Archive for Case Studies
The Challenge: Establish A New Practice And Build A Strong Presence In Boulder, CO
One Of The Most Saturated Therapy Markets In The US
April hadn’t created a website before, but she knew how important a strong online presence would be if she wanted to build a successful practice. And, understanding how saturated the therapy market was in Boulder, she knew she would have to find a way to stand out.
A Strong Online Presence For Long-Term, Sustainable Growth While Developing A Marketing Solution To Create An Initial Client Base
Throughout our work together, we provided a variety of training modules and examples that made the writing process easy for April. These videos and samples explained how to write the various pages she would need in a way that related to clients and would allow her to rank in online searches. Whenever she completed a page, her editor not only revised content, grammar and flow, but helped April dive deeper into the solutions she provides and speak directly to the client through her website. Her project manager provided immediate answers and feedback, helping April stay calm, confident and on track throughout the site design and launch process.
In such a competitive market, ranking on the top of page one would take time. We had helped build a strong foundation for April’s business, but she needed a strategy that would bring in clients in the short-term. So, while her website content and SEO continued to climb the Google search rankings, we developed and launched a strategic, targeted AdWords campaign. We provided April the tools she needed to review and understand the AdWords campaign analytics, which allowed her to tailor her content to mirror the way potential clients are searching.