Google Ads

We put therapists, psychologists, and coaches on Page 1 of Google with Google Ads.

Offering a Basic & Silver Package

All Adwords packages include best practices on all relevant Google settings for your practice and your area, such as:

Daily Budget (Recommended minimum campaign budget of $400 - $500 a month per location for a campaign with four specialties)
Our Google Ads for Therapists packages offer an immediate way to show up in Google for the searches you want, with abilities that SEO doesn’t offer – to show up in targeted cities, to craft the message that people see, and even to NOT show your ad to certain searchers (for example people looking for massage therapists…why pay for those clicks?).

We are experts at putting therapists, psychologists and coaches on Page 1 of Google via Google Ads and we can do it for you, too! After you pay for the campaign to be built, you only pay for the actual click throughs, so you really have nothing to lose. For most of our clients, the return on investment is very good. That is why so many therapists are choosing this strategy to connect with potential clients.

Basic Ads Package

* One customized campaign targeting your specialty

* Custom-written and professional responsive search ads

* Dozens of keyword concatenations

* Robust, customized negative keyword list (1,000+)

* Personalized document with graphics detailing exactly what has been done

* 3 months of monitoring campaign performance

* Personalized campaign updates and fine tuning at 6 weeks and 3 months
* $1,097.00
"I'm serious about this...I wish I had not tried to "do-it-yourself" on my website and adwords when I first started. I think I would have ramped-up faster in private practice. I'm glad I eventually hired professionals to do what they do best, so I can do what I do best. Thank you, Becky!"
Janie McMahan
Relationship Counseling Center of Austin
Who is this for?
* Someone just starting out, or a small budget. (We recommend a starting campaign budget of ~$10/day or $300/month per location for this package.)

* Smaller towns or areas with little competition on AdWords.

* A therapist with one primary specialty area.

"My campaign has been working well. I’ve gotten 11 new clients since the 1st of the year!!!" (received 1/26/18 for the year 2018) "

-- Katie Markley​


"I started my practice about two years ago. I had set a goal for how many clients per week I wanted to see by two years in practice. I reached that goal just 8 months in. I know that my fantastic website played a major roll in achieving this goal. In addition to web design, I know your writing services and the Google Adwords campaign helped significantly. To use your metaphor, like a spigot I have turned adwords on and off as needed."

-- Tish Schuman


"The Google Ads campaign you built for my private practice is going well. Immediately upon implementing it, I saw a 60% increase in monthly revenue - for $300/month ad spend."

-- Jennifer Perera, LCSW, PMH-C
Interval Health


"I think it provides some peace of mind that things are being done properly and price is reasonable... It's definitely affordable and pays for itself."

-- Paul Brennan​


"Google Ads with CounselingWise was a game changer for my practice. I cannot thank the CounselingWise team enough!" - Sarah Moore

Silver Ads Package

* A customized campaign that includes up to 4 distinct Ad Groups targeting up to 4 distinct specialties (Anxiety, Depression, etc)

* Custom-written and professional responsive search ads unique to each Ad Group

* Dozens of keyword concatenations per each Ad Group

* Robust, customized negative keyword list (1,000+)

* Ad Group negatives for perfect funneling (keyword search for “anxiety therapist” land on Anxiety ads; keyword search for “couples therapist” land on Couples Counseling ads)

* Personalized document with graphics detailing exactly what has been done

* 3 months of monitoring campaign performance

* Personalized campaign updates and fine tuning at 6 weeks and 3 months
* $1,497.00
Who is this for?
* Practitioners with multiple niches (couples, kids, EMDR, LGBT, etc.).

* Therapists in more competitive areas. (We recommend a starting campaign budget of $400 to $500 a month per location for this package.)
"Thank you so much for all of your work on my AdWords. It's very exciting to see that I am doing so well with this campaign. I am seeing a great increase in visitors to the site and in conversions / inquiries. In fact, I am exploring bringing other therapists on board as my practice grows. I can't thank you enough for your help with this. "
Clay Cockrell

The way we work is to create a campaign for you and fine-tune that campaign for a period of 3 months (sending you personalized campaign updates at 6 weeks and 3 months), all for 1 fixed price. 

Our Basic campaign is $1,097. That is for 1 adgroup / specialty. Our Silver campaign (up to 4 specialties) is $1,497.

On top of the cost for creating and fine-tuning, you will pay Google, directly, for your clicks. We’ll help you set a monthly budget with them and they’ll make sure you don’t exceed that monthly budget by stopping the display of your ads when you hit your budget. We usually recommend $400-$500 a month as a starting point, though if you are in NYC or LA or another huge city, we’ll recommend a higher budget.

Results will vary depending on the location and keywords being targeted, but most clients start getting client calls within the first couple of weeks. No matter what, we continue to fine tune the campaign with the goal of optimal performance at the 3-month mark.

You can pause your campaign at any time (i.e. if you’re full). We’ll show you how. You can also increase or decrease your budget at any time. We’ll show you how. 

The cost of conversion tracking depends on what you want to track and what conversion tracking options you want in place, which tracking measures you want us to implement, as well as the number of tracking measures that need to be put in place.

For example, if you have a contact form on your Contact page as well as each landing / service page on your website, then conversion tracking will need to be set up for each of these contact forms. If you just have one contact that you send users to to fill out, then conversion tracking will only need to be created for that one form. If you choose to add conversion tracking that includes Google Tag Manager integration, then that will take more time since we will need to install GTM on your website and set up all the necessary settings so that GTM is working properly.

As the size of your budget increases, and the complexity of your campaign increases (multiple locations/multiple campaigns/higher number of ad groups) we recommend that you have us manage your campaign monthly. This enables us to keep a closer eye on your account activity each month so that we can ensure that we are getting the best performance we can and not wasting your money on irrelevant clicks.

The cost for managing your campaign on a monthly basis will depend on the complexity of your campaign and how much traffic is going through it each month. Let us know if you are interested in this service and we’ll quote you a price.

The cost to do this work across your campaigns will be billed monthly. This work will include the following:

  • Automated conversion tracking added across your campaigns. Covered in the Conversion tracking one time set up cost in the quote
  • Fine-tuning / adjustments based on the data.
  • Communication and questions regarding any alterations that need to be made on what we’re marketing, the budget for each campaign, location targeting adjustments, etc.
  • A monthly report showing not only the adjustments that we’ve made to the account, but also monthly stats, including clicks and conversions (those that can be tracked, of course).

Note that this fee does not include adding new Campaign, Ad Groups, or locations, or changing the structure of what has been built (i.e. adding new campaigns to control budget for specialties or locations). It’s all about optimizing what is there rather than adding to it.

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