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Have you ever wondered if the blog post you’re writing on your therapy website is actually readable to the general public? We think you should be.
Why is Blog Readability so Important?
You want your blog posts to be easy to read to keep your potential clients on your website. You don’t want to over-complicate it.
Often, therapists include modalities or lingo that most therapists understand but as a client or a potential client, they might not understand the terms. You want your blog posts to include simple, easy to read content that’s not over complicated.
Also, if your blog post is easy to read and comprehend, it’s more likely to be shared. For example, if you have a blog posts on your website about couples counseling – if someone reads it and finds it very valuable, they’re more likely to share it with people they know.
The last reason why blog readability is so important is because it increases the likelihood that website visitors, aka your potential clients, will build trust with you and call you for a consultation.
Through your easy to read blog posts, you’re providing valuable information that hopefully will end up with building trust with those potential clients and turning them into consultations so you can talk to them in-person.
Our Favorite Readability Testing Tool
Our favorite tool for testing the readability of your blog post is an app called Hemingway.
You can paste all or part of a blog post into the app, and it will highlight hard-to-read sentences, overused adverbs, and more. Simply copy and paste your post into this free app and it’s going to tell you whether or not your content is easy to read.
The Hemingway app will also give your post a readability score. It will tell you the number of paragraphs you have, the number of sentences, the number of words, and the number of characters. These numbers can be great to know, especially if you’re trying to aim for a certain length for your post.