Specialty Page – Questionnaire "*" indicates required fields To receive a link for returning to a partially filled-out form, please click "SAVE & CONTINUE" at the bottom of the page, enter your email, and click "send link." Practice Name*Your Email* Each marketing message is specific to ONE issue/topic or population you work with.Page Topic*Select a topicADHDAngerAnxietyAutismCareerChildrenChristian CounselingCodependencyCouples/MarriageDepressionDiscernment CounselingDivorceEating DisordersFamilyGrief/LossInfertility/FertilityInfidelity/AffairInsomniaLGBTQLife TransitionsMedication ManagementMen's IssuesOCDParentingPostpartumPremarital CounselingRelationshipsSex/Sexual IssuesSpiritual CounselingStressSubstance Abuse/AddictionTeensTraumaWomen's IssuesYoung AdultsOTHER...If you selected other, please provide a description of the page topic.* Please answer the questions in this form in your own words as much as possible—instead of simply copy/pasting information from elsewhere—because we want to know what you find important to be included in the content so we can create a unique page for each topic/specialty. Clear and specific answers are best -- not necessarily long ones. IMPORTANT NOTES: Please do not just provide links to sites. It's not our writers' responsibility to pick out information for you to use in the content. We need your expert input and direction. The person who will do the interview with the writer (after one has been assigned) should also be the person filling out this questionnaire. Identifying the Client Your answer to this question will help us to better understand for whom this marketing message will be written.1. Describe the audience you would like to reach related to this specialty.*(Think about: relationship status, career, living situation, education level, gender, age range, biggest issue, etc.) Identifying the Pain/Problem The following questions help define the challenges your ideal client(s) are facing so they can see that you understand their situation and what they are going through.2. What are the signs and symptoms your client(s) are experiencing (emotional, physical, social, relational)?*(Please list all you can think of.)3. How do these symptoms affect your client(s) from day to day?*(Paint a picture of their daily life.) Normalizing the Issue/Need The questions in this section explore why your potential client's issues are common (or uncommon). This is your opportunity to “normalize” the experience and make it less intimidating to seek help.4. Please give specific examples of situations/conditions in our culture/society that may contribute to the issues your client is experiencing (the “why” or “cause” of the issue - or the factors that influence it).*5. Why do people struggle to overcome this issue on their own (personal, cultural, social, or technological factors; trying to treat a symptom rather than the core issue)?*(OPTIONAL SUPPLEMENTARY INFORMATION: How common is this issue? You can provide statistics or speak more generally. When you cite statistics, please provide a source link for each.) Offering Solutions, Hope, and How/Why You Can Help The answers to these questions allow you to go into more detail on your specific approach/methodologies, skills you teach, how sessions work, and what clients can take away from therapy. Imagine the client is standing outside the practice door -- this section is the invitation/selling point.6. What types of things do you explore with clients during ongoing sessions? How do you determine long-term goals?*(For instance, do you identify the core of the issue? Do you help clients understand symptoms and how it currently affects their life?)7. Please describe any tangible skills or strategies the client can take away from sessions. (If applicable: What specific modalities do you use in session?*)*(Think about: Do you teach them mindfulness skills, solution-focused skills, grounding, deep breathing, etc.? How do you apply the modalities you use?) *Note: Names of modalities can provide keywords that can be added to the page content to draw people who are looking for therapists using specific treatment methods.8. What would you say to a potential client to provide them with hope about this issue? With help and support, what is possible?*(Think about: What do they desire most? List all that you can think of.) Addressing Questions and Concerns At this point, many potential clients aren’t quite ready to commit to therapy yet. This section allows you to list the 3 MOST COMMON concerns/fear-based FAQs clients may have that keep them from seeking therapy/support for their issues. By addressing these concerns, you can build rapport and increase the chances they will stay on your site, and improve the quality of consultation calls/first sessions. (Note: These should be questions/concerns related to this particular issue/specialty. If we are writing multiple pages for you, please avoid copy/pasting the same answers for each specialty page because duplicating content will harm the ranking of your pages.)9. What are the three most common concerns/fear-based FAQs clients may have about seeking therapy/support for this issue? If you already know which 3 questions/concerns you would like to address, please just enter them. If you're not sure about what you would like to address, you can look through our suggestions listed in the dropdown to get ideas or pick one of those choices.Question/concern #1:*(Provide your unique question/concern or pick from the dropdown