Specialty Page Questionnaire

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To receive a link for returning to a partially filled-out form, please click "SAVE & CONTINUE" at the bottom of the page, enter your email, and click "send link."

Practice Name*

Your Email*

Each marketing message is specific to ONE issue/topic or population you work with.

Page Topic*

If you selected other, please provide a description of the page topic.*

Please answer the questions in this form in your own words as much as possible—instead of simply copy/pasting information from elsewhere—because we want to know what you find important to be included in the content so we can create a unique page for each topic/specialty. Clear and specific answers are best -- not necessarily long ones.

IMPORTANT NOTE: Please do not just provide links to sites. It's not our writers' responsibility to pick out information for you to use in the content. We need your expert input and direction.

Identifying the Client

Your answer to this question will help us to better understand for whom this marketing message will be written.

1. Describe the audience you would like to reach related to this specialty.*

(Think demographics: relationship status, career, living situation, education level, gender, age range, etc.)

Identifying the Pain/Problem

The following questions help define the challenges your ideal client(s) are facing so they can see that you understand their situation and what they are going through.

2. What is their SINGLE BIGGEST PROBLEM (related to this issue) that causes them the most pain or frustration?*

3. What are some of the signs and symptoms your clients are experiencing (emotional, physical, social, relational)? How does this affect them from day to day?*

(Note: You may not have something for each of these signs and symptoms.)

4. TAKE TIME WITH THIS ONE: What do they secretly, privately desire most? Become your potential client and finish this sentence. “If I could just ______________.”*

(List all that you can think of.)

Normalizing the Issue/Need

The questions in this section explore why your potential client's issues are common (or uncommon). This is your opportunity to “normalize” the experience and make it less intimidating to seek help.

5. How common is this issue? You can provide statistics or speak more generally (e.g. “everyone experiences grief and loss”).*

(1-3 statistics are typically enough to establish the facts. Please provide us with links to the reference sources.)

6. Give specific examples of issues in our culture or your community that may contribute to these issues.*

(Describe the factors -- the “why” or “cause” -- that influence the problems.)

7. Why do people struggle to overcome this issue on their own?*

(List personal factors, cultural, social, technological, trying to treat a symptom rather than the core issue.)

Offering Solutions, Hope, and How/Why You Can Help

The answers to these questions allow you to go into more detail on your specific approach/methodologies, skills you teach, how sessions work, and what clients can take away from therapy. Imagine the client is standing outside the practice door -- this section is the invitation/selling point.

8. What does therapy give your clients a chance or safe space to do? Or what may a client expect to experience, better understand, learn, and apply throughout the therapy process?*

9. What types of things do you explore with clients during ongoing sessions and what are the long-term goals?*

(For instance, do you identify the core of the issue? Do you help clients understand symptoms and how they currently affect their life?)

10. Briefly describe any tangible skills or strategies the client can take away from sessions related to the specific modality or approaches that you use to treat this particular issue.*

(How you apply the modalities you use?)

11. What would you say to a potential client to provide them with hope about this issue? With help and support, what is possible?*

Addressing Questions and Concerns

At this point, many potential clients aren’t quite ready to commit to therapy yet. This section allows you to list the 3 MOST COMMON concerns/fear-based FAQs clients may have that keep them from seeking therapy/support for their issues. By addressing these concerns, you can build rapport and increase the chances they will stay on your site, and improve the quality of consultation calls/first sessions.

12. What are the three most common concerns/fear-based FAQs clients may have about seeking coaching/support for this issue? (e.g. general concerns [issues with time or money] or specialty-specific [public perception, partner doesn’t want to participate, etc.])

(Note: These should be unique questions/concerns for this particular issue/specialty. Please try to avoid copy/pasting the same ones for each specialty page because duplicating content will harm the ranking of your page.)

Question/concern #1:*

Answer for question/concern #1:*

(What would you say to a potential client if they were sitting in your office expressing this specific question/concern to ease their fear/concerns?)

Question/concern #2:*

Answer for question/concern #2:*

(What would you say to a potential client if they were sitting in your office expressing this specific question/concern to ease their fear/concerns?)

Question/concern #3:*

Answer for question/concern #3:*

(What would you say to a potential client if they were sitting in your office expressing this specific question/concern to ease their fear/concerns?)

Extra Information

Is there anything else you would like to add that you weren't able to include anywhere else?

YOU'VE DONE IT!!! THANK YOU SO MUCH FOR YOUR ANSWERS!

-- The CounselingWise Writing Team

Specialty Page Questionnaire

Identifying the Client

Identifying the Pain/Problem

Normalizing the Issue/Need

Offering Solutions, Hope, and How/Why You Can Help

Addressing Questions and Concerns

Extra Information

YOU'VE DONE IT!!! THANK YOU SO MUCH FOR YOUR ANSWERS!

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