Marketing For Therapists

Professional counselors in the state of Oklahoma need to renew their licenses annually. Make sure to mark your calendars after you’re issued a license. Adhering to deadlines is extremely important to avoid penalties. If you are newly licensed, your license is good for two years. After this initial licensing period, you need to renew annually. […]

Professional counselors in the state of New Jersey need to renew their licenses every two years by November 30th. Put your renewal date on your calendar so you remember You will receive a letter in the mail from the Professional Counselor Examiners Committee about 60 days before the renewal date. This letter tells you everything

If you’re a professional counselor in the state of Virginia and you need to renew your license, then the first thing you need to understand is that it’s all about deadlines. Mark your calendar! You’ll need to renew your license after your first year as a licensed professional counselor (LPC). (But if you’re just wrapping

Our Offerings Rave Reviews Contact How To Develop A Private Practice Business Plan Last week, Howard Baumgarten of Smart Practice Central joined me to share his expertise with the CounselingWise community. In the webinar, he talked about the importance of having a private practice business plan for counseling, as well as what goes into creating

We get asked questions from therapists about their websites and how they ought to be marketing all the time. One of those questions, lately, has been whether or not it’s worth trying to rank for terms like, “therapist near me.” Recently, a dentist office in El Paso, Texas renamed itself “Dentist Near Me.” Did it

One day you log into your email and see a message along the lines of, “Hey there, we would love to write a guest post for you. It’s free content!” Free? Free sounds great, doesn’t it? Guest post requests are one of the many consequences of owning a website. All of a sudden you and

Sometimes dealing with Google is like trying to reverse the tide. It’s not possible. This can feel particularly true when trying to verify a Google My Business (GMB) listing. Many therapists and private practices have struggled to get Google to accept their listing. Why can it be so difficult? The reasons are innumerable and mysterious,

Many therapists I’ve spoken with worry about picking a niche for their private practice. They’re afraid that by specializing they’ll scare away some of their potential clients. But, when therapists niche properly they stand out from the crowd and connect with the potential clients who they can help best. So that, choosing a niche is

Have no doubt, Google is a monopoly. No matter how hard they try therapists and counselors and private practices can’t escape Google if they want to attract potential clients online. But this reality has disheartened many therapists. Google’s original motto was “Don’t be evil,” but since the pandemic many private practices have come to believe

In May, 2021 Google added new ranking signals to their search engine. They’re called Core Web Vitals, what Google has ambiguously defined as “Page experience ranking signals”. The update is was about user interaction with an emphasis on speed. Passing Google’s Core Web Vitals gives sites a healthy ranking boost on Google. Needless to say