Create A Psychology Today Listing For Each Of Your Clinicians

Psychology Today is a great tool for increasing the reach of your practice.

While therapists may not have a lot of respect for Psychology Today, the average potential client is familiar with the site, and so, being listed there provides social proof: that you’re practice is in good standing. 

Think about Psychology Today as a platform for therapists to create trust and credibility for themselves and members of their group practice.

Can Psychology Today Help Grow A Group Therapy Practice?

A presence on Psychology Today is a great way to increase the reach of a group practice. You can create a profile specifically for your group practice.

And, if they choose to, therapists who have individual profiles on Psychology Today can associate their profiles with your group practice profile.

There are a number of benefits to creating a group practice profile on Psychology Today:

  • With each clinician listed under your group practice, your reach immediately expands by however many people are familiar with that clinician.
  • Each clinician listed within your group practice is like a mini-billboard for the group, advertising your practice for anyone who comes across the clinician’s profile while browsing articles.
  • Every clinician’s profile, when optimized, opens another point of entry for potential clients.

Some of your clinicians might prefer to keep their individual profile separate from the group practice. They may already have an established presence or individual practice, or it may be because they only work for a group practice part-time.

It’s worth mentioning that their association with your group practice stands to increase their reach, but this is a conversation you should have with your clinicians on an individual basis.

Why Psychology Today Is A Great Tool For Therapists

Psychology Today is used to spotlight your philosophy, specialties, and the different modalities you use in your practice. Profiles also allow you to customize the information you share, including your location, which makes it a great place to connect with potential clients.

If a reader resonates with your profile (or one of your articles), they have immediate and easy access to your contact info and website. Which brings you a step closer to a phone call and an appointment with a potential client.

What Makes A Good Psychology Today Profile?

Fully optimizing your Psychology Today profile is the best way to start increasing your reach. Here are the high points you want to make sure are polished on your profile, regardless of whether it’s an individual therapist profile or a group practice profile:
  • A detailed description of your qualifications and background and philosophy.
  • List your specialties (i.e. Depression Therapy, Couple’s Therapy, Therapy for Children, etc.).
  • Highlight your experience and mention if you offer therapy in multiple languages.
  • Describe your approach with clients and the services you offer.
  • Populations you work with. 

One of the most important tips we can give you about your Psychology Today profile is to make sure the address listed on your profile is the exact same address listed on your website.

This is of the key points that site crawlers like Google look for to create a correlation between practices, the people who own them, and where else they exist on the internet. So it’s a big deal to make sure the address matches, letter for letter, comma for comma, period for period, and so on.

Psychology Today is not the only directory in town, though it is the biggest. We’ve compiled a list of the Top Therapist directories: some are free, and some require a subscription. We suggest adding yourself to any directories that are relevant to you and your group practice.

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