Is your private practice website running a little slow and looking a little basic? Not only will this be off-putting to potential clients, but it will make it hard for you to rank on search engines. You need some plugins!
Plugins are website add-ons, working both behind the scenes and front of house to improve performance and rankings. But there are hundreds of thousands of plugins available. Which ones do you need for your private practice website?
The Best Plugins For Private Practice Websites
Plugins are software add-ons that can be installed on your private practice website to provide a new function. Some plugins work upfront, delivering content to visitors. Other plugins run in the background, helping you build and improve your website.
For a private practice website, these plugins can improve performance for you, the client, and the search engine crawlers.
Yoast SEO
You’re a therapist, not a marketing expert, and the world of SEO is confusing even to those who are in the business. Yoast SEO is a premium plug-in that checks your content compared to SEO standards, to help you understand how it will rank.
Yoast SEO does more than just evaluate your content. It provides suggestions so you can optimize your pages for higher rankings, helping new clients discover your practice.
Monarch
If you want your private practice to reach a wide audience, you need to target several different social media channels. The Monarch plugin allows you to link your private practice pages to a variety of social media sites with attractive icons and convenient sharing buttons.
The Monarch plugin seems relatively simple, but the customizable designs can help you increase engagement while boosting organic traffic.
Bloom
Designed to encourage engagement, the Bloom plugin can help convert visitors to your private practice website into clients.
The Bloom plugin offers a pop-up opt-in form that can be triggered to appear when a visitor completes a certain action.
The customizable pop-ups are attractively designed and offer a simple call to action, encouraging visitors to sign-up for your newsletter. It’s a fantastic way to get casual visitors to learn more about your practice.
Team Showcase
Team Showcase is a particularly handy plugin for shared practices with multiple team members. It allows you to create display boxes showcasing your personnel, including photos, quick descriptions, and links to their individual pages.
With Team Showcase, you can quickly and cleanly display everyone who works at the practice. The styling options are relatively simple, but the basic design of the plugin is solid.
And because everyone has the same template to work from, everyone has the same opportunity to attract clients.
Limit Login Attempts Reloaded
Limit Login Attempts Reloaded is a security-focused plugin, designed to prevent bot attacks from breaching your website.
When opportunistic hackers target your webpage, this plugin can shut them down, track their IP, and prevent them from coming back.
As well as providing your private practice website with much-needed security, Limit Login Attempts Reloaded also improves the performance of your page. By directing hackers away, your website will run faster and smoother.
Super Store Finder
While your private practice website plays a key role in attracting new clients, it also needs to provide help to existing clients. These visitors will want clear and concise information about your practice hours, contact details, and location.
This is where Super Store Finder comes in. The plugin allows you to create a quick visual guide to your private practice location, so clients can find you without any hassle.
WP Rocket
WP Rocket is the most popular caching plugin for WordPress and a quick way to optimize your site load time and performance.
As a caching tool, it stores information from your private practice site for a quicker load the next time someone tries to access a page.
WP Rocket sits in the background of your website and requires minimal intervention to perform. Boosting load times not only improves the customer experience but also improves your search engine ranking.
MonsterInsights
If you’re struggling to get your private practice website to make a mark on search engines, MonsterInsights can help you find, target, and fix the problem.
A powerful analytics tool, MonsterInsights is surprisingly easy to use while delivering high-quality information.
With the results from MonsterInsights, you can discover exactly how your website is working, and where the performance is letting you down.
Plugins To Avoid
It’s tempting to overload your website with plugins, assuming they’ll help you optimize each page and convert visitors to clients. Unfortunately, it isn’t quite that easy.
The plugins below have their benefits, but the bad tends to outweigh the good
Broken Link Checker
Broken Link Checker isn’t a bad plugin, it just takes up a lot of space to do relatively little.
While broken links can damage your overall SEO ranking (and affect the function of your page), Broken Link Checker uses a huge amount of server energy to alert you to the issue.
If you’re having a real problem with broken links, you might find this plugin useful. But most of the time, it’s just going to slow your load time and annoy your visitors.
EWWW Image Optimization
While image optimization is a key tool for website efficiency, EWWW Image Optimization isn’t the best way to go about it.
Big, bulky, and constantly running, it tends to have the opposite effect, slowing down your website and diminishing user experience.
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Final Thoughts
Plugins can boost the function of your website, helping convert visitors to clients and improve your search engine rankings. But don’t go overboard with the plugins!
Choose programs that will enhance your private practice website and offer clear benefits.