If a picture is worth a thousand words, then perhaps a video is worth a million. Video is being used more and more in effective marketing as youTube as become the second largest search engine on the web.
Not only can video give your site visitor more of an in-depth feel for who you are and what you do, but studies have also shown that website visitors are much more likely to watch a short, engaging video that they are to read a large wall of text on your site.
Even with most computers having built in webcams these days, many people find video intimidating. If you are one of these folks, then using a service like Animoto (animoto.com) may be a nice option for you.
Animoto makes video as easy as possible. You choose pictures, short messages and a music track, and animoto blends them together for you.
Here is a sample animoto videos we’ve done for clients. This video is meant to help the site visitor self-select into the group that has the problem being addressed by this therapist.
ShopaholicNoMore.com home page video
