Find terms that are relevant to people that are seeking help – not too broad, not too narrow, and the same words people in your area are using to search online.
To do this, we’ll be using the Google Ads Keyword Planner
. Login to your Google account to access the tool. Click on the “Search for new keywords using a phrase, website or category” option.
From here, we’ll set the location to your city. Under “Targeting”, it will probably say “United States”, which is way too broad. Click on the pencil next to “United States”. In here, we can remove the US option, and choose our specific city, for example Boulder, Colorado.
Once you have your city selected, hit save. Next, we need to enter keywords for the tool to use as a starting point for our search. You may enter “anxiety treatment”, or “depression treatment”, or “anxiety therapy” – any key things that your website talks about or services you offer – and click the “Get ideas” button.
One thing that we’ve noticed is some big differences between different parts of the country. For instance, in the US coastal areas, we’re seeing “couples therapy” as the term that people often use. By comparison, in the Midwest and in the South, people are more likely to type in “marriage counseling.”
This is why it’s so important that you go to the keyword planner and you put in your area first for the location, right down to your specific your city, and then see what the most popular terms are in your area.
If you want to learn more about improving the ranking of your website, be sure to check out our free report: 6 Secrets to Ranking Therapists on Page 1 of Google (& 5 Mistakes to Avoid)