Our Offerings

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Google Ads

Getting your practice clicks that matter!

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Seo Marketing Scorecard

SEO & Marketing Scorecard

Audit your potential!

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SEO Writing Services

SEO & Writing Services

Learn the tactics that work!

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Web Design and SEO

Web Design with SEO

Design a beautiful site!

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Client calls forever training.

Client Calls Forever Training

Learn the steps to success!

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Google Business Optimization

Google Business Profile Optimization

Be seen by Potential Clients!

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Learn How We Can Help You Get Up To 4 or 5 New Client Calls

Clients often struggle to find the help they’re looking for because your site is buried by other websites. But Google Ads puts you at the top of the page, right where the clients that want to work with you will see it.

Years of managing ad campaigns has made us experts in getting your Google Ad in front of the potential clients that count. We craft messages that match you and your practice, messages that potential clients want to read and click.

The Private Practice Marketing Scorecard is an exhaustive deep dive into your website and digital marketing presence.

This is no shallow look, but a thorough scrubbing to make sure you attract the right potential clients who become clients.

It’s a 33-point diagnostic, complete with guidance on what to do after you receive your score, including over 30 pages of analysis and a video walkthrough so you never feel lost.

Why use our card?

We’ve built more therapy websites that sit on the first page of Google than anyone else.

We analyze your website thoroughly and suggest everything from design changes to SEO (search engine optimization) improvements to help you get client calls on autopilot. We provide you a unique, personalized, and detailed report on your site, based on our knowledge of what works.

We know how to generate results.

"My campaign has been working well. I’ve gotten 11 new clients since the 1st of the year!!!" (received 1/26/18 for the year 2018)

--Katie Markley


"Thank you so much for all of your work on my AdWords. It's very exciting to see that I am doing so well with this campaign. I am seeing a great increase in visitors to the site and in conversions / inquiries. In fact, I am exploring bringing other therapists on board as my practice grows. I can't thank you enough for your help with this."

--Clay Cockrell, LCSW


"I think it provides some peace of mind that things are being done properly and price is reasonable... It's definitely affordable and pays for itself."

--Paul Brennan


"Once I got the results from you, I was totally blown away. The incredible level of detail shows off your expertise, and went way beyond what I expected.”
-- Julia DiNardo, PhD.


"I have experience with marketing and social media, but I slacked off on my site when I started getting clients. Thank you, thank you, thank you!!!” --Lori Johnson, MA, NCC, CAC1


"You can be the best therapist on the block, but if folks don’t know how and where to find you – what’s the point?" --Dr. Jim Davidson, PhD – Davidson Counseling Group


"Our practice had slowed down, and we were getting about a quarter of the call volume that we would typically get. I was concerned that the scorecard would not fully address our problems, but that was not the case. The scorecard analysis was a deep dive into the functioning of our website. I was able to take the results and make relatively simple, but profound changes to our site so that it more accurately showcases what we do. The feedback we received from CounselingWise actually led us to a re-branding! I have so much more confidence that our website is working for us than I did prior to the Scorecard."
-- Tony Sheppard

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Are you scratching your head trying to figure out how to reach potential clients? Are you overwhelmed? Stressed? Confused? Therapy is your forte, not digital marketing. It’s okay!

We know how to connect therapists in private practice with the clients that matter—the ones they can help.

This starts with keyword research so that we position you for the terms people use to search on your specialty. Did you know that SEO is mainly about content? Starting with the right keywords is key! (No pun intended.)

We know how to write blog posts and Specialty Pages that express your practice; we know not only Google inside and out but how to represent you to the potential clients you want to connect with; and more than anything we know how to represent you in the digital environment.

Our in-depth strategic writing approach identifies your specialties and wraps them in a presentation that helps your private practice grow.

Thanks for the blogging help. The articles are good and link to great content! I'm impressed with the blogs your writers have found to link to! It's also gotten me excited to write too. What a bonus. Feels so good to outsource this part of my business so I can focus on my clients. Thanks!!

--Lisa Witter


“My writer is making the process very painless. The interviews go well and he really seems to “get me.” I enjoy our discussions. We are seamlessly working through the writing process and I am very grateful to be teamed up with him. I have shown some of my pages to family and friends and got very positive feedback on how my writing has improved (I told them the truth — he makes me look really good!)”

--Philip Fauerbach, LMHC


“I really enjoyed reading what my writer wrote because she said some things in a new way that I have been trying to explain for years. Loved hearing it in her words, and it was still close enough to our way of communicating that it works. Yay for professional writers!”

--Dana Frederick, LMFT

Anyone can build a website, but building a smart website that works for you requires expertise that’s been honed for years. At Counseling Wise we’ve built hundreds of both counseling and coaching websites. The therapists we’ve worked with are from all over the world.

There’s a reason for our global community.

What we bring to our process is the knowledge that helps you understand why what we do is effective, and how. We don’t want you to ever feel overwhelmed, which is why we’re with you every step of the way.

We know that a website isn’t a cookie-cutter. We build websites that work while also representing you and your practice exactly how you want to be represented.

You can build the most beautiful website, but if you don't optimize it for SEO, no one will find it.

With our Smart Therapy Websites Program(STWP) we work hard to ensure your website is not only beautiful, but is working for you. From the ground up, we work to ensure that your site is optimized for SEO in every way possible.

"My experience in the Smart Therapy Websites Program has been great. My project manager is on top of things, and really inspired me to get working. Thank you!"

--Faye Slater, MA, LPC


"I'm up to 22 clients next week. Yay!! Its all working!!"

--Wendy Crane


“After two years of disliking my website and my past failed attempts to do (while not really wanting to do) a website, I truly never thought I'd say these words: I'm really happy with my website! I will now actually be able to refer people to the site without any reservation or disclaimers about it being 'in process'."

--Christine Sprague

Whether you’re just setting out to build your first website, or you’re hiring someone to revamp an old domain, you need to understand what works and what doesn’t work in digital marketing.

We've created a 3.5 hour training that will teach you everything you need to know to grow your practice online. Not only will you learn how potential clients look for therapists, but how to ensure the people who find you are delighted to have found the perfect therapist for them.

“Because of other experiences I’ve had, I was afraid that this course might just be a sales enrollment program. I am pleased to report that instead, the course gave me a full system for creating a successful website. Becky is smart, approachable, and the real deal. I’ve attended several workshops covering this material and none were as clear and beneficial as this one.”

--Julia Sherman Owner JCS Coaching and Consulting


“Before taking this course, I was trying to figure out how to determine what people in my area are searching for in terms of therapy so that I could create a successful practice. Becky delivered great content and gave me a lot of clarity. The course was exactly what I wanted and needed.”

-- Trish Pottersmith B.A., AEP

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“I took the course because I didn’t have enough private pay clients. This course confirmed most of my marketing instincts, but also gave me concrete information on how to manifest that marketing. Becky is warm and personable, and has a great sense of humor. She made me feel very comfortable, and confident that I can move forward.”

-- Charles J. Horowitz Counselor, M.A., Ph.D.

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