…

It should also communicate why they should choose you instead of another therapist. This unique selling point could be about your methodology, background, hours of operation or even that you validate parking in a busy city.

If you choose to put a listing on multiple therapist directories, don’t duplicate your biography! Each bio should be unique in its language, message, and tone.

In crafting your mini specialty page, keep these points in mind:

Once you write your biography, take a few minutes to review your therapist directories listings and ask the following questions:

Reasons a Directory Listing Might Not Work

First, don’t give up too quickly on whichever therapist directories you choose to list on. It takes some time to connect with potential clients, and even people who are “ready to get started” may take weeks or months before calling.

Success can also be modulated by your specialty, geographic area and competition.

Other factors that can impact the effectiveness of a therapist directories listing include the quality of your bio. Is it optimized for search engines? And does it connect with potential clients on an emotional level?

If you specialize in a modality or condition that people aren’t searching for (or that only serves a small population) you may struggle to attract potential clients to your profile. Making things more difficult, potential clients don’t always know what to search for in describing their problems.

Take a few minutes to do some research and find out what potential clients are looking for online—for example, “marriage counseling” instead of “couples therapy”—then incorporate those terms naturally into your bio.

Finally, market saturation can impact the efficacy of a therapist directory listing. Make sure that your profile sets you apart from the competition. And, consider whether paid advertising may help you rise above competitors while your listing gains traction.

The Top 8 Therapist Directories You Can Use Today

There are literally dozens of therapist directories listed online, and finding the right place to start can be a little intimidating.

To get you started, we’ve broken down 8 of the most popular online directories for so you can get a sense of what will work best for your practice.

Keep in mind that if you practice a specific therapy or distinct approach, such as arts-oriented therapy or neurofeedback, you may have better luck listing your practice with therapist directories that cater to your specialty than one of the standard directories below.

1. Psychology Today

Cost: $29.95 per month
image of the psychology today therapist directory website.

Pros

The Psychology Today therapist directory is the largest of its kind online. Pros include fast set up, spectacular search engine optimization (SEO), and a free trial.

Cons

The Psychology Online listing is so large individual therapists can be overlooked in the swell of candidates.

You have a very short amount of time to connect with a potential client, and you’ll want a great website or social network where potential clients can learn more about you and your practice.

2. Good Therapy

Cost: $29.95 per month or $323 annually
The Good Therapy website homepage where users can search for therapists in their area.

Pros

Good Therapy is the most significant competitor to Psychology Today. The therapist directory guarantees a referral within the first three months of building.

Cons

There are also stricter guidelines for membership, reducing the competition (though you’ll typically be up against more qualified competitors).

3. Better Help

Cost: Said to be $35 to $80 per week or $140 to $320 per month
The Better Help Therapist Directory website where counselors can list their practice.

Pros

With nearly 2,000 listings, Better Help has made a significant investment in its online visibility to those seeking treatment.

Cons

This therapist directory is strictly an e-counseling platform, and clients are automatically matched with counselors.

4. Network Therapy

Cost: $179 per year
The Network Therapy online directory listing

Pros

Includes an optional video or audio introduction and a dozen extra pages for posting articles, therapy groups, office photos and more.

Cons

An outdated, 90s-era web design may scare some potential clients away even though it hides a fairly robust therapist and therapy practice directory.

5. Find-A-Therapist

Cost: $199 or $299 annually, depending on membership level
Find-a-therapist website where therapists can add themselves to the site's directories.

Pros

A by-the-number directory that also offers content pages and e-commerce support. They guarantee that your listing will be viewed at least 365 times annually or the account will be kept active without charge until it reached 365 views.

Cons

Somewhat more expensive than alternative therapist directory listing sites.

6. Therapy Tribe

Cost: $29.99 per month or $299 annually
The TherapyTribe website where therapists can list their practice to attract clients.

Pros

This directory is distinct for its use of “tribes,” or separate directories geared towards a common problem, such as anxiety or depression. This won’t reduce competition, but it will help potential clients search for the right therapist, which can increase conversion rates.

Cons

According to our analysis, TherapyTribe has had inconsistent growth over the last 12 months. While it still brings in quite a bit of traffic you’re listing may not receive as many views over a prolonged period as it would on another listing.

7. Theravive

Cost: Ranges from $247 to more than $890 annually
The Theravive website makes listing your practice simple.

