We get asked questions from therapists about their websites and how they ought to be marketing all the time. One of those questions, lately, has been whether or not it’s worth trying to rank for terms like, “therapist near me.” Recently, a dentist office in El Paso, Texas renamed itself “Dentist Near Me.” Did it
One day you log into your email and see a message along the lines of, “Hey there, we would love to write a guest post for you. It’s free content!” Free? Free sounds great, doesn’t it? Guest post requests are one of the many consequences of owning a website. All of a sudden you and
Sometimes dealing with Google is like trying to reverse the tide. It’s not possible. This can feel particularly true when trying to verify a Google My Business (GMB) listing. Many therapists and private practices have struggled to get Google to accept their listing. Why can it be so difficult? The reasons are innumerable and mysterious,
Many therapists I’ve spoken with worry about picking a niche for their private practice. They’re afraid that by specializing they’ll scare away some of their potential clients. But, when therapists niche properly they stand out from the crowd and connect with the potential clients who they can help best. So that, choosing a niche is
Have no doubt, Google is a monopoly. No matter how hard they try therapists and counselors and private practices can’t escape Google if they want to attract potential clients online. But this reality has disheartened many therapists. Google’s original motto was “Don’t be evil,” but since the pandemic many private practices have come to believe
Between December 3rd and the 18th Google rolled out its 2020 Core Algorithm Update. It’s part of the regular tuning Google does to their algorithm to improve search. This last one was a big one. It shook a number of industry players from their coveted spots on the rankings. Amazon and Psychology Today slipped off
