Marketing For Therapists

In light of Google’s recent leak—which has been interesting to say the least—we’ve learned a lot, particularly how Private Practices can take advantage of what’s been revealed to refine their sites and improve their rankings.  Happy for us, 90% of the leak confirmed what we already do. (Previously we had to base our strategy on experiment […]

On May 15, 2024, Google integrated AI into their search results for everybody. What this means is, if you head to Google and search for something like “anxiety,” you may now see an AI overview at the top of the results, which for me just defines the term. We’ve known this integration was coming for

Google Business Profile (GBP) verification can be an extremely frustrating process, and it’s likely to become more frustrating, especially since Google is increasingly relying on video verification. And not just for Private Practices. No matter the industry, Google is a pain. Even businesses that have been around for years are being forced to reverify their

Over the Summer of 2023, Google Analytics updated to its latest version, called Google Analytics 4 (or UA4). Not only has the rollout changed the layout of Google Analytics but it’s also changed the way Google Analytics collects data. You may have noticed changes to your own Google Analytics data for your Private Practice website. 

You’ve heard of therapist directories. Maybe you even discussed the effectiveness of getting listings and which ones to use and avoid with your professional colleagues. So, is investing your time in therapist directories like Psychology Today or Good Therapy worthwhile?

As part of a ranking strategy Private Practice owners should utilize blog posts for their website. Why? Because blogs are a necessary component of a smart SEO strategy if practices are going to connect with their potential clients through Google. Blogs are one of the most proactive means by which Private Practices can increase their

Sometime during 2024, Counseling Compact will enable therapists to work with potential clients outside of their licensed state, so long as their state has joined the Compact. One of the main motivators for the compact is so that if a therapist is working with a client, and they have an established relationship, and that client

We have worked with countless Private Practice websites (literally, we’ve lost count of how many!), and we tend to see mistakes repeat, one of which is the inclusion of pages that don’t need to exist. The way we determine whether a page needs to exist or not, we look at the following checklist: Is the

AI is all the craze, and now search engines like Google are beginning to integrate AI tools into their search results. What does that mean for the future of private practices and their websites? Well, for starters, it means a few questions… Will Google’s AI search results show up ahead of my site? Does Google’s

Many private practices are looking to expand their reach within their states, and sometimes even to other states. Compacts like PSYPACT and Counseling Compact have lifted the red tape which previously would have kept therapists confined to their state of license.  At the same time, teletherapy has become the norm for many private practices. So,