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Add A Booking Link To Your Google Business Profile To Get More Clients

Google Business Profile is often the first means by which potential clients interact with your practice. Sometimes, it’s the only way potential clients interact with your practice, and that’s why it’s important to have a fully developed and optimized Google Business Profile (GBP). Part of that optimization is ensuring that your booking link is featured

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How Bad Backlinks Hurt Private Practice Rankings

As a private practice, you want to be associated with trust and authority.  One method Google uses for establishing trust is backlinks. Good backlinks tell Google that your private practice is a website that can be trusted, which therefore increases your rankings. Bad backlinks do the opposite. They hurt your website’s ability to rank, because

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Why Your Pages Aren’t Indexing On Google

Ranking high on Google hels bring traffic to your website and clients to your practice. But sometimes the problem isn’t getting ranked highly but getting ranked at all.  Google crawlers search the web to find pages to index. If you aren’t indexed, your web page (and therefore your practice) will be  almost impossible to find. 

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Why Potential Clients Click Off Your Homepage

When a potential client visits your website, they’re there for one of two reasons. Either they want to learn about what you do, or they’re ready to make an appointment.  So why would they click away from your homepage?  Poor website design, a lack of direction, and slow load times can all cause potential clients

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Using Heatmaps To See If Your Site Works

It’s hard to remove your subconscious biases when visiting your own webpage. You know what you want a visitor to do and you see the site through your own eyes. How do you understand the potential client’s experience? A heatmap shows how your site works by converting scroll, click, and mouse movement data into graphs. 

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How To Know What Your Potential Clients Are Searching

While getting traffic to your private practice website is important, what’s more important is getting the right kind of traffic.  You need to target the searches that will draw potential clients to your website, rather than any passing browser. This requires understanding your client and thinking ahead—as well as some SEO know-how! In this guide,

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