Marketing For Therapists

It’s hard to remove your subconscious biases when visiting your own webpage. You know what you want a visitor to do and you see the site through your own eyes. How do you understand the potential client’s experience? A heatmap shows how your site works by converting scroll, click, and mouse movement data into graphs.  […]

While getting traffic to your private practice website is important, what’s more important is getting the right kind of traffic.  You need to target the searches that will draw potential clients to your website, rather than any passing browser. This requires understanding your client and thinking ahead—as well as some SEO know-how! In this guide,

It’s essentially impossible to run a thriving private practice without an internet presence nowadays. The majority of your clients will find you online, so you need to ensure you can be found. Much of your marketing efforts will take place in the digital world. To understand what’s working, and what’s wasting your time, you need

Is your private practice website running a little slow and looking a little basic? Not only will this be off-putting to potential clients, but it will make it hard for you to rank on search engines. You need some plugins! Plugins are website add-ons, working both behind the scenes and front of house to improve

In a busy online marketplace getting traffic to your private practice website must be a primary concern. A huge number of your potential clients will seek therapy solutions online — you need to make sure you’re one of the first options they see. There are two distinct methods for increasing website clicks: paid ads and

Having images on your private practice’s websites helps improve the overall appearance of your website, giving readers an attractive place to pause while reading your Specialty Pages. Images also improve SEO: Google loves sites with images—and tends to rank those sites more highly.  However, it isn’t enough to add a few images and call it

Starting therapy is emotionally complex, and the logistics of finding the right therapist can quickly become overwhelming. If it’s your first time in therapy, this initial hurdle seems like a big one. The right therapist plays an important role in just how effective the treatment is, so it’s a choice to give a lot of

Business management software has become an essential tool for a successful therapy practice. These services take the day-to-day administration out of your hands, allowing you to focus more on the client and less on the paperwork. By automating services and moving client interactions to a central hub, business management software can benefit both therapists and

The billing process for therapists on an insurance panel is often tedious, but the Current Procedural Terminology (CPT) guidelines are intended to make it easier. The CPT billing codes for mental health can seem intimidating at first glance, as there are over 8,000 codes in the entire system. As a psychotherapist, you’re only likely to

Email has really revolutionized how therapists communicate with patients. Instead of waiting on slow responses to letters, or playing endless games of phone tag, you and the client can discuss information on your own time, and keep a steady line of communication. However, while online services have many benefits, they also come with security risks,