I’m nervous when someone signs up the first time they find me…
… and you should be, too.
I’ve been helping therapists market online for 10 years now.
(I’m getting old!)
But one thing that makes me uneasy is when someone comes to our website and outright buys an expensive website without…
… talking to us…
… asking us questions…
… understanding how we work.
Why should I be uneasy?
Shouldn’t I be happy that my website is doing such a good job?
Well, yes and no.
Yes, I’m happy they found us and that our website impacted them. Of course!
But… I also know that the best relationships are the ones that marinate for a bit.
Just like getting married on the first date, deciding to invest quite a bit of money without really understanding what you’re buying is bad for both sides!
It’s bad for our clients because they don’t know…
… how much of their time will be needed
… how many decisions they’ll need to make
… how much time the whole project will take.
And, it’s bad for Counselingwise, too.
We want to work with therapists who understand the value of…
… going slowly to do it right
… tuning in, fully, to what their potential clients need
… creating a client-getting site (as opposed to just a pretty site)
We find that the therapists who have followed us for a long time…
… know our philosophy and agree with it
… trust our experience, and therefore our judgment… are willing to put in the work to do it right so that they don’t have to do it again in 6 months!
What about you?
Have you noticed that some clients that come to you in a rush just don’t end up fitting?
… found you on Psychology Today without a referral
… haven’t read your website
… really have no idea what you do or how you do it.
Usually, these folks want a miracle fix.
They want the pain to end without any work on their part.
They don’t stay in therapy very long.
This is why you need to be communicating what you do.
This is why you need to talk about how you work.
This is why you need to give people time to get used to you.
Avoid the fast “signer uppers.”
Play the long game.
Wait for clients to get in sync with you.