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Have you ever wondered if you should accept blog posts from other people? Is there any reason you should or shouldn’t let someone post an article on your site?
Step 1: Why You?
The first step is to understand why this person would be contacting you in the first place. Why would they want to write for you?
Typically, there are two reasons.
- They want a back link from your site to theirs to improve their ability to rank. If your site has been up for a while, it has a pretty good authority from Google. If they write for you and get a back link from you via that blog post, then that can improve their ability to rank.
- You’re a well-known expert in a certain niche, and being published on your site could really increase somebody else’s credibility. For example, let’s say you’re a national sex therapist and you also teach other sex therapists how to address the facets of sex therapy. If a local sex therapist in Bend, Oregon contacted you and they were interested in writing an article about incompatible desire for your website – having that published on your site would improve their credibility both locally and nationally.
These are the most common reasons why people would want to post on your site. Going forward, you need to consider their “why” when you’re evaluating their request.
Step 2: Do They Fit?
You know their motivation, now should you do it?
It’s a good idea to accept high-quality articles that are written around topics that are relevant to your site. It needs to fit into your site, and then it also needs to be a benefit to your readers.
Ask yourself: Would you write this article yourself? If you have the time and you had the inspiration, would you write this article yourself and put in on your website?
If your answer is yes, then why not accept their post? Somebody else is doing the research and the writing, providing high quality content to your readers, and it’s going to help you to have that article on your site.
Step 3: Where’s the Link?
You really want to check where they’re going to link out to.
Typically, people expect when they’re writing a blog post for another site, they’re going to have a bio section at the bottom of the post. The bio section will have the author’s name and a small biography about them, including a link back to their website.
Take the time to visit their website to ensure that it’s a quality site that you would want to be associated with. You want to make sure that it’s not some, spam-filled ad-cluttered website – that would hurt your reputation if you linked to it. Make sure they’re site is something that would be a value to your readers and enhance your reputation rather than hurt it.
Should You Welcome Guest Posting?
Allowing guest posting is a great way to grow your content on your site. If you have a fairly decent site and people want to guest post for you and be associated with you, then its good way to grow your content.
If you want to allow guest posting on your website, you could even reach out to people and invite them to guest post on your site.
Once you decide to allow guest posting, you’ll want to establish guest posting guidelines to ensure your standards and preferences are met.
For example, we have guest post guidelines on our site – you can take a look at those, and model some for yourself after what we’ve done.
After you create your own guest posting guidelines, you can include them when you reach out to others, inviting them to guest post on your site. We recommend providing a few topic ideas for the post and why you’d like this particular person to write for your site – people love to know why you’ve chosen them to help you.
If you want to learn more about blogging for your therapy website, be sure to check out our free report: The 7 Creative Ways to Get Ideas for Blog Post Topics.
To learn more about the essentials of building a successful therapy site, check out: 7 Essentials of Effective Therapy Sites.