Almost of all of us search for what we need by using search engines like Google. We all know this. If it’s Friday and I want pizza, I go to Google and search “pizza near me”, and Google shows me every pizza parlor near my home address. But why do those particular pizza parlors show
Let me tell you about a therapist I recently spoke with—let’s call her Sarah. Sarah was at her wit’s end after spending thousands of dollars on Google Ads with little to show for it. She had followed the advice of so-called “experts” and was ready to throw in the towel. Sarah’s story isn’t unique. Many
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In light of Google’s recent leak—which has been interesting to say the least—we’ve learned a lot, particularly how Private Practices can take advantage of what’s been revealed to refine their sites and improve their rankings. Happy for us, 90% of the leak confirmed what we already do. (Previously we had to base our strategy on experiment
On May 15, 2024, Google integrated AI into their search results for everybody. What this means is, if you head to Google and search for something like “anxiety,” you may now see an AI overview at the top of the results, which for me just defines the term. We’ve known this integration was coming for
Google Business Profile (GBP) verification can be an extremely frustrating process, and it’s likely to become more frustrating, especially since Google is increasingly relying on video verification. And not just for Private Practices. No matter the industry, Google is a pain. Even businesses that have been around for years are being forced to reverify their
