From Dry Spell to Growth:
How One Practice Went from Facing a Sudden Drop to Seeing a Boost in Inquiries and Bookings in Just Weeks
Services: Scorecard Analysis, Client Calls Forever Course, & Private Practice Builders Monthly Membership
Brent Peak of North Valley & CounselingWise
“Best thing I’ve ever done for my website and for my business”
Objectives
For the last five years Brent Peak has practiced in Phoenix, AZ as a solo-practitioner. After establishing a diverse array of referral channels, Brent quickly grew his practice to six-figures within a few months of launching. But in 2024 Brent felt like “the bottom fell out” and noticed a significant drop in new client inquiries. He recognized that while his site’s traffic remained stable, the number of people reaching out significantly declined. Brent engaged CounselingWise to conduct a Scorecard Analysis, a multidimensional audit of key performance indicators specific to therapy websites, to find out exactly why his site wasn’t generating the same volume of new bookings.
Solution
Brent had heard positive feedback from other therapists with full caseloads who had worked with CounselingWise, so he expected helpful insights. However, he was “blown away” by the level of detail and personalization in the information he received. The recommendations were not only clear but also came with straightforward instructions for improving his website’s copywriting, format, and SEO. Along with a comprehensive written analysis, Brent received a custom 90-minute video that provided specific guidance and real-life examples, illustrating how key strategies and site enhancements could elevate his practice and attract more inquiries from self-pay clients.
“It’s working! Last week I finished updating my website based on the steps from the Client Calls Forever course and the recommendations from my Scorecard. After ZERO client calls in almost three months, I finally had 4 people reach out to me in the last few days”.
Thanks to the practical nature of the recommendations, Brent was able to implement most of the changes on his own. He also benefited from a follow-up meeting with a CounselingWise team member, a key feature of the Scorecard Analysis process. The experience sparked Brent’s interest in further education, leading him to take the Client Calls Forever MasterClass and join CounselingWise’s Private Practice Builders monthly membership — a community focused on mastering online marketing strategies for private therapy practices. Within just a few weeks of applying the personalized recommendations, Brent was thrilled to see his “dry spell” come to an end.