Marketing For Therapists

We have worked with countless Private Practice websites (literally, we’ve lost count of how many!), and we tend to see mistakes repeat, one of which is the inclusion of pages that don’t need to exist. The way we determine whether a page needs to exist or not, we look at the following checklist: Is the […]

AI is all the craze, and now search engines like Google are beginning to integrate AI tools into their search results. What does that mean for the future of private practices and their websites? Well, for starters, it means a few questions… Will Google’s AI search results show up ahead of my site? Does Google’s

Many private practices are looking to expand their reach within their states, and sometimes even to other states. Compacts like PSYPACT and Counseling Compact have lifted the red tape which previously would have kept therapists confined to their state of license.  At the same time, teletherapy has become the norm for many private practices. So,

In today’s competitive mental health landscape, it’s essential to stay ahead by implementing effective strategies that connect with potential clients and foster growth—and this is especially true for group practices.  This article will explore key strategies that can elevate your group practice, from showcasing your clinicians’ unique qualities to making sure your Specialty Pages allow for multiple

As your practice continues to grow, it’s crucial to stay in control of your advertising game, whether you’re solo or you’ve expanded into a group practice. So, ask yourself: are your ad groups broken out enough to provide the control you need as your practice grows? In this article, we provide insights to help you

When it comes to your therapy website, capturing the attention of your potential clients is paramount. And a large part of what drives attention is imagery. But imagery can also become a problem if you decide to expand your practice’s Specialties. Imagine this scenario: your practice used to only serve children and has now expanded

Booking consultations (and appointments with clinicians) is a crucial step for potential clients seeking professional help. However, the process can sometimes be confusing and overwhelming, leading to frustration and deterrence. In this article, we explore the importance of simplifying the booking process and discuss strategies to enhance the ease of scheduling appointments—particularly in avoiding common

The keywords you choose for your Specialties are the ultimate determination as to whether or not your site connects with potential clients. But, lately, we’ve been hearing a question about keywords: “Why would I want to use a keyword with such a high search volume?” The thinking goes… if everyone is trying to rank for

Google Business Profile is often the first means by which potential clients interact with your practice. Sometimes, it’s the only way potential clients interact with your practice, and that’s why it’s important to have a fully developed and optimized Google Business Profile (GBP). Part of that optimization is ensuring that your booking link is featured

As a private practice, you want to be associated with trust and authority.  One method Google uses for establishing trust is backlinks. Good backlinks tell Google that your private practice is a website that can be trusted, which therefore increases your rankings. Bad backlinks do the opposite. They hurt your website’s ability to rank, because