Therapists: Here’s How You Can Define and Communicate Your Specialities So That Potential Clients Call You
Are you wondering how to reach your potential clients? Do you struggle with communicating to people who could benefit from your expertise? Hey, you were trained as a therapist, not a web marketer, so it’s understandable that you might find yourself in this situation!
If the above describes you, you may need Strategy Consulting.
What is Strategy Consulting and how can it help you? Strategy Consulting (SC) is for therapists in private practice who are looking for clients, but who are unable to find and connect with enough clients for reasons that they do not understand.
We Understand How Clients Get Found Online
It comes down to this: In the online space, if Google’s algorithm cannot understand exactly what any one particular page is about, it cannot index you in search results. If you don’t show up in search results, potential clients cannot find you. We “speak on your behalf” to Google’s algorithm, so that you can speak to potential clients via the web. With Strategy Consulting, we analyze your current site (don’t worry if you don’t even have one yet…it just means you could probably really use our help). We determine what is working and what is not. Then we meet one-on-one via phone or Skype and go the core of what it is you do, your specific offerings. We then distill that message so that you understand what you really have to offer, so that we can express that on the web for you. We do this by organizing your web navigation and pages into a coherent, clear structure. In essence we produce the architectural plans—we call it a mindmap—for your new website. The mindmap, depending on your specialty areas, may look something like this:
Of course this is just a sample and every mindmap is different. Your mindmap will reflect exactly what your practice should emphasize. It’s all completely tailored to you and your unique practice. No other web company serving the therapist community offers this level of service.
We’ve all been on websites that lack focus and organization. If you are like us, you did not stay long enough to figure out what they had to offer. You lost interest; they lost a customer. By contrast when a site makes it easy to find what it is you need, you get straight to the page that is speaking your language (and your search term). Bingo! You stay, you read, you click around, you contact or purchase.
Strategy Consulting Is Not For Everyone
Not everyone needs Strategy Consulting. In fact we only recommend them to about 15% of our clients. If your focus is straightforward—say you simply specialize in the treatment of anxiety— your site navigation will be simple, and there is no need for SC. We only recommend one if you are not sure about your messaging, are confused about how to say what you need to say, or need help figuring out a complicated navigation structure.
Strategy work is relatively in depth, depending on your website size and specialties. The cost of our strategy consulting is a flat-fee of $650. This includes an initial meeting to discuss your desired direction, specialties, and any concerns you have; a proposed navigation architecture for your site; a keyword analysis; and a refinement phase that results in a final plan that you can implement with CounselingWise or on your own. If you are simply wanting us to do keyword research, you can learn more about how we can help on this page.
If You Do Need Strategy Consulting, You Will Benefit Greatly From Having It
The goal of the SC is to determine what your specialties are, what to call them, and the order that they should appear in your site navigation. The more targeted and coherent you are, the better your chances of ranking in Google’s search engines, and the better the chances that potential clients arriving on your site can find the page that addresses their exact concern.
Remember: If you think you may need SC you probably do!
Make sure what you have to offer your clients gets found by those looking for you, by building a bridge on the web that your clients can cross to find you. CounselingWise can help you do that!
If you’re ready to get started with Strategy Consulting, click the ‘Start Now’ button below. Our Strategy Consulting is a flat fee of $650. Your flat-fee payment will cover your strategy work.
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(Refund Policy: Once the services have been performed, no refunds will be provided.)
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