list.)PROVIDE your unique question/concernThey are concerned about the cost of therapyThey have a full schedule and don’t feel like they have enough time to consistently attend sessionsThey are worried that others will judge them for seeing a therapistThey are skeptical about the effectiveness of therapy (in general, or online therapy/telehealth in specific)They are concerned that they’ll become reliant on therapyThey are worried that talking about their issues in therapy will make things worseThey are concerned that it will take a long time for therapy to make a differenceThey are wondering if they would need to take medication to get betterThey are worried that nothing will change (“I’ve tried therapy before and nothing changed - how will this be any different?”)They had a bad experience with a therapist in the past and are afraid of being judged or misunderstoodThey are wondering how much experience the therapist has working with a specific issue or population and if they can truly understand their unique situationThey are concerned that the therapist will take sides with a family member (partner/spouse, child/teen, parents)They are concerned that their family member (partner/spouse, child/teen) doesn’t want to go to therapyThey are wondering what role they’ll play in their child/teen’s therapy processThey are concerned about confidentiality/keeping things private and not sharing personal information with others (partner/spouse, parents)If you're providing your unique question/concern, please enter it here.*Answer for question/concern #1:*(What would you say to a potential client if they were sitting in your office expressing this specific question/concern to ease their fear/concerns?)Question/concern #2:*(Provide your unique question/concern or pick from the dropdown list.)PROVIDE your unique question/concernThey are concerned about the cost of therapyThey have a full schedule and don’t feel like they have enough time to consistently attend sessionsThey are worried that others will judge them for seeing a therapistThey are skeptical about the effectiveness of therapy (in general, or online therapy/telehealth in specific)They are concerned that they’ll become reliant on therapyThey are worried that talking about their issues in therapy will make things worseThey are concerned that it will take a long time for therapy to make a differenceThey are wondering if they would need to take medication to get betterThey are worried that nothing will change (“I’ve tried therapy before and nothing changed - how will this be any different?”)They had a bad experience with a therapist in the past and are afraid of being judged or misunderstoodThey are wondering how much experience the therapist has working with a specific issue or population and if they can truly understand their unique situationThey are concerned that the therapist will take sides with a family member (partner/spouse, child/teen, parents)They are concerned that their family member (partner/spouse, child/teen) doesn’t want to go to therapyThey are wondering what role they’ll play in their child/teen’s therapy processThey are concerned about confidentiality/keeping things private and not sharing personal information with others (partner/spouse, parents)If you're providing your unique question/concern, please enter it here.*Answer for question/concern #2:*(What would you say to a potential client if they were sitting in your office expressing this specific question/concern to ease their fear/concerns?)Question/concern #3:*(Provide your unique question/concern or pick from the dropdown list.)PROVIDE your unique question/concernThey are concerned about the cost of therapyThey have a full schedule and don’t feel like they have enough time to consistently attend sessionsThey are worried that others will judge them for seeing a therapistThey are skeptical about the effectiveness of therapy (in general, or online therapy/telehealth in specific)They are concerned that they’ll become reliant on therapyThey are worried that talking about their issues in therapy will make things worseThey are concerned that it will take a long time for therapy to make a differenceThey are wondering if they would need to take medication to get betterThey are worried that nothing will change (“I’ve tried therapy before and nothing changed - how will this be any different?”)They had a bad experience with a therapist in the past and are afraid of being judged or misunderstoodThey are wondering how much experience the therapist has working with a specific issue or population and if they can truly understand their unique situationThey are concerned that the therapist will take sides with a family member (partner/spouse, child/teen, parents)They are concerned that their family member (partner/spouse, child/teen) doesn’t want to go to therapyThey are wondering what role they’ll play in their child/teen’s therapy processThey are concerned about confidentiality/keeping things private and not sharing personal information with others (partner/spouse, parents)If you're providing your unique question/concern, please enter it here.*Answer for question/concern #3:*(What would you say to a potential client if they were sitting in your office expressing this specific question/concern to ease their fear/concerns?) Extra InformationIs there anything else you would like to add that you weren't able to include anywhere else? YOU'VE DONE IT!!! THANK YOU SO MUCH FOR YOUR ANSWERS! -- The CounselingWise Writing Team
