Marketing For Therapists

When it comes to your therapy website, capturing the attention of your potential clients is paramount. And a large part of what drives attention is imagery. But imagery can also become a problem if you decide to expand your practice’s Specialties. Imagine this scenario: your practice used to only serve children and has now expanded […]

Booking consultations (and appointments with clinicians) is a crucial step for potential clients seeking professional help. However, the process can sometimes be confusing and overwhelming, leading to frustration and deterrence. In this article, we explore the importance of simplifying the booking process and discuss strategies to enhance the ease of scheduling appointments—particularly in avoiding common

The keywords you choose for your Specialties are the ultimate determination as to whether or not your site connects with potential clients. But, lately, we’ve been hearing a question about keywords: “Why would I want to use a keyword with such a high search volume?” The thinking goes… if everyone is trying to rank for

Google Business Profile is often the first means by which potential clients interact with your practice. Sometimes, it’s the only way potential clients interact with your practice, and that’s why it’s important to have a fully developed and optimized Google Business Profile (GBP). Part of that optimization is ensuring that your booking link is featured

As a private practice, you want to be associated with trust and authority.  One method Google uses for establishing trust is backlinks. Good backlinks tell Google that your private practice is a website that can be trusted, which therefore increases your rankings. Bad backlinks do the opposite. They hurt your website’s ability to rank, because

Ranking high on Google hels bring traffic to your website and clients to your practice. But sometimes the problem isn’t getting ranked highly but getting ranked at all.  Google crawlers search the web to find pages to index. If you aren’t indexed, your web page (and therefore your practice) will be  almost impossible to find. 

When a potential client visits your website, they’re there for one of two reasons. Either they want to learn about what you do, or they’re ready to make an appointment.  So why would they click away from your homepage?  Poor website design, a lack of direction, and slow load times can all cause potential clients

It’s hard to remove your subconscious biases when visiting your own webpage. You know what you want a visitor to do and you see the site through your own eyes. How do you understand the potential client’s experience? A heatmap shows how your site works by converting scroll, click, and mouse movement data into graphs. 

While getting traffic to your private practice website is important, what’s more important is getting the right kind of traffic.  You need to target the searches that will draw potential clients to your website, rather than any passing browser. This requires understanding your client and thinking ahead—as well as some SEO know-how! In this guide,

It’s essentially impossible to run a thriving private practice without an internet presence nowadays. The majority of your clients will find you online, so you need to ensure you can be found. Much of your marketing efforts will take place in the digital world. To understand what’s working, and what’s wasting your time, you need