Sometimes dealing with Google is like trying to reverse the tide. It’s not possible. This can feel particularly true when trying to verify a Google My Business (GMB) listing. Many therapists and private practices have struggled to get Google to accept their listing. Why can it be so difficult? The reasons are innumerable and mysterious,
Many therapists I’ve spoken with worry about picking a niche for their private practice. They’re afraid that by specializing they’ll scare away some of their potential clients. But, when therapists niche properly they stand out from the crowd and connect with the potential clients who they can help best. So that, choosing a niche is
Have no doubt, Google is a monopoly. No matter how hard they try therapists and counselors and private practices can’t escape Google if they want to attract potential clients online. But this reality has disheartened many therapists. Google’s original motto was “Don’t be evil,” but since the pandemic many private practices have come to believe
Between December 3rd and the 18th Google rolled out its 2020 Core Algorithm Update. It’s part of the regular tuning Google does to their algorithm to improve search. This last one was a big one. It shook a number of industry players from their coveted spots on the rankings. Amazon and Psychology Today slipped off
Nobody wants to see their work stolen but on the internet it’s easy to be a thief. Some of our clients have discovered that a website called FindHealthClinics is taking their content to make a quick buck. Our clients are understandably upset. They’ve worked hard to implement a digital presence that helps them connect with
The Announcement of the “Professional Website” by Simple Practice When I heard that Simple Practice came out with a website offering, I was curious. I like what they’ve done with their EHR; they seem put-together as a tech company, and they know a lot about the therapy industry. I was excited to see what they