Pros

A fairly standard directory that offers content pages, individualized geographic listings, and a guarantee that your practice will receive at least one paying client during the year.

Cons

One of the more expensive options for therapist directories, but the guaranteed paying client can help offset the cost.

8. Find A Therapist

Cost: $9.95 a month or $99 annually
The FindaTherapist online directory listing website.

Pros

This is a relatively bare-bones directory with a few key features that include a mobile app, direct messages from client and other customizable features. Not to be confused with Find-A-Therapist.

Cons

Find A Therapist currently has the weakest SEO of the 8 directories we’ve listed here, meaning that your listing may not be as visible on the directory as it would be on another site.

Finding Local Therapist Directories

Keep in mind that you also have a ton of state and local options for listing your practice and expertise. These may include local therapy networks, state and local associations, professional affiliation groups, religious organizations, or LGBTQ+ resources, among others.

To List or Not To List

As we said at the beginning, therapist directories can be a valuable tool for attracting new clients to your practice. However, some time and effort must be invested in your therapist directory listing in order for it to generate paying clients and draw attention to your practice.

It’s also important to identify therapist directories that are in line with the character and location of your practice.

Lastly, a therapist directory listing should be just one part of an overall marketing strategy that includes digital marketing and the use of social networks.

We hope this guide has been helpful in understanding and navigating the benefits (and potential drawbacks) of listing on therapist directories and that your efforts lead you to a more successful and busy practice.

If you would like to learn more about how to market your practice we encourage you to engage with our Private Practice University, where you can learn to create and operate your own strategic website and online marketing to build your client base and generate inquiries from potential clients on a more regular basis.

AND... before you go... get our FREE 9 step guide to make sure your counseling website works for you.

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Choosing a Domain Name for Your Private Practice

How to Choose Your Counseling Practice Name & Domain Name

A name is the most intimate thing any of us own. It’s a personal expression of who we are and defines us over the course of our lives.

That’s why it’s so important to choose a name for your private practice that aligns with both who you are and the type of counseling practice you want to own.

Your name will ultimately determine how you represent yourself to potential clients both offline and online, as a domain name.

In this post we’re covering everything you need to know to find a catchy name that works for you:

Where To Start In Choosing A Name For My Private Practice?

Let’s break out a notebook (or Word document, or whatever you’re most comfortable with) and rev up those creative juices.

Don’t settle for a name that doesn’t feel as great as it sounds. Whatever name you choose will stick with you for the rest of your career (or until you rebrand).

It helps to ask yourself a few questions right at the outset:
  1. What do you plan to specialize in?
  2. What does your clientele look like?
  3. What strategies do you use?
  4. Is the domain name available?
  5. And Most Important

  6. Who do you want to be as a therapist?
Now, bearing the above in mind let’s look at some formulas for generating a practice name you may want to use.

Examples of Creative Names for Your Counseling Practice

There are a few formulas you may want to draw upon when choosing your name.

Even if they don’t work for you they will help you brainstorm ideas to find the name that does.
1. Your Name For Your Practice Name: You may consider using your own name for your practice, such as Jane Does Counseling (i.e. https://janedoe.com or https://janedoecounseling.com)

Using your name establishes yourself immediately as a counselor, and makes it easy for both potential clients and current clients to find your business and know who you are. And as far as your website is concerned, personal brands tend to drive higher conversion rates over the long-term.
Some marketers recommend against using your own name for your practice’s company name. They argue that it limits your ability to expand or rebrand. At the same time, they go on, if you wanted to sell your practice, who’s going to buy a business with your name on it?

I disagree with this line of thinking. If you’re committed to your practice, and feel most comfortable using your name, then go for it. We’ve worked with many counselors who use their own name and are so booked with clients they can’t accept new ones.

You can always change to a new domain from your old site if you wish to scale to a group practice. The process is simple, inexpensive—it can be done for less than $150 in many cases—and can be done without affecting your website’s traffic.
2. A Name That Captures Your Specialty If you’re specializing in one area of counseling you may want to incorporate that specialty in the name of your counseling practice. If you specialize in anxiety, and will work exclusively with clients with anxiety, your name could follow one of the two formulas:
This also applies to particular therapeutic techniques, such as Cognitive Behavior Therapy, e.g. CBT Denver Therapists (https://cbtdenver.com/).
3. A Name Based On Your Location

Names that incorporate your zip code may provide both name recognition and SEO value. Practices like “Denver Recovery Center,” or “Boulder Therapy” may not have as much personal value as using your name but they are easily remembered and are recognizable.

