What Is Keyword Research For Therapists?

keyword research at cousnelingwise

You want to get the most out of every webpage when you’re building a therapy website. You know that you need to write compelling content that clients can find, and that means implementing effective Search Engine Optimization (SEO). So, after conducting some careful research, you learned that incorporating the right keywords is the secret to helping clients find your counseling website.

But, what are keywords? And, how can you choose the best ones for your therapy website?


Keywords are the terms or phrases you use to describe each specialty page. They help Google understand what your page is about so it can determine when and where to show your content. But, if you have already identified the specialties you want to offer at your practice – anxiety, depression and couples, for example – you may wonder why you need to bother with keyword research for therapists. “Google’s smart,” you say to yourself, perhaps a bit too loudly, drawing a concerned glance from your dog. Shouldn’t a page about depression attract depression clients? What’s the difference between using “depression treatment” and “depression therapy” in your content?

Keyword research for therapists helps you present your content and approach in a way that helps the right clients find your website. Imagine you are writing a new depression page for your website. You know that a majority of your potential clients are going to find you through the internet, but very few will scroll past the first page of search results. If you choose “depression” as your keyword, you will not only be competing with other therapists but WebMD, PsychologyToday, local and national news stories and Wikipedia. If you choose “depression treatment” or “depression therapy”, however, you have dramatically reduced your competition while still focusing on terms your potential clients will search.

At CounselingWise, we have helped hundreds of therapists improve their SEO and grow their online presence by researching and carefully selecting the most effective keywords. We understand how Google interprets client searches and ranks search results. And, we consider a wide variety of factors and extra challenges to give you the edge over your competition, from national and regional search habits to established organizations or popular movies that may interfere with your web traffic. For example, if you offered a menu item called “Couples Therapy”, chances are Google searches are going to return the VH1 show, not your well-written, informative content.

A focused keyword is a main component in optimizing your specialty pages; it allows your webpage the opportunity to rank in search engines. Each page on your therapy website should be aimed at a targeted search. And, by incorporating a carefully selected keyword, you are telling Google that your page is the one that clients want to see, helping your website show up higher in search results

How Are Your Potential Clients Searching For Therapists?

keyword research image for counselingwiseYou can write an informative depression page that captures the emotions your client is experiencing, but your growth will be limited if you don’t use the right keywords so people can find your website. So, when you’re choosing keywords for your therapy website, you want to think like Carl Rogers: focus on your clients’ needs. How are people with no counseling experience searching for help when they feel frustrated, frightened or desperate? But, you also want to focus on Google’s needs. What steps can you take within your content so Google sees exactly what you offer and shows your counseling site to the appropriate clients?

It is important to remember that your level of expertise and understanding is far greater than your clients’. There is a very real difference between how therapists talk about what they do and how someone who’s never been to therapy talks about it. While you may focus on a particular modality, such as EMDR or CBT, there may be better keyword options to consider. Many clients have never heard of these approaches and might feel intimidated by technical terms when discussing their mental wellbeing. For these reasons, potential clients aren’t likely to type “emdr therapy” or “cognitive behavioral therapy” into a Google search.

There are many factors you should consider when selecting keywords, and an expert who specializes in keyword research for therapists can ensure you take each one into account. For example, people may use different search terms in different regions, and you may benefit by using “marriage counseling” over “couples counseling”, even if you also work with unmarried couples.

The ability to recognize how Google and your clients think about your website can help you identify the best keyword options for each page on your counseling site. At CounselingWise, we find you actionable keywords that people are searching for, so you give your page the best opportunity to reach clients and convince them to call you. Instead of building pages that give general definitions, you are attracting clients who are ready to hire you.

Are You Ready For Keyword Research With CounselingWise?

If you know what specialties you want to offer but don’t know how people will find that page, we help you find the right SEO keyword. Once you have the right keyword, you will have a foundation to write targeted, effective specialty pages. If you need more guidance on how to write a specialty page that will engage your reader, then you may want to consider using our Specialty Page Blueprint. Or, you may wish to hire one of CounselingWise’s trained writers to build your specialty page content for you.  

When conducting keyword research for therapists, CounselingWise does not include any strategy work or on-page optimization, though both are available separately. If you are not completely sure about what services you want to provide or focus on, you may want to consider a private consult. We offer additional strategy support for niche clarity to help ensure you are getting the most out of every keyword. Perhaps you are offering a service many people aren’t familiar with yet and you need help understanding how to reach potential clients. Or you may worry that your specialty is too broad and all-encompassing – such as “Individual Counseling” – and need help narrowing your focus.

The Process

Once you purchase keyword research, here is what you can expect:

  1. Complete the form. You will receive a form requesting your geographical information, specialties, and ideal clients. The more thoroughly you complete the form, the better.
  2. Meet your project manager. You will be e-introduced to a project manager who will be completing the keyword research. You won’t hear from them much during the process, but you can reach out anytime if you have additional information.
  3. The project manager conducts research. Using the information from the form, the project manager will research the strongest keywords for your area and specialty.
  4. Receive the Keywords. You will receive a final document with the primary keyword and secondary keywords. Yay!
  5. Identify how to use the keywords. If you have questions on what to do with the keywords now, we would be happy to help you at our hourly project manager rates. If you’re planning on writing your own marketing message, we recommend using our specialty page blueprint to instruct you on how to incorporate the keywords in your page.

 

Request Keyword Research For Therapists

Get started with keyword research for therapists and start capitalizing on improved search results. The minimum order is $80 and this covers a primary keyword as well as 3-5 secondary keywords for up to two specialties. Additional keyword research beyond the first two specialties will be billed at $40.00 for each specialty, which includes a primary keyword as well as 3-5 secondary keywords.

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(Refund Policy: Once the services have been performed, no refunds will be provided.)