How Long Should Your Blog Posts Be?

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How Long Should Your Blog Posts Be?

Have you ever wondered how long your blog posts should be?

What’s the ideal length of a blog post on your private practice website?

The Ideal Length of a Blog Post

Your blog posts should be a minimum of a 600 words per post. Of course, can post more than 600 words, but we recommend sticking to a minimum of 600 words each.

The ‘Why’ Behind The Ideal Blog Post Length

There have been several studies that show the importance of post length and page length on a website.

One in particular was done by a search matrix company, a company that does a search ranking report every year. They found that the sites with more content on each of their pages rank higher in online searches.

In specific, they recommend that you post around 900 to a 1,000 words per section or per page. With your specialty pages, we definitely recommend you aim for that goal of 900 to 1,000 words. For your blog posts, you’re targeting much less competitive terms, which means they don’t need to be as long.

For example, let’s say you offer couples therapy, but you treat anxiety and depression as well. When you feature all 3 of these topics on your website, we suggest that you have a separate blog post category for each topic. In your blog posts, you’ll talk about subtopics with in each of those categories.

For instance, for your depression category, you may blog about, “Do I have to take medication for depression?” For anxiety, you may blog about, “The difference between anxiety and stress.” Lastly, for couples therapy, you may blog about, “How to argue in a healthy way with your partner.”

All of these blog post examples have what we called long tail keywords.

For the couples therapy post, “healthy arguing” could be the keyword. “Depression treatment without meds” could be the keyword on the depression post.

These keywords are not as competitive as “couples therapy” or “depression treatment”, which are the keywords that would appear on your specialty pages. Typically, you can rank pretty high for those long tail keywords if you have a blog post of about 600 words. You don’t need to worry about doing 900 to 1,000 words, but as we’ve mentioned before, more words never hurt.

If you want to learn more about blogging for your therapy website, be sure to check out our free report: The 7 Creative Ways to Get Ideas for Blog Post Topics.

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