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Writing Services for Therapists
Perfecting your Marketing Message with Web Pages and Blog Posts
Do You Need Great Content for Your Practice's Website?
- Do you feel unqualified to write or don’t feel like you have the time to make it happen?
- Are you worried that your voice will not be recognizable if someone else writes content for your website?
- Do you realize that there are specific ways to write website copy that encourage people to call you, but you don’t know how to do it?
- Does it feel like the content on your website doesn't accurately represent who you are or how you approach your work with clients?
- Are you wondering if you have enough time to write all of the content you need to rank your site?
- Not sure how to get started writing content for your website?
We Offer Help with All Aspects of Marketing Your Practice Online
"My Counseling Wise writer helped me write two pages of content for my website a few months ago. Having her do this was the best decision I ever made. Many of my new clients expressed wanting to work with me because of how relatable this new content was. My writer really took the time to understand the client I was trying to target and managed to articulate my words into wonderfully written copy. I highly recommend the Counseling Wise writing team and am looking forward to working with my writer again."
"When I was considering purchasing a Specialty Page, I was concerned that because someone else was writing for me, that my page would not reflect me or my voice. CounselingWise produced great pages and gave me the peace of mind that my pages were done right."
"My writer is making the process very painless. The interviews go well and he really seems to "get me." I enjoy our discussions. We are seamlessly working through the writing process and I am very grateful to be teamed up with him. I have shown some of my pages to family and friends and got very positive feedback on how my writing has improved (I told them the truth - he makes me look really good!)"
"I really enjoyed reading what my writer wrote because she said some things in a new way that I have been trying to explain for years. Loved hearing it in her words, and it was still close enough to our way of communicating that it works. Yay for professional writers!"
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For you to stand out as an expert in your field, your specialties and/or modalities must be presented well on your website. And the key to effective website content is all about how it is written.
Both, Specialty and Modality Pages, are important components to presenting your services and treatment methods on a well-rounded website—but with different aims.
Specialty Pages (~1000-1200 words) focus on marketing your therapeutic services. To make a Specialty Page most compelling, we developed a 7-Point Marketing Message method to copywriting for therapy and coaching websites. With this strategic writing approach, you can connect with your potential clients on a much deeper level, increasing the likelihood that they will pick up the phone and give you a call. (See example pages: more informal tone, more formal tone.)
Modality Pages (~800-1000 words) focus on educating potential clients about a specific treatment method. To make a Modality Page uniquely yours, we aim to convey your experience with the particular approach and explain how you use it in session to help your clients experience relief, healing, and/or growth. With a well-developed Modality Page, you can reach potential clients who are searching for therapists utilizing a specific treatment method. (This type of page has a different structure than a specialty page; see example.)
Our content writing team is made up of a group of well-qualified, thoroughly trained, and experienced writers. In collaboration with you and your expertise, we can write your Specialty/Modality Pages for you, as well as provide strategic search engine optimization (SEO) to help potential clients find and stay on your website.
(Note: If you would like to know more about collaborating with us and how you can fill your role, please read the “OUR COLLABORATIVE WRITING APPROACH” document. And to find out more about different types of pages and their purposes, you may want to read “Pre-Writing Process: Questionnaires & Types of Pages”.)
How Does It Work?
To create Specialty/Modality Pages that reflect your voice in the best possible way, our process encompasses the following:
Included with all Specialty Page Offers:
- Keyword research. To begin, we’ll identify the best keywords to target for your specialty/modality and location that will help your page show up higher in key search results.
- Page content questionnaire. We will ask you to fill out a questionnaire for each page you ordered. Since you are the expert on your page’s topic, we need your input to compose effective content that represents you well.
- Phone interview. The writer assigned to your project will schedule a phone interview with you to briefly review your questionnaire answers and ensure your message content and tone will be unique to you.
- Writing the Specialty/Modality Page. After you’ve completed the interview, your writer will compose your Specialty/Modality Page content using our proven approaches and include the keywords we’ve identified to optimize the page for ranking.
- Revision of your message. Once the first draft is written, the writer will send it to you and request your feedback on the content. Up to 2 rounds of revisions are included in the page fee. Additional rounds of edits are billed hourly at $60/hour.
- Delivery of completed Specialty/Modality Page.We will send you a copy of your page's final version (for the regular Specialty/Modality Page offer, it is your responsibility to upload the content to your site).
