A business card probably won’t make or break your therapy practice, but it can play a surprising role in attracting clients.
Think of how many contact details that are forgotten in your phone, and how many webpages you’ve scrolled right past. In the modern world, business cards might seem outdated, but they’re still an excellent way to network, and to attract clients.
In this guide, we’ll cover why therapists need business cards, how to create an attractive design, and what to do with your printed business cards.
Why Do We Need Business Cards?
In the age of social media, business cards seem a little outdated. Who needs a business card when you have Google, or when you can store someone’s contact details on your phone?
But there’s still room for the business card in the modern world. The business card stands out, which is hard to do on Google. The business card acts as a reminder, unlike a contact detail stored in your phone. And a business card is easy to share, allowing you to reach a wider audience.
It’s worth printing out business cards so you can quickly and easily hand out information that catches the eye and jogs the memory.
Make Sure The Information Is Correct
The very first thing you need to do when designing a business card is decide what information will go on the card, and make sure it’s correct. This is crucial. It doesn’t matter how good the design is, if you’ve misspelled the practice name, the (prospective) client won’t trust you.
The most obvious information on the card needs to be your name, credentials, and your role. Don’t forget the name of the practice, either.
Next, you need the contact details. This is the address, website, telephone number, and your email address.
Finally, check, check, and check again. You really don’t want to make any errors here. It will lead to costly reprints, and you might embarrass yourself in front of a potential client.
Create Your Design
When you have the details sorted, it’s time to move on to the design. If your practice has a logo, use this as the basis of the design. If you don’t have a logo, now might be the time to develop one.
Keep the branding consistent across your marketing platforms. Your business card should match your website, which should match your social media. If you can’t keep a consistent brand, you can confuse potential clients. Pay attention to the colors and fonts you choose.
A business card for a therapist should be kept simple. The design should be clear and uncluttered, with the relevant information the most prominent feature. Eye catching is good, overwhelming is bad. If you’re designing the card yourself, make sure to ask for a second opinion before printing.
Think (Slightly) Outside The Box
Think about how you can maximize the use of your business card. Remember, they have two sides. While one side displays your credentials, the other shouldn’t be left blank.
One of the most common uses of a therapist business card is as an appointment reminder. On the reverse of your card, leave spaces to fill out times and dates of a client’s next appointment.
Alternatively, use the reverse of the card to show your work. Add an affirmation or an example of a grounding behavior that can be used by the client when they’re feeling stressed.
While thinking outside the box is good, remember that professionalism is still key. Avoid anything too quirky or unusual that will distract from the overall message of the business card.
Work With A Graphic Designer
If you have the money to do so, it really helps to work with a graphic designer. After all, you trained to be a therapist, not an artist. A graphic designer can help you to create a design that’s eye-catching and unique, while still emphasizing the important details.
This is particularly useful if you’re trying to build a brand as a whole. You can work alongside them to create a logo, website, and business card with a clear visual link.
If you’re just setting out in your career, you might not have the capital to invest in a graphic designer. Instead, there are many online tools that can be used to create attractive business cards on a budget. MOO is an excellent choice for designing and printing, while Canva should appeal to creative types.
Make sure to print with a trusted service on quality paper. You don’t want all that design work to go to waste because of a poor print job. It’s worth paying for high quality cards and inks, so your business card looks fresher for longer.
How To Use Your Business Card
With your business cards printed, you’re ready to start handing them out.
The first thing to do is invest in a card case to carry a small stack around with you. This way you always have cards to hand, and they’re kept neat and tidy.
Now, you can start handing your cards out. Networking events are key here, but they shouldn’t be your sole focus. Distribute cards at doctor’s offices and schools. Hand a small stack to family and friends, and ask them to pass the cards around as well.
Essentially, you want your business cards to spread as far and wide as possible. The more business cards you hand out, the more eyes are on them, and the more clients you can attract.
Business cards might seem like a relic of the past, but they’re an excellent way of attracting new clients. If you can, work with a graphic designer to create a clear and attractive design. Otherwise, keep things simple, and emphasize the key details. Check and recheck the details, and print!
With your therapist business card ready to go, start distributing. The more people see them, the better, so don’t be shy about handing your business card around.