Do You Wish You Knew How to Write Compelling, Optimized Content for Your Therapy Website?

Do you feel like the content on your website doesn’t accurately represent who you are or how you approach your work with clients? You may want to write your own specialty page content, but you aren’t sure how to get started or write in a way that will reach and engage potential clients. Maybe you are confident in your writing skills, but you could use a writing template and SEO guidance to help learn the nuances of copywriting for counseling websites. Our one-of-a-kind Specialty Page Blueprint can help you develop content that follows our proven 7-Point Marketing Message approach, making it easier for potential clients find and connect with your message.

Getting the Most Out of Your Web Copy with Our Specialty Page Blueprint

counselingwise-specialty-page-blueprint-page-viewWriting compelling website content is about more than understanding your field. Many established therapists and published practitioners struggle to write effective web copy.

There is an incredible amount of nuance involved when writing in a way that engages potential clients while helping your page rank in Google searches. Additionally, your audience may be feeling anxious, helpless or stigmatized, and they will navigate away from your site if you push too hard or fail to make an emotional connection. By using language your potential clients are searching for and can understand, you increase your site’s visibility and make your content more accessible. Individuals visiting the site can see that you understand what they are going through and that, with your help, relief, healing and growth are possible. And, Google can see that you are providing relevant content your clients are searching for and start ranking you higher.

What Do You Get With the Specialty Page Blueprint?

Our one-of-a-kind Specialty Page Blueprint offers more than simple guidelines. This all-in-one resource covers everything from planning your content and incorporating strong keywords to writing in a way that establishes an emotional connection and builds rapport with potential clients.

When you purchase the Specialty Page Blueprint, you will receive:

  • Step-by-step instructions, including related questions from our Specialty Page Questionnaire, to develop engaging content that follows our proven 7-Point Marketing Message approach.
  • Our Specialty Page Questionnaire, designed to help you see the issue from your client’s perspective, organize your thoughts and structure your page.
  • A sample page you can use as a template to review page structure, language and tone. Additional, specialized sample pages are available upon request.
  • Detailed notes about how to incorporate keywords and keyword phrases into your content, headers and meta data to boost your ranking in Google searches.


I need more than just writing help to get my content online.

We offer a variety of corresponding services designed to make the writing process as simple as possible. Our keyword specialists can identify local and national keywords that clients are using to find therapists like you. When you’re done writing, you may wish to have one of our editors review your content for grammar, structure and/or to improve page optimization. We offer four easy editing levels to make sure we meet your particular editing needs without stretching your budget. You can feel confident that each specialty page is reaching and resonating with potential clients.

If you need help building a new website or analyzing, updating or redesigning an existing site, you can work with our strategy expert and/or one of our qualified project managers to explore your options.

What if I still can’t write my page after purchasing the SPBP?

Many practitioners who wish to write their own content struggle to get started. We offer a wide variety of therapy writing resources, including webinars, blog posts and SEO groups, to help you write and optimize your own specialty page content with greater ease and confidence.

In some cases, you may wish to work with one of our expert therapy writers to develop your first page so you can get a feel for the writing process. This also gives you a personalized template page to work from as you write the rest of your content.

I’m not sure I have enough time to write all of the content I need to keep my site ranking high.

You may want to write or update a large number of pages on your website but worry you are spending too much time writing and not enough time focusing on running your practice. Or, maybe you have read about how important it is to post on your blog once a week and feel like you won’t be able to keep up.

In our 10 years of experience, we have found that many therapists who begin writing new content start to see the benefits and end up wanting to write more than they originally planned. And, while you may know how important it is to create engaging, optimized content for your website, you might find yourself too busy with new clients to keep writing. Whether you are trying to build a new site or grow an existing one, our writers can help develop new pages and/or blog posts so you can focus on your practice and patients.

How much does the SPBP cost?counselingwise-specialty-page-blueprint

Our unique Specialty Page Blueprint was designed specifically for therapists to help you write pages that reach clients and help grow your online presence. Order and download your copy for only $47.

If you are already in our Strategic Therapy Website Program, contact your project manager for your free copy of the Specialty Page Blueprint.

How do I get started?

If you are ready to write quality content for your website, content that turns potential clients into REAL clients, simply click the ‘Get Started’ button below.

Pay ($47) Via PayPal



If you have questions about copywriting for therapy websites or any of our writing services, contact us today.

(Refund Policy: Once you receive the blueprint, no refunds will be provided.)