Included with Specialty Page with Conversion Accelerator:
- Uploading and formatting of the page on your site (includes SEO Title and Description)
- Adding a simplified Contact Form towards top of page
- Adding multiple sets of buttons on the specialty page
ONLY Included with Specialty Page with Conversion + SEO / Ranking Accelerator (includes Content Hub):
- Adding schema to the backend of your specialty page and home page (if home schema exists)
- Embedding your GBP map on the specialty page
- Adding your specialty to the "product" area of your GBP listing
- Additional SEO elements to fill out the content hub for this specialty page for better ranking. ** This includes adding a blog section on the page, writing and adding a blog post, categorizing the post, and linking back to the specialty page. This package also includes adding a Visual Representation of the specialty to the Home page, if you would like it there.
Please Keep in Mind:
• To ensure you are satisfied with the content, each page includes up to two rounds of revisions. Your feedback is important—we rely on it to help us optimize your message. (Dissatisfaction with writing needs to be communicated before a page is finalized.)
• To ensure our process moves along, enabling us to keep our prices low, we need your feedback on the first draft within 1 week of receiving the draft. If we don’t hear back from you within 1 week, we will consider the page complete. Any further revisions, after a page has been finalized, will be billed at our hourly rate of $60/hour. (Note: Though, we don’t often need to do a revision to the second draft because we usually resolve matters during the first revision, if a second revision is needed, we request your feedback within 3 days.)
• To ensure you receive the best possible service, we limit the number of clients our writers take. If we go 2 weeks without hearing from you during any part of the process, we will place your project on temporary hold. Once you are ready to resume, please contact your project manager. (Note: You may experience some delays if your writer is handling other projects or if we need to assign a new writer or project manager at that time.)
Included
Specialty Page
Specialty Page PLUS
Specialty Page PLUS Premium
Keyword research
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Page content questionnaire
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Writing based on questionnaire and interview
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2 Revisions of page content
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Finalized copy of page content for your files
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Uploading and formatting of the page on your site, including the addition of schema markup in the backend and your Google Business Profile map embedded on the page
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Additional SEO elements to fill out the content hub for this specialty page for better ranking. ** This includes adding a blog section on the page, writing and adding a blog post, categorizing the post, and linking back to the specialty page. This package also includes adding a Visual Representation of the specialty to the Home page, if you would like it there.
Note: This pricing assumes you already have a blog established on your site. If you don’t, there will be an additional charge for that. The price depends on your platform, so just ask us! In addition, we will also de-index categories, tags, and author pages to reduce the chance of your site having duplicate content.
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$350
$300
$445
$395
$640
$595
Specialty Page (Writing Only)
$
350
-
Keyword research
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Page content questionnaire
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Phone interview with writer
-
Writing based on questionnaire and interview
-
2 Revisions of page content
-
Finalized copy of page content for your files
Specialty Page with Conversion Accelerator
$
465
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Keyword research
-
Page content questionnaire
-
Phone interview with writer
-
Writing based on questionnaire and interview
-
2 Revisions of page content
-
Finalized copy of page content for your files
-
Plus
-
Uploading and formatting of the page on your site (includes SEO Title and Description)
-
Adding a simplified Contact Form towards top of page
-
Adding multiple sets of buttons on the specialty page
Specialty Page with Conversion + SEO / Ranking Accelerator (includes Content Hub)
$
735
-
Keyword research
-
Page content questionnaire
-
Phone interview with writer
-
Writing based on questionnaire and interview
-
2 Revisions of page content
-
Finalized copy of page content for your files
-
Plus
-
Uploading and formatting of the page on your site (includes SEO Title and Description)
-
Adding simplified Contact Form towards top of page
-
Adding multiple sets of buttons on specialty pages
-
Plus
-
Adding schema to the backend of your specialty page and home page (if home schema exists)
-
Embedding your GBP map on the specialty page
-
Adding your specialty to the "product" area of your GBP listing
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Adding your specialty to up to two Geo Pages (if you have any)
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Additional SEO elements to fill out the content hub for this specialty page for better ranking. ** This includes adding a blog section on the page, writing and adding a blog post, categorizing the post, and linking back to the specialty page. This package also includes adding a Visual Representation of the specialty to the Home page, if you would like it there.
Order Now
**Note: This pricing assumes you already have a blog established on your site. If you don’t, there will be an additional charge for that. The price depends on your platform, so just ask us! In addition, we will also de-index categories, tags, and author pages to reduce the chance of your site having duplicate content.
Questions?
After an interview is conducted, you can expect to see the first draft of your page within about 6-7 business days. Then, it is in your hands. When we receive your revisions in a timely manner, it typically takes about 2 weeks to complete a page, from interview to final version. However, if you are not able to respond quickly, the revision phase for your page may take longer to complete. (If you are in a hurry and need content faster, please let us know, and we will do our best to accommodate your desired timeline.)
You may wish to create your own content, but you aren’t sure where to start or how to write in a way that will reach and engage potential clients. Maybe you feel confident in your writing skills, but you would like guidance and support as you learn the nuances of copywriting for counseling websites.
