The 4th piece in the 4-Piece Practice Building System is to “Nurture Your Leads” at least once per month. You do this by sending them interesting, relevant information.
When your potential clients receive valuable information from you, three things happen.
- They’re reminded of your knowledge and expertise
- They appreciate you for sharing information with them
- They remember that you EXIST!
At some point, your email newsletter is going to arrive at just the right time… when your potential client is ready to do something about their issue. This is when your phone will ring.
The Problem: Most Therapists, Even If They Build A List, Don’t Nurture Their Potential Clients!
Newsletters have been around forever, and many people build lists and send newsletters with autoresponders services. Common email service/autoresponder providers are:
- Constant Contact
In order to use these systems, you need to create accounts, and learn to navigate the ins and outs. None of them are that hard, but if you don’t do it but once a month, it’s a little hard to remember how to do it efficiently. Getting someone to create a newsletter template for you and then just filling it in each month will save you time.
Isn’t There A Simpler Way to Send Newsletters to Your List?
Yes, there is! If you’re lucky enough to have a WordPress site, there is a newsletter plugin that is very sweet. It is called Wysija — which stands for: “What You See Is Just Awesome” and I have to agree that it is!
Here is a demo of Wysija:
But, but, but…
What if I don’t have a WordPress website?
If not, then get one! (Well, if you’re in the market for a new site, I’m serious). If you’re not in the market for a new website, then you can still create newsletters and send them with MailChimp or Constant Contact. Those are both pretty easy to use. And if you need help getting that set up, we can help you. We have a lot of experience with nearly all autoresponder systems.
What if I Have a WordPress Website But Don’t Know How to Set Up Wysija?
Then give me a shout. My team can install this for you and get you rocking with a newsletter. We can create a template for you, and even make you a custom video, that you can refer to anytime you want so that you don’t forget how to spend your two minutes of newsletter creation time each month :).
What Do You Think of Wysija?
Whether you have a WordPress site or not, let me know what you think of Wysija! Scroll down to the comments box below and give me your thoughts!