CounselingWise.com Helps Therapy Practices Thrive in Google’s Tough New World of Online Marketing for Therapists
PR NewswirePosted: 08/01/2012 05:48:42 AM MDT
BOULDER, Colo., Aug. 1, 2012 /PRNewswire/ — Everyone has their own vision of hell, but many therapists agree that regardless of the particulars, hell probably involves computers and online marketing. Sweeping changes introduced by Google last spring have turned up the temperature: new requirements for relevant online content mean that many heretofore successful websites will lose their page-one rankings and sink into obscurity. Online marketing for therapists is now all but mandatory.
Enter http://www.CounselingWise.com, a new website launched by therapist and online marketing expert Becky DeGrossa. “A lot of people are panicking about the new Google algorithms,” says DeGrossa, “but actually, these new requirements are great for therapists. Their main strength is communication, and these new ranking requirements are all about communication.”
For therapists who have spent vast amounts of time and energy constructing attractive, welcoming websites and writing effective, compelling copy, only to wait in vain for online traffic, DeGrossa’s optimism may seem premature. They’ve been communicating and they’ve had little or no results. Now Google is going to force them to do even more? When are they supposed to do therapy?
DeGrossa understands the dilemma and hopes her new website will alleviate some of the stress. Offering content, press releases, free coaching through bi-weekly phone calls, and an innate understanding of the profession, http://www.CounselingWise.com is the culmination of DeGrossa’s years of research, experimentation, and ongoing study.
Trained as a counselor, DeGrossa became an Internet marketing expert by working with the website she set up for her own practice, and has experienced the same pitfalls she now helps her clients avoid. She remembers not being able to understand how her website could be so ineffective. “Clients? What clients? It was like having an ad in a paper no one read,” she says.
DeGrossa began digging into the nuts and bolts of Internet marketing, figuring out how the search engines worked and what caused websites to rise to top positions on Google’s search pages. As she became successful, DeGrossa shared her discoveries with others. “As time went on, I realized I was more intrigued by Internet marketing than by counseling, so I let most of my therapy practice go. I now concentrate full-time on Internet marketing for therapists. I know my methods work; I’ve seen it time and again.”
When asked what sets her apart from other marketing professionals, DeGrossa re-emphasizes that she is very familiar with the therapy field. “I’m a therapist, my friends are therapists, and I have a tremendous love and respect for therapy. I am thrilled when I can make a contribution to the field. My contribution now is helping therapists get on the Internet radar, to make their practices visible. So many wonderful therapists are struggling to reach people who need their help. But if people can’t find them, can’t find out about them, they are prevented from working their magic in people’s lives.”
DeGrossa says 80% of the challenge in making a website effective in generating clients is making sure enough people see the site. Also important is helping the therapist populate the site with plenty of information, offered sensitively, gently, and professionally. Therapists have the difficult job of holding up a mirror in which the potential client can see his or her situation. When a visitor to the site exclaims, “That’s me!” they reach for the phone, knowing this therapist understands. A website therefore has to be both sensitive and thorough, conveying to the potential client that the therapist understands and can cope with the problem.
CounselingWise.com offers therapists a blueprint for success. As an introduction to the process, DeGrossa invites therapists to visit her site to obtain a downloadable copy of her free Internet marketing report for therapy practices, Stop the Confusion, A Building Block Approach to Marketing Your Therapy Practice.
“When enough people visit your site, a good number will think to themselves, ‘That therapist already knows me.’ What sets me apart from other Internet marketers is that I understand you don’t achieve that connection with a sales pitch. CounselingWise.com not only makes your practice visible to people looking for a therapist, we also help you present your practice effectively. Once you become visible to the people who need you, the clients start coming and don’t stop,” she said.