Over the Summer of 2023, Google Analytics updated to its latest version, called Google Analytics 4 (or UA4). Not only has the rollout changed the layout of Google Analytics but it’s also changed the way Google Analytics collects data. You may have noticed changes to your own Google Analytics data for your Private Practice website.
You’ve heard of therapist directories. Maybe you even discussed the effectiveness of getting listings and which ones to use and avoid with your professional colleagues. So, is investing your time in therapist directories like Psychology Today or Good Therapy worthwhile?
As part of a ranking strategy Private Practice owners should utilize blog posts for their website. Why? Because blogs are a necessary component of a smart SEO strategy if practices are going to connect with their potential clients through Google. Blogs are one of the most proactive means by which Private Practices can increase their
Sometime during 2024, Counseling Compact will enable therapists to work with potential clients outside of their licensed state, so long as their state has joined the Compact. One of the main motivators for the compact is so that if a therapist is working with a client, and they have an established relationship, and that client
We have worked with countless Private Practice websites (literally, we’ve lost count of how many!), and we tend to see mistakes repeat, one of which is the inclusion of pages that don’t need to exist. The way we determine whether a page needs to exist or not, we look at the following checklist: Is the
Travel is an unavoidable reality for many therapists, whether for conferences, training, or networking events. While there are benefits to travel, it comes at the cost of not being able to offer therapy to clients. Telehealth may be an option, but the legal landscape varies from state to state. Here’s a guide to navigating the
