Building a sense of trust and credibility with your website visitors (and potential clients) is an often overlooked aspect of your website. How do you show your website visitors that you are a trustworthy, credible therapist?
Aside from creating a sense of trust with your 7-point marketing messages on your individual specialty pages, you can also build trust by adding two simple things to your site: credibility logos and testimonials. Below, we show you examples of credibility logos, the types of testimonials that actually work, and more.
1. Credibility Logos
Credibility logos are logos for various associations, organizations, certifications, and other related groups that therapists are affiliated with. Adding these logos to your website is a great way to show how your affiliations make you a credible therapist to website visitors.
Credibility logos include things like:
- Certifications you received.
- Associations/Organizations you are affiliated with.
- Therapy-related memberships.
- Any well known websites, magazines, newspapers, etc., that you were featured in.
- “Verified by Psychology Today”
- “Verified Credentials” by GoodTherapy.org
Just a few examples of the many credibility logos include:
The second way to build trust with your website visitors is through testimonials. Because you cannot ask clients for reviews, we recommend asking professional colleagues to write testimonials.
The most powerful type of testimonial is a “reverse testimonial.” A reverse testimonial is one that begins with a reviewer’s negative point of view, then shifts to a positive point of view.
For example, a regular testimonial would read something like this: “Suzy is a great therapist. I would recommend her.”
Now, compare that to this reverse testimonial: “I had a couple with severe issues and I referred them to Suzy. I really didn’t know if she could help them, but Suzy really did! I feel really comfortable referring people to her.”
Comparing the two, you can see that the negative testimonial is substantially more powerful than the regular testimonial. Shifting from a negative point of view to a positive one shows that you are a credible, good therapist. To see a real life example of a reverse testimonial, visit The Couples Doc’s website.
Do you have credibility logos and/or testimonials on you site?