However, names based on your location may not be as readily available in larger metropolitan areas.

One way to test names is to combine keyword terms with the name of your city:
You may also try reversing these formulas, e.g. Denver Counseling.
While all of the above offers easy means of generating names, what do you do if you want a personalized brand name?

A Personal Brand

What if you want something more? What if you plan to grow into an agency with many therapists, and you want a group-therapy name that captures the spirit of your practice?

There are a few rules when it comes to generating a personal brand name:
1. Professionalism: whatever personal brand name you choose, make sure it’s professional. This one should be a no-brainer. But it’s important to keep in mind that professionalism means the name inspires confidence in whoever happens to hear it. Say your name out loud. Hear how it sounds. And share it with friends and family to test their reactions.
2. Keep it Simple: the best brands often have the simplest names. Why? Because they’re easy to remember, and memory being so fickle, this is of paramount importance for sticking out in the minds of potential clients. People won’t be able to remember a long-winded name like “Sunny Side Therapists & Counselors of the Greater Las Vegas Area.”
3. Remember Your Specialty: whatever personal brand name you choose it should match your specialty, or specialties, as best as possible, or at the very least not imply something entirely contrary to what you specialize in.
And then there’s the most important point about any name you choose for your private practice.

If you can’t buy a domain name that matches your brand name, try again.

How Your Practice Name and Domain Name Connect

The domain name you choose for your website should be the same as the name you choose for your practice.

Why?
That’s why it might be helpful to generate your practice name by starting with the domain.

Head to a domain name registrar where you can search for available URLs and type in the private practice name you want to see if it’s available. (Any of the sites below will work for your search.)

Registrars include:
You can buy your domain name from these same websites as well.

Examples of Creative Names for Your Counseling Practice

Which brings us to our next point.

When choosing a practice name, and by extension a domain name, it’s never a bad idea to include keywords. Though including keywords is not necessary either to create a thriving practice.

But it does help you gain traction in Google’s eyes in the short-term, and creates easy brand-recognition.

By including the right keywords, you send a very clear message to Google and your audience about what your website provides.

We’ve already mentioned quite a few keywords above, without calling attention to them. They include terms like you city or specialty. But the main ones call attention to the fact that you’re in private practice, such as…
As mentioned before, combining any of the above with the name of your city is a fine way to generate a name for your practice. But it has the added bonus of including two keywords: [e.g. therapist] + [your city].

Domain Naming Tips

The following tips will help you choose your domain, but they also play to your practice name in general.
Keep it short. Long names are hard to remember, easy to misspell, and may not fit comfortably on business cards and other marketing materials.
Keep it simple. You want your website to be easy to find and leave an impression. A great URL helps you do both.
Don’t get fancy with .io or other endings. Users are familiar and comfortable with .com. You’ll want the most common ending for your country (in addition to or instead of .com) if you live outside the U.S.
Try not to use numbers, symbols, or hyphens—these are often read and entered incorrectly. Make it as easy as possible for potential clients to find you.
Taking time to make a strategic, informed URL choice now can increase traffic and give you a leg up on your competition.

Final Thoughts on Keywords and Your Practice Name

Including keywords in the domain can give your websites an advantage in search results.

While we recommend including one of the most common related keywords (e.g. therapy, counseling, therapist, etc.) plus your city name, doing so is not a guaranteed win.

Therapy websites that employ a sound strategy will always pull ahead of private practice counselors who use keywords in their domain name and don’t implement a strategy. A keyword-focused domain name is just one piece of a larger puzzle.

Ultimately, whether or not a site succeeds is due to long-term commitment, not a domain name.

Final Note

It’s easy to become so focused on how your URL looks that you forget to consider how it sounds to the reader when processed or read out loud.

Humans have a cognitive bias toward things we can easily think about and say. If site visitors have a hard time processing or pronouncing your URL, they’re less likely to remember it (or remember it positively).

A name should be short and sweet, and capture your practice.

Whether clients are finding you through organic searches, paid ads, directory listings, or social media, your domain name is the online door to your private practice.

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