We offer a wide variety of therapy writing resources, including our one-of-a-kind one-of-a-kind Therapy Website Copy Blueprint. It can help you develop content for your Specialty Page that follows our proven 7-Point Marketing Message approach, helping potential clients find and connect with your message.
Specialty/Modality Page Refresh
Google values evolving websites with fresh content because it signals that a site is active and relevant. For that reason, we recommend refreshing every specialty or modality page that is 1 year old or more.
We offer 3 levels of page refresh services for Specialty/Modality Pages.* A refresh takes your existing content and rewrites it—paragraph by paragraph—maintaining the same tone and information but introducing enough variation in word choice to make Google believe that the content is new. In addition to rewriting, we also aim to expand the page, slightly, to ensure that Google reindexes it because the page then provides additional value. For instance, if you have an anxiety page that discusses 4 common symptoms of anxiety in the first section of the page (the Pain/Problem sections), we may add two more to the list so that Google recognizes the content as being broader.
*(Note: Our refresh service only applies to pages we have written for you in the past.)
**(Note: Our refresh service does not include revisions. Depending on the level you’ve chosen, we will deliver the content to you which you can then edit, or we will upload the content to your website and you can then edit it on your site.)
Included
Page Refresh
Page Refresh PLUS
Page Refresh PLUS Premium
Refreshing of page content
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Uploading & formatting content on your site (you can then edit the content online)
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Adding schema markup to the page & embedding your GBP on the page.
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☐
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$150
$200
$245
Page Refresh
$
150
-
Refreshing of page content
Order Page Refresh Now
*(Note: Our refresh service only applies to pages we have written for you in the past.)
**(Note: Our refresh service does not include revisions. Depending on the level you've chosen, we will deliver the content to you which you can then edit, or we will upload the content to your website and you can then edit it on your site.)
**(Note: Our refresh service does not include revisions. Depending on the level you've chosen, we will deliver the content to you which you can then edit, or we will upload the content to your website and you can then edit it on your site.)
Page Refresh PLUS
$
200
-
Refreshing of page content
-
Uploading & formatting content on your site (you can then edit the content online)
Order Page Refresh PLUS Now
*(Note: Our refresh service only applies to pages we have written for you in the past.)
**(Note: Our refresh service does not include revisions. Depending on the level you've chosen, we will deliver the content to you which you can then edit, or we will upload the content to your website and you can then edit it on your site.)
**(Note: Our refresh service does not include revisions. Depending on the level you've chosen, we will deliver the content to you which you can then edit, or we will upload the content to your website and you can then edit it on your site.)
Page Refresh PLUS Premium
$
245
-
Refreshing of page content
-
Uploading & formatting content on your site (you can then edit the content online)
-
Adding schema markup to the page & embedding your GBP on the page.
Order Page Refresh PLUS Premium Now
*(Note: Our refresh service only applies to pages we have written for you in the past.)
**(Note: Our refresh service does not include revisions. Depending on the level you've chosen, we will deliver the content to you which you can then edit, or we will upload the content to your website and you can then edit it on your site.)
**(Note: Our refresh service does not include revisions. Depending on the level you've chosen, we will deliver the content to you which you can then edit, or we will upload the content to your website and you can then edit it on your site.)
Therapy Website Copy Blueprint
As mentioned before, the key to effective website content is how it is written. And our expertise is your advantage.
Our unique Therapy Website Copy Blueprint was designed specifically for therapists to help you write pages that reach clients and help grow your online presence. It gives you insight to our proven marketing approach for therapy websites and allows you to compose your own pages with confidence. With the help of this strategic writing resource, you can make your page content the most compelling so you can connect with your potential clients on a much deeper level and increase the likelihood that they will contact you.
Included in the purchase of the Therapy Website Copy Blueprint is:
1. Step-by-step instructions for Specialty Page writing (following our proven 7-Point Marketing Message approach) and a breakdown of how to write a Modality Page to help you develop engaging content.
2. Page Questionnaires (Specialty, Modality, and About Page) designed to help you see things from your client’s perspective, organize your thoughts, and structure your pages.
3. Sample pages for a Specialty Page (including links to other sample pages for specialties) and links to specialized sample pages for a Modality Page and an About Page that you can use as templates to review page structure, language, and tone.
4. Detailed notes about how to incorporate keywords and keyword phrases into your page content, headers, and meta data to boost your ranking in Google searches.
Price: $47.00
Questions?
Many practitioners who wish to write their own content struggle to get started. In our Facebook Group, Private Practice Builders, we offer a variety of extra resources that help you write your own website copy.
