The best therapy websites capture a therapist’s brand: who they are and what they do. It’s that simple—on paper.
Put into practice, building a counseling or therapist website is a bit more difficult. There is a multitude of fonts, colors, themes, layout, menus, and platforms to choose between. And every little part counts.
Because building a therapist website is like building a car or crocheting a blanket (or any craft for that matter). If one gear is damaged, or one stitch is loose, it can put the entire project at risk.
Which is why we’re happy to share our knowledge and expertise in building great therapy websites with you.
We’ve made websites for over a decade. And that means we know all too well how to take a therapist website from a head-scratching idea to a beautiful frontpage that helps your practice win clients.
What are the basics of top therapy websites?
Every top therapist website has…
- An eye-catching, warm design.
- A clear outline detailing services.
- Informative resources for readers.
- Mobile responsiveness (so that it displays well on smartphones).
- Easy-to-use navigation.
These are the building blocks of a well-founded therapist website.
Once you break it down there are plenty of more details to dive into. But knowing what to look for as you start to swim is one of the reasons we pride ourselves on our expertise.
Let’s go ahead and discuss some of the points above in detail.
How We Build Counseling Websites
Before we start jotting down specialty pages, dreaming up a strategy, or picking out the images that will represent a site we have to choose a platform.
That means picking between Squarespace and WordPress for a therapist website. We’ve learned how to build modern, customizable websites on both systems. And both can be used to create beautiful websites that rank well and attract clients.
How a therapist website is designed is ultimately a personal choice. But we’re more than happy to help you make a decision!
You can see some of the sites we’ve developed for both platforms below.
Building the Right Architecture for Therapy Websites
Preparation is key no matter what endeavor is undertaken. That maxim is no different when it comes to making counselors’ websites. There has to be a conscious plan.
Put it this way… you wouldn’t drive to Las Vegas offroad right? That’s an easy way to get lost in the desert—and never reach the strip.
Think of a website’s architecture as the series of highways that will take visitors from Point A to Point B on a site (or from wherever you are to Las Vegas). It’s how visitors find the information they’re looking for, whether it be a resource page or discovering how to contact you to set up an appointment.
All too often we come across websites that are built on the fly. Rather than sitting down and putting together a strategy, some people simply build a therapist website as they go along.
The problem is that they end up with hundreds of blog categories, pages, tags, messy URLs, unoptimized images, and various slow and outdated plugins, etc.
The site ends up looking—and feeling—like a big mess.
Strategy Wins The Day
And that’s what happens to therapist websites that don’t have a strategy. Not only are they near impossible to navigate and bloated with waste but they also end up at the bottom of Google’s search results, and that might as well be the bottom of the ocean.
No one will find a website that doesn’t have a strategy. So don’t treat your website like a sinking boat!
Neither Google nor clients want to see therapist websites that read like an encyclopedia. They want to see websites with the right information, and to see that the information is organized in a logical manner.
Your therapy website is your brand. It’s an extension of your business—and you. Treat it with the love and respect it deserves to make your practice as successful as it can be.
Representing You and Your Practice Properly
There are 3 key areas that make up a successfully architected website.
- Visual Presentation.
Visual presentation invites people to stay on your site; strategy tells you what’s to be included on your site; and SEO, or search engine optimization, is the rules that tell us how to make therapy websites show up on Google.
A sound knowledge of SEO helps us ask the right questions when writing for a site:
- Does the website specialize in Depression, Anxiety, Couples, etc. or a mixture of all of the above?
- Does it clearly label where the practice is located?
These are all SEO-oriented questions. The kind of questions that when answered put a therapist website near the top of Google’s search results.
White-Hat SEO (Building Counselors Websites for Long-Term Success)
SEO (also known as Search Engine Optimization) is how a website becomes discoverable.
To put it another way… it’s the specialized knowledge of search engine rules and keywords (what people type into Google to find what they’re looking for)
But knowing Google’s playbook, finding keywords and writing articles is only one half of the equation. Anyone can sit down and write articles from sunrise to sunset, all perfectly optimized for keywords, but if no one wants to read them it won’t matter where you sit on Google.
And a therapy website would be useless if it ignored what a particular private practice is all about.
That’s why we create Specialty Pages.
Specialty Pages Make Your Site Stand Out
Specialty pages are detailed articles that encapsulate both you and your practice. They cover everything that a visitor may wonder about you and your philosophy so they become potential clients.
And we write Specialty Pages because even on the best psychologist websites, more than 95 percent of potential clients won’t be ready to reach out on their first visit. They’ll probably bookmark your page if they like what they see and return at later date.
Which is why we encourage Specialty Pages. Because they illustrate to struggling individuals that you know what they’re going through and that they’re not alone.
And, as page content builds rapport with readers and addresses reader’s fears and concerns, you can now detail your therapy approach to a more receptive audience.
At the end of the day, our goal isn’t just to attract visitors to your site; we want to help you convert the right visitors into paying clients.
Mobile Ready Websites for Therapists Today
Even twenty years ago, few people thought that we would each be carrying a computer in our pockets. But the reality is that we are as attached to our smartphones as we are to our hips.
And that’s extremely important to recognize when building therapy websites.
Because people, today more than ever, are browsing the web almost exclusively through their smartphones. Across our websites, we’ve noticed that often 20 to 35% of visitors are using their phones (sometimes even 40%!). And that number is only growing.
Is your website prepared for mobile visitors?
The truth is most websites struggle to meet the high standards needed not just for mobile browsing, but for search engines in general.
The key is to adapt to the constantly changing standards of the web.
Which is why we have our fingers on the pulse of Google’s algorithm. We always want to know what works best, what isn’t working, and what might work, not just because it’s our job—but because it’s what we genuinely enjoy.
Figuring out what works best is like solving multiple Rubik’s cubes simultaneously. At first it can seem impossible. But the longer you work at the puzzle the clearer the answers become. We’re proud to say we’ve been playing with Google’s puzzle long enough to recognize the pattern.
Easy-To-Use (Helping You Build Your Therapy Website)
We’ve already talked about the importance of intuitive navigation but now we want to shift to intuitive understanding.
While platforms like Squarespace and WordPress make building a website affordable and easy, they don’t help you understand SEO, design, best practices, and how to combine the aforementiond to reach clients.
But we’re more than happy to work you to help you understand. In fact, it’s like a test for us. They say teaching is the best way to learn, and we like to think we’ve become excellent teachers.
As far as writing, we provide a wide variety of resources, videos, and training to help you create compelling, keyword-focused content. Or, we can always assign one of our expert writers to help you capture your approach and tone in a way that reaches clients while saving time and energy.
We work with you to figure out what works best. Because when you understand the A to B of website design and creation we know you’re eager for success. And we want to work with clients and build therapist websites that are going to be successes.
Start Building Your Therapy Website Today
Attracting potential clients to a website is only the first step in establishing a therapist website. Once visitors arrive, we want them to be greeted by welcoming and informative content, and a design that will keep them engaged.
Visitors to the best therapy websites are like kids with Legos; the more they have to look at, the more they want to reach out and get in touch.
Which is why we set our clients up with a modern, customizable website built with either WordPress or Squarespace.
If you’re interested in working with us to build your dream therapy website don’t hesitate to learn more about our Smart Therapy Websites Program.