Are you thinking of adding video to your therapy website? Adding video to your site is a great idea for several reasons. Your potential clients can get a better feel for you if they see you and hear you. Video tends to increase the time that visitors spend on your site. Once they start watching, […]
Thinking of Adding Video to Your Therapy Website? Read More »
[notification style=”warning” font_size=”12px”]Update: This post has been updated to address the issue of ethics in getting reviews. You need to take responsibility for knowing your own state licensure laws and ethics guidelines, however, for most of us in a therapist-client relationship, asking clients for reviews is unethical.[/notification] Lately, I’ve been doing marketing analysis for quite a
5 Reasons Your Therapy Practice Is Starving for Reviews Read More »
If you want to build your therapy practice, don’t make this one terrible mistake! I recently did a marketing analysis for a very capable psychologist in Illinois. She had just had a website built and professionally designed, and the designer used the Wix platform. Never having studied that platform, before, I was shocked to find
A Website Platform Won’t Build Your Therapy Practice Read More »
This replay from February’s coaching call will illuminate the 4-piece practice building system every therapist needs, so you owe it to yourself to watch it! On this call you’ll discover… That there is an age-old, proven marketing system used by nearly every successful business, but most therapists don’t know about it and therefore, don’t reap
Coaching Call: The 4-Piece Practice Building System Every Therapist Needs Read More »
If you're having trouble getting other bloggers to accept your guest posts, there may be a good reason. Google places a lot of emphasis on top-quality content these days, which is causing blog owners to take a closer look at the quality of the guest posts they accept. Using some trick to make the blogger
How NOT To Pitch a Guest Post Read More »
I’m sure you’ve read this article by now: What Brand Is Your Therapist? It’s provocative enough to have gone viral in the psychotherapy community. I don’t agree with it. The synopsis is: Psychotherapy’s Image Problem Pushes Some Therapists to Become ‘Brands’ If I were to write an article about what I see as the real
My Thoughts on the NYTimes Article, “What Brand Is Your Therapist? Read More »
Does your website have a great headline on the homepage? Or does it just say “Welcome”? A great headline can make or break your therapy website. It can literally triple your practice. I used to think that this “sales-y” stuff was for “someone else” or for non-therapy-type sites. But, then I realized that when a potential
A Great Headline Can Make or Break Your Therapy Website Read More »
What is Klout? Ever heard of Klout? It’s a website the measures people on their “social clout” – or, how much “status” they have in social media channels. And, Twitter is a huge part of their algorithm. A month ago, I begin focusing on Twitter for CounselingWise, and my Klout score has increased from 12
Are You a Therapist with Klout? Read More »
Who doesn’t want to get more therapy clients? Listen to the entire call, here. Here are some highlights/timemarks so that you know what was discussed and can fast forward to what you’re most interested in: Time Topic 1:00 Discussion about Google’s leaked document on rating websites and how you can used it to rate your
Get More Therapy Clients Call 9/19/2012 Read More »
So you are confused about your Google Places listing for your therapy website. You are not alone. One of the most common complaints we hear from therapists is this: I’ve had a Google places listing for awhile and I think I filled everything out correctly, but I’m not ranking! If you’re in that boat, then
Google Places Listing for Your Therapy Website Read More »