How a Fully Remote Therapist Filled her Caseload with Private Pay Clients While Living Abroad
Services: Specialty Page Consultation & Copywriting, Blogging, Scorecard Analysis
Britta White Counseling & CounselingWise
The Client
Britta is a licensed clinical social worker serving clients in Florida and Maine. She provides therapy for adults dealing with anxiety, infertility, low self-esteem, and pregnancy or infant loss. Her approach is compassionate, direct, and focused on helping clients find clarity and resilience.
Objectives
After taking a non-linear route to licensure and founding her own private practice, Britta recognized the importance of having a strong website that ranked well within Google search results. This would be crucial for bringing on clients in the states where she is licensed, all while living abroad.
“I’ve increased my revenue every year. I wanted to make $100k, I’ve hit that. I wanted to increase my rates, I’ve done that. I wanted to drop insurance clients and pick up more private pay clients, I’ve done that”.
Solution
CounselingWise helped Britta strike the perfect balance between focusing on niches that aligned with her ideal client while showcasing her specialties in a way that drives significant website traffic and attracts highly qualified leads.
CounselingWise carefully crafted Specialty Pages and optimized them for SEO, empowering Britta to effectively highlight her niche. This strategy not only boosts her website traffic but also attracts highly qualified site visitors who match the profile of what she would define as her “ideal client”. Britta also tapped CounselingWise to take on regular blogging so that her site would showcase consistently fresh and highly relevant content, serving to engage site visitors and fuel her website’s search rankings.
“I know for a fact the reason I was so successful from the very beginning is because I started in a certain way, and CounselingWise laid the foundation for my website”
Benefits
01
Uptick in Bookings Directly from Website
While Britta does get referrals from Psych Today, she receives more “qualified leads” from people who land directly on her website from organic search, noting they are more likely to book and are “ready to jump in”.
02
Increased Site Visibility
Britta noted the “vital role” CounselingWise’s blogging efforts play in creating unique website content, leading to sustained search rankings.
03
Strategic, Relational Partnership
Britta highlights “The reason I’m committed to CounselingWise, even though I know the prices are higher, is that I know when I email it will be responded to. There is always someone there for me if I have a question. Every time I pay for a service I don’t just get what I pay for, I get something more.