In some cases, you may wish to work with one of our expert therapy writers to develop your first page so you can get a feel for the writing process. This also gives you a personalized template page to work from as you write the rest of your content.
We offer a variety of corresponding services designed to make the writing process as simple as possible. For example, our keyword specialists can identify local and national keywords that people are using to find therapists like you. And when you’re done writing your pages according to our blueprint you may wish to take advantage of the video review service we offer, giving you feedback on the grammar, structure, and flow of your page content, so you can make sure that your pages reach and resonate with potential clients.
If you need help building a new website or analyzing, updating or redesigning an existing site, you can work with our strategy expert and/or one of our qualified project managers to explore your options.
About/Bio Page
An About Page (some call it bio page) is a personal page that helps readers get a sense of you as a therapist/coach and a person. The information included in this page (~600-1000 words) helps them like you, trust you, and find you credible (see sample). We offer it with and without uploading (2 rounds of revisions are included).
About Page
Price: $240.00
About Page PLUS
Price: $290.00
Welcome/Home Page Message
A Welcome or Home Page Message is a short introductory copy for your services (what issues you treat, your unique selling point, etc.) that is typically no longer than 200-400 words. This message is intentionally short because it is designed to guide potential clients directly to your Specialty and Modality Pages. This writing offer includes 1 round of revisions.
Welcome/Home Page Message
Price: $115.00
Welcome/Home Page Message PLUS
Price: $165.00
Welcome/Home Page Message PLUS Premium
Price: $320.00
Included
Welcome/Home Page Message
Welcome/Home Page Message PLUS
Welcome/Home Page Message PLUS Premium
Writing the short introductory copy for your services (what issues you treat, your unique selling point, etc.) that is typically no longer than 200 – 400 words.
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Uploading and formatting the message on your homepage
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Adding schema markup on the backend of your website and embedding your GBP map on your homepage to fully optimize the page.
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$115
$165
$320
Welcome/Home Page Message
$
115
-
Writing the short introductory copy for your services (what issues you treat, your unique selling point, etc.) that is typically no longer than 200 – 400 words.
Welcome/Home Page Message PLUS
$
165
-
Writing the short introductory copy for your services (what issues you treat, your unique selling point, etc.) that is typically no longer than 200 – 400 words.
-
Uploading and formatting the message on your homepage
Welcome/Home Page Message PLUS Premium
$
320
-
Writing the short introductory copy for your services (what issues you treat, your unique selling point, etc.) that is typically no longer than 200 – 400 words.
-
Uploading and formatting the message on your homepage
-
Adding schema markup on the backend of your website and embedding your GBP map on your homepage to fully optimize the page.
Directory Profile
A Directory Profile is a short therapist/coach bio or practice profile (max. 400-words long/each, depending on the directory requirements). We currently offer writing profiles for these directory sites: Psychology Today, Good Therapy, Headway, Alma, Therapy for Black Girls, and TherapyDen. This writing offer includes 1 round of revisions, but uploading of the profile/bio is your responsibility.
Directory Profile
Price: $115.00
Questions?
Aside from the above listed pages/copy, we provide writing services for:
Informational/Free Reports or Quizzes – used to invite opt-ins to client’s email lists. (For pricing of these offers, please contact us.)
And for Blogging, see below.
You may want to write or update a large number of pages on your website but worry you are spending too much time writing and not enough time focusing on running your practice. Or maybe you have read about how important it is to post on your blog once a week and feel like you won’t be able to keep up.
We have found that many therapists who begin writing new content start to see the benefits and end up wanting to write more than they originally planned. And while you may know how important it is to create engaging, optimized content for your website, you might find yourself too busy with new clients to keep writing. Whether you are trying to build a new site or grow an existing one, our copywriters can help you develop new pages (see our offers above) and/or our blogging team can provide you with consistent blog posts so you can focus on your practice and patients.
Blog Writing Services
You know you need blog posts for your website, but you’re having a hard time writing them, right? Enter CounselingWise’s Blog Writing Services.
If you know anything about what it takes to get traffic to your website these days, you know that you need content, content, content. We’ve helped therapists with online marketing since 2007, and in all that time, we’ve never met a therapist that wrote consistently enough to keep their online presence strong.
That’s why we decided to create our blog writing services for therapists, the Therapy Blog Library.
Our Therapy Blog Library option is an inexpensive way for you to get continuing blog content on your website every month. When you sign up for the Therapy Blog Library membership, you choose how many blog posts you want us to write per month. You can choose either 2 blog posts per month or 4 blog posts per month. We will collaborate with you monthly about post topics and titles, write those blog posts for you, and then deliver them on the weeks you choose. Since the content is written without detailed input from you, we encourage you to modify it and personalize it once you receive it.
