Marketing For Therapists

Building a sense of trust and credibility with your website visitors (and potential clients) is an often overlooked aspect of your website. How do you show your website visitors that you are a trustworthy, credible therapist? Aside from creating a sense of trust with your 7-point marketing messages on your individual specialty pages, you can […]

Many of you have been asking us how you can track your rankings in Google. I’ve known of a number of free tools, but typically you have to enter one keyword at a time, and then the tool only shows you the search results at that one time. They don’t let you track rankings over

Choosing a photo for your ‘About Page’ can be a big decision. Unless a potential client has met you in the past, it will most likely be the first time they see an image of you, after all. We have received many questions about how to choose the best photo for your About page. Because we

If you’re in the market for a new website, make sure you protect yourself from bad website companies. Two Categories of ‘Bad’ Website Companies: 1. Scammers The first category of bad website companies is the scammers. These companies are comprised of those not-good-business people – those who give off bad juju, and end up taking

Getting a potential client to visit your website is a task in and of itself. But what happens when someone actually does come to your website? Then what? Are you giving your site visitor instructions on what to do next? Do you have an effective call to action? Your ‘Call to Action’ The most common

Google recently released a major update to the local search algorithm. Referred to as the Google Pigeon update by industry leaders, this new update is aimed to provide more useful, accurate and relevant local search results. While there are still quite a few ‘unknowns’ and questions coming out of this recent update, we wanted to

This is a replay of the webinar held on July 23, 2014. During the webinar, I discuss: Why Adwords is the fastest way to get on page 1 — and why it can be dangerous! What you must have in place before you do this. The difference between Adwords and Adwords Express. How to protect

Before you start building a new website, or update your current website, you want to make sure its not going to be a waste of your time and money. We put together a list of must-haves for your website. So, before you start building a website, make sure you include the following. 1. Must have

When Carol, a licensed couples therapist, started creating her website, she wondered whether she needed a counseling logo to make her website look professional. Many large websites she had looked at in the past seemed to have a logo, so shouldn’t she have one too? You, too, may be wondering, “Do I really need to

Choosing therapy or counseling photos for your private practice website can be a difficult and stressful endeavor. We get questions all the time about therapy images: What kind of pictures should I use on my website? Where do I buy images for my website? Do I need a photo on each specialty page? Should I