If you want to get a jump on other therapists in your market, you should begin using the new Google Adwords format called ETA. ETA stands for Expanded Text Ads — and they do just that.

As you can see by the images below, the ads take up more space.

BeforeAfterETA

And, the new format gives us more room describe your benefits and emotionally draw the click:

ETAFields

How are these ads working so far?

Early analysis, while the ETA ads were in beta test, showed that we should expect a 20% higher click through rate (CTR) on this new format. However, some users are getting not only twice the CTR, but also higher conversion rates on their clicks.

ETA-performance-chart

Is there a deadline for adopting Google ETA Ads?

Google is now making ETA’s the standard going forward. “It’s important to take advantage of expanded text ads as soon as possible because after October 26th, 2016, you’ll no longer be able to create or edit standard text ads.”

CounselingWise Will Upgrade Your Ad Account For You!

If you have one adgroup in your account, we will make these changes for you for $150.

If you have more than one adgroup, we will upgrade all of your adgroups for $300.

Please place your order below!

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