Google Ads

We put therapists, psychologists, and coaches on Page 1 of Google with Google Ads.

Offering a Basic & Silver Package

All Google Ads packages include best practices on all relevant Google settings for your practice and your area, such as:

Perfect Geographic Targeting

Incorporating Ad Extensions

Search & Display Network Settings

Bid Strategy Optimization

Time of Day Settings

Showing on Mobile Devices


Daily Budget (Recommended minimum campaign budget of $400 - $500 a month per location for a campaign with four specialties)
Why Google Ads?
Our Google Ads for Therapists packages offer an immediate way to show up in Google for the searches you want, with abilities that SEO doesn’t offer – to show up in targeted cities, to craft the message that people see, and even to NOT show your ad to certain searchers (for example people looking for massage therapists…why pay for those clicks?).

We are experts at putting therapists, psychologists and coaches on Page 1 of Google via Google Ads and we can do it for you, too! After you pay for the campaign to be built, you only pay for the actual click throughs, so you really have nothing to lose. For most of our clients, the return on investment is very good. That is why so many therapists are choosing this strategy to connect with potential clients.

CounselingWise Has More Therapist Websites on Page #1 of Google Than Any Other Company.

Our Google Ads Packages

Basic Ads Package

One Specialty
$1097

Silver Ads Package

Up To Four Specialties
$1497

Frequently Asked Questions

The way we work is to create a campaign for you and fine-tune that campaign for a period of 3 months (sending you personalized campaign updates at 6 weeks and 3 months), all for 1 fixed price. 

Our Basic campaign is $1,097. That is for 1 adgroup / specialty. Our Silver campaign (up to 4 specialties) is $1,497.

On top of the cost for creating and fine-tuning, you will pay Google, directly, for your clicks. We'll help you set a monthly budget with them and they'll make sure you don't exceed that monthly budget by stopping the display of your ads when you hit your budget. We usually recommend $400-$500 a month as a starting point, though if you are in NYC or LA or another huge city, we'll recommend a higher budget.

Results will vary depending on the location and keywords being targeted, but most clients start getting client calls within the first couple of weeks. No matter what, we continue to fine tune the campaign with the goal of optimal performance at the 3-month mark.

You can pause your campaign at any time (i.e. if you're full). We'll show you how. You can also increase or decrease your budget at any time. We'll show you how. 

The cost of conversion tracking depends on what you want to track and what conversion tracking options you want in place, which tracking measures you want us to implement, as well as the number of tracking measures that need to be put in place.

For example, if you have a contact form on your Contact page as well as each landing / service page on your website, then conversion tracking will need to be set up for each of these contact forms. If you just have one contact that you send users to to fill out, then conversion tracking will only need to be created for that one form. If you choose to add conversion tracking that includes Google Tag Manager integration, then that will take more time since we will need to install GTM on your website and set up all the necessary settings so that GTM is working properly.

As the size of your budget increases, and the complexity of your campaign increases (multiple locations/multiple campaigns/higher number of ad groups) we recommend that you have us manage your campaign monthly. This enables us to keep a closer eye on your account activity each month so that we can ensure that we are getting the best performance we can and not wasting your money on irrelevant clicks. The cost for managing your campaign on a monthly basis will depend on the complexity of your campaign and how much traffic is going through it each month. Let us know if you are interested in this service and we’ll quote you a price. The cost to do this work across your campaigns will be billed monthly. This work will include the following:
  • Automated conversion tracking added across your campaigns. Covered in the Conversion tracking one time set up cost in the quote
  • Fine-tuning / adjustments based on the data.
  • Communication and questions regarding any alterations that need to be made on what we're marketing, the budget for each campaign, location targeting adjustments, etc.
  • A monthly report showing not only the adjustments that we’ve made to the account, but also monthly stats, including clicks and conversions (those that can be tracked, of course).
Note that this fee does not include adding new Campaign, Ad Groups, or locations, or changing the structure of what has been built (i.e. adding new campaigns to control budget for specialties or locations). It’s all about optimizing what is there rather than adding to it.
* One customized campaign targeting your specialty

* Custom-written and professional responsive search ads

* Dozens of keyword concatenations

* Robust, customized negative keyword list (1,000+)

* Personalized document with graphics detailing exactly what has been done

* 3 months of monitoring campaign performance

* Personalized campaign updates and fine tuning at 6 weeks and 3 months
* $1,097.00
"I'm serious about this...I wish I had not tried to "do-it-yourself" on my website and adwords when I first started. I think I would have ramped-up faster in private practice. I'm glad I eventually hired professionals to do what they do best, so I can do what I do best. Thank you, Becky!"
Janie McMahan smiling at the camera
Janie McMahan
Relationship Counseling Center of Austin

Who Is The Basic Ads Package For?

* Someone just starting out, or a small budget. (We recommend a starting campaign budget of ~$10/day or $300/month per location for this package.)

* Smaller towns or areas with little competition on AdWords.

* A therapist with one primary specialty area.

* A customized campaign that includes up to 4 distinct Ad Groups targeting up to 4 distinct specialties (Anxiety, Depression, etc)

* Custom-written and professional responsive search ads unique to each Ad Group

* Dozens of keyword concatenations per each Ad Group

* Robust, customized negative keyword list (1,000+)

* Ad Group negatives for perfect funneling (keyword search for “anxiety therapist” land on Anxiety ads; keyword search for “couples therapist” land on Couples Counseling ads)

* Personalized document with graphics detailing exactly what has been done

* 3 months of monitoring campaign performance

* Personalized campaign updates and fine tuning at 6 weeks and 3 months
* $1,497.00
"Thank you so much for all of your work on my AdWords. It's very exciting to see that I am doing so well with this campaign. I am seeing a great increase in visitors to the site and in conversions / inquiries. In fact, I am exploring bringing other therapists on board as my practice grows. I can't thank you enough for your help with this. "
Clay Cockrell
LCSW​ ​

Who Is The Silver Ads Package For?

* Practitioners with multiple niches (couples, kids, EMDR, LGBT, etc.)

* Therapists in more competitive areas.  (We recommend a starting campaign budget of $400 to $500 a month per location for this package.)

Campaign Build

Basic Campaign

$1097

Silver Campaign

$1497

Conversion Tracking (optional) *

cost varies​

cost varies

Monthly Management Service (optional) *

cost varies​

cost varies

* Highly recommended for group practices or solo pratictioners spending $1000+/month.

Schedule a call to talk with us about conversion tracking and monthly management if you're interested.
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