Free Marketing Tools & Resources for Therapists

Finding new marketing tools that make your life easier is the best — especially considering the amount of time you spend each day with your clients.

That’s why we put together a list of 15 marketing tools, organized by category, to assist in your day-to-day marketing. Each tool on our list is easy to use, free (gotta love that!), and created to make your life easier. What’s not to love?

Organization and Focus Tools

Keeping your marketing ideas organized and keep focused with the following productivity tools.

1. Pocket

We all know how it goes: we are scroll through social media, see an article we want to read, but can only skim it because we have to be somewhere in 5 minutes.

With Pocket, you can save any article, video, (or anything, really) for future enjoyment. The in-browser app allows you to organize your saved articles by category (called “tags”) for easy navigation and can be accessed later on your desktop or mobile device.
We could all use a productivity boost every once in a while, especially when it comes to getting our marketing-related tasks done. With the desktop and mobile app, [email protected], you can listen to music that is scientifically optimized to boost concentration and focus.

During their free 30 day trial, you can personalize the type of music to match your cognitive type and mood, and track your productivity to determine which type of music and energy level settings keep you the most focused.

3. WorkFlowy

When it comes to jotting down marketing ideas, it’s easy to get overwhelmed and not know where to start. You may scribble your ideas down on random scraps of paper, in your iPhone notes, or even on a designated document on your computer. But when it comes to actually working with the ideas, having them scattered all over the place makes it tough to know where to start.

Workflowy is a tool that captures everything, in one place. A lot of people spin out because they have so many ideas, and they are worried about forgetting something. I have an “ideas” area in my Workflowy where I can throw things that pop into my head. Then, I can pick from the area what is the top priority, and I don’t lose anything (even the random thoughts I have in the shower) because it is all there.”

Worklowy also works really well on your mobile device, so you organize your personal life — like your grocery list, errands, etc — all in one place.

Idea Generators

Get those creative juices flowing with the following ideation tools.

4. Tweak Your Biz Title Generator

If you are consistently churning out blog posts, then chances are you have hit ‘creative title block’ on more than one occasion (we know we have!). Tweak Your Biz Title Generator helps get you out of your title funk.

Enter the topic of your blog post, and BOOM, several title ideas are created. The tool even segments the title ideas into different categories, like lists, best, how to, questions, and even allows you to download all the titles into a PDF.

5. BuzzSumo

With BuzzSumo, you can see what the best “performing” content (basically the content that is shared the most), based on topic, URL, or author.

With the free version, you can gather quite a bit of information on what people want to read and share. This is another great place to find ideas for blog posts, and to see what your competitors are writing about!

6. Google AutoComplete

This is one tool that we think is underutilized by many, mainly because it is so easy to use. Google AutoComplete is just that — as you type into the Google search box, you can see search predictions that are similar to the search term you are typing.

This allows you to see what popular searches occur that are related to the topic you are searching for. This is a great way to get the creative juices flowing for blog post topics!

7. Hubspot’s Blog Topic Generator

You know you need to write a blog post, but sometimes it’s hard to come up with ideas for topics. You sit at your desk staring at the blank screen or blank page waiting for inspiration to strike, but it just never seems to come.

That’s where Hubspot’s Blog Topic Generator comes in! You simply input three different nouns into the tool, and the Topic Generator gives you five different topic ideas. Not all of the generated suggestions will be perfect, or even usable, but you can adjust them slightly to make them work for you.

Social Media Tools

These tools make posting to social media easy, yet professional.

8. Hootsuite

If you’re using social media, or have attempted to use social media in the past to market your practice, then you’ve likely felt overwhelmed with posting to several different channels, all while figuring out what the heck to post.

Hootsuite allows you to manage all of your social media channels in one place! That means no jumping around from Facebook to Twiiter, then back to Facebook again. With Hootsuite, you can schedule posts for all your social media channels. The good news? You only need to remember one login!

9. Canva

I’m sure you’ve heard it before, images are everything, especially if you want your content to get shared on social media. But how do you create professional images if you aren’t a PhotoShop Pro?

Use Canva! It’s a browser-based tool that brings sophisticated design abilities to everyone, and it’s easy to use. Canva provides pre-sized social media templates, designer templates to give you inspiration and a jumping-off point, icons, shapes, and many free images.

You can also buy stock images for just $1 each right on the site. One click allows you to fill your templates, and then you can drag and drop items to make them even better. Canva allows you to save and download your images and makes it easy to duplicate the templates you have created to make sure your branding stays consistent.

Reading & Writing Tools

These tools make posting to social media easy, yet professional.

10. After the Deadline

If you’re anything like us, then you’re constantly checking your spelling and grammar when typing anything from an email, to social media post, to an email online. Because of this, we love a little tool called After the Deadline.

This Google Chrome extension (basically an app for your browser) checks spelling, grammar, and style on any page you visit. That means no more spelling errors in your Facebook posts, or grammar mistakes in your blog posts!

11. The Readability Test Tool

Ever wonder if your content is clear and concise to everyone, besides yourself? Test how “readable” your content is with The Readability Test Tool.

Enter a chunk of text or your page URL into the tool, and you will get detailed information on the content’s clarity, grade level, reading ease, and more.

12. Hemingway

We all strive to create simple, concise content. An app called Hemingway can help you do just that. Paste part, or all, of a blog post into the app and it will highlight hard-to-read sentences, overused adverbs, and more.

13. FocusWriter

Forget getting distracted from completing the blog post that should have been posted two days earlier, with FocusWriter. This tool creates a distraction-free writing environment to ensure you can get your writing done quicker.

Website Analysis Tools

14. GTmetrix

Studies have shown that if your website hasn’t loaded within 4 seconds, site visitors will leave. Since you definitely don’t want people to leave your site, you can test the speed and performance with GTmetrix.

Enter your URL, and the tool will grade your website’s performance and provide you with actionable recommendations to fix any issues.

15. SERP Fox

Curious to know what position your website is ranking on Google for specific keywords, without manually searching and counting? Serpox allows you to track where you are ranking and monitor any changes.

With the free version, you can track up to 10 keywords, see your ranking changes on a daily, weekly, or monthly basis, and get notifications sent to your inbox.

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