Marketing For Therapists

If you’re a professional counselor in the state of Virginia and you need to renew your license, then the first thing you need to understand is that it’s all about deadlines. Mark your calendar! You’ll need to renew your license after your first year as a licensed professional counselor (LPC). (But if you’re just wrapping […]

Our Offerings Rave Reviews Contact How To Develop A Private Practice Business Plan Last week, Howard Baumgarten of Smart Practice Central joined me to share his expertise with the CounselingWise community. In the webinar, he talked about the importance of having a private practice business plan for counseling, as well as what goes into creating

We get asked questions from therapists about their websites and how they ought to be marketing all the time. One of those questions, lately, has been whether or not it’s worth trying to rank for terms like, “therapist near me.” Recently, a dentist office in El Paso, Texas renamed itself “Dentist Near Me.” Did it

One day you log into your email and see a message along the lines of, “Hey there, we would love to write a guest post for you. It’s free content!” Free? Free sounds great, doesn’t it? Guest post requests are one of the many consequences of owning a website. All of a sudden you and

Sometimes dealing with Google is like trying to reverse the tide. It’s not possible. This can feel particularly true when trying to verify a Google My Business (GMB) listing. Many therapists and private practices have struggled to get Google to accept their listing. Why can it be so difficult? The reasons are innumerable and mysterious,

Many therapists I’ve spoken with worry about picking a niche for their private practice. They’re afraid that by specializing they’ll scare away some of their potential clients. But, when therapists niche properly they stand out from the crowd and connect with the potential clients who they can help best. So that, choosing a niche is

Have no doubt, Google is a monopoly. No matter how hard they try therapists and counselors and private practices can’t escape Google if they want to attract potential clients online. But this reality has disheartened many therapists. Google’s original motto was “Don’t be evil,” but since the pandemic many private practices have come to believe

In May, 2021 Google added new ranking signals to their search engine. They’re called Core Web Vitals, what Google has ambiguously defined as “Page experience ranking signals”. The update is was about user interaction with an emphasis on speed. Passing Google’s Core Web Vitals gives sites a healthy ranking boost on Google. Needless to say

Between December 3rd and the 18th Google rolled out its 2020 Core Algorithm Update. It’s part of the regular tuning Google does to their algorithm to improve search. This last one was a big one. It shook a number of industry players from their coveted spots on the rankings. Amazon and Psychology Today slipped off

Nobody wants to see their work stolen but on the internet it’s easy to be a thief. Some of our clients have discovered that a website called FindHealthClinics is taking their content to make a quick buck. Our clients are understandably upset. They’ve worked hard to implement a digital presence that helps them connect with