A recent SEO article made an important point: most AI SEO “strategies” are really just lists of tactics. We’re starting to see that same confusion show up in private practice marketing too, but the way it plays out for therapists looks a little different than it does for large brands. For private practices, the real
How to Evaluate AI SEO Grading Tools (Before You Rearrange Your Website) We’ve been getting more questions lately about AI “website graders” and whether you should be implementing what they recommend. A colleague sends you a link. You run your site through it. You get a score, plus a list of fixes that sound technical
Has another therapist (or other entity) copied your website content? You’re not alone. Every couple of months, we hear from therapists who’ve discovered their carefully crafted website copy—especially their specialty pages—have been found, word-for-word, on another practice’s website. Today, I want to address this unfortunate situation and provide you with clear steps to protect your
We’ve been getting a lot of questions lately about AI and whether therapists should be focusing on “AEO” (Answer Engine Optimization) alongside their regular SEO efforts. With all the buzz around ChatGPT and other AI tools, it’s natural to wonder if this is the next big thing you should be investing in for your practice.
Therapists have told us that their booking link on their Google Business Profile (GBP) has been replaced by a link pointing to a scummy website called OOOt.com. Even after selecting the proper booking link within the GBP dashboard, the false link persists. (Admittedly, it may take up to 48 hours to update, but, there appears
Can Gaby Really Afford Her New Digs In Season 2 Of Shrinking? Pasadena, California, is renowned for its iconic Tournament of Roses, the Rose Bowl, the Jet Propulsion Laboratory and the California Institute of Technology. It’s also the backdrop for the show Shrinking, about a therapist—Jimmy Laird, played by Jason Segel—who violates every rule of
