Have you launched a website that just doesn’t work? Or, are you trying to create a website
and market yourself or your group practice, but feel totally overwhelmed by all the options? Maybe you’ve heard of Therapysites, Whix, Weebly or WordPress, but have no idea about the best way to go.
If you’re actively trying to create a website, have you run into a seemingly endless list of questions? Perhaps you’re wondering what should go on your homepage or about page, how to put the input forms onto a contact page, how to integrate social media into your website, and if you need a blog or if blogging is really just fluff. And, if you’ve been lucky enough to struggle through all of the technical and content questions and get a website up, are you now wondering how to use your website to reach potential clients and get them into your office?
On first glance, creating and launching a website looks easy, right? Or, at least it seems like it should be given that everyone has one these days.
The reality is that building an effective therapy website – one that really reaches the clients you want to attract – can be a lot more complicated than it first appears. Without sufficient marketing and technical experience and training, trying to build a website that really works can quickly turn from something that seems navigable into a technical and marketing nightmare.