Mailpoet for Therapists: Pros & Cons

mailpoet-for-therapistsWe have finally made it to the end of our email marketing provider list! First, we looked at AWeber, the service I have used for years. Then, we dove into Constant Contact, MailChimp and iContact.

Last, but certainly not least, on our list is MailPoet (formerly known as Wysija). Mailpoet is a little bit different from the other services because it’s a WordPress plugin, integrated into the backend of your WordPress site. Rather than sending emails and building your list through an outside service, Mailpoet allows you to work within the backend of your website. Mailpoet is one of the plugins we recommend all of our clients use, as we find it very user friendly and a great way to start building your list. Below are the pros and cons of Mailpoet for therapists.


  • Its FREE: Mailpoet is a free (yes, free!) plugin for your WordPress site. With Mailpoet’s free version you can send emails to up to 2000 subscribers and have access to several features. They also offer a premium version, with more features (like in depth analytics, spam checks, and more newsletter themes) for between $99 and $399 per year.

  • WordPress Integration: As I mentioned before, one of the great things about Mailpoet is it’s integrated into the backend of your WordPress site. Simply login to your website and you can access your subscriber list and create newsletters. I was able to create a newsletter in Mailpoet in under 5 minutes. Check it out here.

  • Drag and Drop email creation: The drag and drop feature allows you to drag images, articles, dividers, and more into your email. This is a feature seen in several of the services we’ve talked about, and allows for a simple and professional email creation process.

  • Autoresponder: Mailpoet allows you to set up an autoresponder to send follow up emails when someone signs up for your free report or your newsletter list.

  • Easy Import: If you already have an email list from another service provider, Mailpoet makes it easy to import it. Simply export your old list, and import it into your Mailpoet plugin.

  • Subscribe when commenting: Another neat feature Mailpoet offers is a subscription option when someone comments on a post on your site. If you write a great blog post, someone can comment and join your list all in one click.

  • Email stats: View the number of clicks, opens, and unsubscriptions with Mailpoet’s email statistics.

  • Personalized emails: Address emails using a subscribers first and last name, to have a more personalized feel to your emails/newsletters.

  • Subscription form sidebar: Because Mailpoet is integrated into your site, its easy to add a sidebar for subscriptions. Add images of a free report, custom fields, and personalized text to the subscription sidebar.


  • Small number of email templates: Unlike the other services we have looked at, Mailpoet only offers a limited number of email templates (around 30).

  • Cannot check spam score: Mailpoet’s free version doesn’t allow you to check the spam score on your outgoing emails. Knowing the spam score can help you avoid getting dinged by different email providers, and being hidden in spam folders.

  • Limited email statistics: The free version only allows you to view so much about a subscribers behavior (number of opens, clicks, and unsubscriptions). The premium version, though, does allow you to see detailed statistics for each subscriber, Google Analytics to see a subscribers behavior on your site, and the number of clicks per link).

  • Unreliable email delivery: While Mailpoet is a great plugin, their email delivery isn’t the best. I always recommend signing up for an outside email delivery service (my favorite is ElasticEmail) to ensure successful email delivery. For only $20, you can send 10,000 emails using ElasticEmail. A bargain in my books!


Mailpoet is a free plugin, as I mentioned before, unless you decide to get ElasticEmail for email deliverability. Mailpoet also offers a premium version, with upgraded features, for $99 per year for a single website, $299 per year for four sites, and $399 per year for unlimited sites. The premium version also allows you to send to more than 2000 subscribers, but I still recommend investing in an outside email delivery service.

Now that we have covered all the popular email marketing services, I want to know what services YOU use. What do you like and dislike about it?

To learn more about email marketing for therapists, be sure to check out our email marketing series. I started by looking at why you need to build an email marketing list to grow your practice, then I looked at how you build an email list, and finally I talked about monthly newsletters for your therapy practice.

By: Becky DeGrossa

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