Google Ads
We put therapists, psychologists, and coaches on Page 1 of Google with Google Ads.
Offering a Basic & Silver Package
Perfect Geographic Targeting
Incorporating Ad Extensions
Search & Display Network Settings
Bid Strategy Optimization
Time of Day Settings
Showing on Mobile Devices
We typically recommend a budget of $300 to $500 a month per specialty.
We are experts at putting therapists, psychologists and coaches on Page 1 of Google via Google Ads and we can do it for you, too! After you pay for the campaign to be built, you only pay for the actual click throughs, so you really have nothing to lose. For most of our clients, the return on investment is very good. That is why so many therapists are choosing this strategy to connect with potential clients.
CounselingWise Has More Therapist Websites on Page #1 of Google Than Any Other Company.
Our Google Ads Packages
Frequently Asked Questions
How do you handle Google Ads?
The way we work is to create a campaign for you and fine-tune that campaign for a period of 3 months (sending you personalized campaign updates at 6 weeks and 3 months), all for 1 fixed price.
Our Basic campaign is $1,475. That is for 1 adgroup / specialty. Our Silver campaign (up to 4 specialties) is $1,875.
In addition to building the campaign, we add conversion tracking so that we can see what is working and what isn't.
On top of the cost for creating and fine-tuning, you will pay Google, directly, for your clicks. We'll help you set a monthly budget with them and they'll make sure you don't exceed that monthly budget by stopping the display of your ads when you hit your budget. We usually recommend $400-$500 a month as a starting point, though if you are in NYC or LA or another huge city, we'll recommend a higher budget.
Results will vary depending on the location and keywords being targeted, but most clients start getting client calls within the first couple of weeks. No matter what, we continue to fine tune the campaign with the goal of optimal performance at the 3-month mark.
You can pause your campaign at any time (i.e. if you're full). We'll show you how. You can also increase or decrease your budget at any time. We'll show you how.
What is your monthly management service (optional) and how much does it cost?
As the size of your budget increases, and the complexity of your campaign increases (multiple locations/multiple campaigns/higher number of ad groups) we recommend that you have us manage your campaign monthly. This enables us to keep a closer eye on your account activity each month so that we can ensure that we are getting the best performance we can and not wasting your money on irrelevant clicks.
The cost for managing your campaign on a monthly basis will depend on the complexity of your campaign and how much traffic is going through it each month. Let us know if you are interested in this service and we’ll quote you a price. We require signing up for a minimum of 3 months when starting on monthly management with us.
The cost to do this work across your campaigns will be billed monthly. This work will include the following:
- Tracking conversion across your campaigns to better understand performance for each ad. Informing us what needs improvement and what is providing a stronger ROI.
- Fine-tuning / adjustments based on the data.
- Communication and questions regarding any alterations that need to be made on what we're marketing, the budget for each campaign, location targeting adjustments, etc.
- A monthly report showing not only the adjustments that we’ve made to the account, but also monthly stats, including clicks and conversions (those that can be tracked, of course).
Note that this fee does not include adding new Campaign, Ad Groups, or locations, or changing the structure of what has been built (i.e. adding new campaigns to control budget for specialties or locations). It’s all about optimizing what is there rather than adding to it.
* Custom-written and professional responsive search ads
* Dozens of keyword concatenations
* Robust, customized negative keyword list (1,000+)
*Conversion tracking installed to track calls from your ads, calls from your site, contact form fills and scheduled appointments (assuming your scheduling software makes tracking possible)
* Personalized document with graphics detailing exactly what has been done
* 3 months of monitoring campaign performance
* Personalized campaign updates and fine tuning at 6 weeks and 3 months
Who Is The Basic Ads Package For?
* Someone just starting out, or a small budget. (We recommend a starting campaign budget of at least ~$10/day or $300/month per location for this package.)
* Smaller towns or areas with little competition on AdWords.
* A therapist with one primary specialty area.
* Custom-written and professional responsive search ads unique to each Ad Group
* Dozens of keyword concatenations per each Ad Group
* Robust, customized negative keyword list (1,000+)
* Robust, customized negative keyword list (1,000+)
* Ad Group negatives for perfect funneling (keyword search for “anxiety therapist” land on Anxiety ads; keyword search for “couples therapist” land on Couples Counseling ads)
* Personalized document with graphics detailing exactly what has been done
* 3 months of monitoring campaign performance
* Personalized campaign updates and fine tuning at 6 weeks and 3 months
Who Is The Silver Ads Package For?
* Practitioners with multiple niches (couples, kids, EMDR, LGBT, etc.)
* Therapists in more competitive areas. (We recommend a budget of $400 to $500 a month per specialty for this package.)
Basic Ads Package
One Specialty
$1475
Silver Ads Package
Up To Four Specialties
$1875
Optional Additional Services
Monthly Management Service – cost varies
Schedule a call to talk with us about conversion tracking and monthly management if you’re interested.
