Keywords For Therapy Websites – Get on Page 1 of Google

Have you ever wondered how to do keyword research for therapist websites? Which terms you should try to be ranking for?

Choosing the Best Keywords for Your Therapy Website

Find terms that are relevant to people that are seeking help – not too broad, not too narrow, and the same words people in your area are using to search online.

To do this, we’ll be using the Google Ads Keyword Planner. Login to your Google account to access the tool. Click on the “Search for new keywords using a phrase, website or category” option.

From here, we’ll set the location to your city. Under “Targeting”, it will probably say “United States”, which is way too broad. Click on the pencil next to “United States”. In here, we can remove the US option, and choose our specific city, for example Boulder, Colorado.

Once you have your city selected, hit save. Next, we need to enter keywords for the tool to use as a starting point for our search. You may enter “anxiety treatment”, or “depression treatment”, or “anxiety therapy” – any key things that your website talks about or services you offer – and click the “Get ideas” button.

One thing that we’ve noticed is some big differences between different parts of the country. For instance, in the US coastal areas, we’re seeing “couples therapy” as the term that people often use. By comparison, in the Midwest and in the South, people are more likely to type in “marriage counseling.”

This is why it’s so important that you go to the keyword planner and you put in your area first for the location, right down to your specific your city, and then see what the most popular terms are in your area.

If you want to learn more about improving the ranking of your website, be sure to check out our free report: 6 Secrets to Ranking Therapists on Page 1 of Google (& 5 Mistakes to Avoid).

More Posts

Animal-Assisted Therapy Throughout the US

Animal-Assisted Therapy Throughout the US Alabama Alaska Arizona Arkansas California Colorado Connecticut Delaware Florida Georgia Hawaii Idaho Illinois Indiana Iowa Kansas Kentucky Louisiana Maine Maryland Massachusetts Michigan Minnesota Mississippi Missouri Montana Nebraska Nevada New Hampshire New Mexico New York New Jersey North Carolina North Dakota Ohio Oklahoma Oregon Pennsylvania Rhode Island South Carolina South Dakota

What Private Practices Can Learn From Google’s Leak (And What To Do About It)

In light of Google’s recent leak—which has been interesting to say the least—we’ve learned a lot, particularly how Private Practices can take advantage of what’s been revealed to refine their sites and improve their rankings.  Happy for us, 90% of the leak confirmed what we already do. (Previously we had to base our strategy on experiment

AI in Search: Google’s Latest Update and Its Impact on Private Practices

On May 15, 2024, Google integrated AI into their search results for everybody. What this means is, if you head to Google and search for something like “anxiety,” you may now see an AI overview at the top of the results, which for me just defines the term. We’ve known this integration was coming for

It’s Not Just You: GBP Verification Sucks

Google Business Profile (GBP) verification can be an extremely frustrating process, and it’s likely to become more frustrating, especially since Google is increasingly relying on video verification. And not just for Private Practices. No matter the industry, Google is a pain. Even businesses that have been around for years are being forced to reverify their

Scroll to Top