Specialized Therapist Page Questionnaire

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Practice Name*

Your Email*

Each marketing message is specific to ONE particular type of therapist.

Page Topic*

If you selected other, please provide a description of the page topic.*

Please answer the questions in this form in your own words as much as possible—instead of simply copy/pasting information from elsewhere—because we want to know what you find important to be included in the content so we can create a unique page for each topic/specialty. Clear and specific answers are best -- not necessarily long ones.

IMPORTANT NOTE: Please do not just provide links to sites. It's not our writers' responsibility to pick out information for you to use in the content. We need your expert input and direction.

Identifying the Client

Your answer to this question will help us to better understand for whom this marketing message will be written.

1. Describe the audience you would like to reach related to this specialty.*

(Think demographics: relationship status, career, living situation, education level, gender, age range, etc.)

Identifying the Pain/Problem

The following questions help define the challenges your ideal client(s) are facing so they can see that you understand their situation and what they are going through.

2. What is the SINGLE BIGGEST problem that would cause your target audience to seek out your specialized services?*

3. What are some of the unique and/or common challenges your clients are experiencing (emotional, physical, social, relational) that cause them to look for a specific type of therapist? How do these issues affect them day to day?*

(Note: you may not have something for each of these.)

4. TAKE TIME WITH THIS ONE: What do they secretly, privately desire most? Become your potential client and finish this sentence. “If I could just ______________.”*

(List all that you can think of.)

Normalizing the Issue/Need

The questions in this section explore why your potential client's issues are common (or uncommon). This is your opportunity to “normalize” the experience and make it less intimidating to seek help.

5. How common are the challenges your unique clientele face? You can provide statistics or speak more generally (e.g. “many people prefer talking to a therapist who speaks their native language”).*

(1-3 statistics are typically enough to establish the facts. Please provide us with links to the reference sources.)

6. Describe any factors within the culture or community of your particular audience that may be causing or contributing to your client’s need for a specific kind of therapist.*

(Describe the factors -- the “why” or “cause” -- that influence the problems.)

7. Why do individuals struggle to overcome their issues on their own (e.g. lack of a culturally sensitive therapist, language barriers, social expectations, trying to treat symptoms rather than the core issue)?*

Offering Solutions, Hope, and How/Why You Can Help

The answers to these questions allow you to go into more detail on your specific approach/methodologies, skills you teach, how sessions work, and what clients can take away from therapy. Imagine the client is standing outside the practice door -- this section is the invitation/selling point.

8. What sets you apart from other therapists? And what may a client expect to experience, better understand, learn, and apply by seeking a specialized therapist?*

9. What types of things do you explore with clients during ongoing sessions and what are the long-term goals?*

(For instance, do you identify the core of the issue? Do you help clients understand symptoms and how they currently affect their life?)

10. Briefly describe any specific modalities or approaches you use and how you apply them in session? (List any tangible strategies and skills the client can take away from working with a specialized therapist.)*

11. What would you say to a potential client to provide them with hope? With help and support, what is possible?*

Addressing Questions and Concerns

At this point, many potential clients aren’t quite ready to commit to therapy yet. This section allows you to list the 3 MOST COMMON concerns/fear-based FAQs clients may have that keep them from seeking support for their issues. By addressing these concerns, you can build rapport, increase the chances they will stay on your site, and improve the quality of consultations and first sessions.

12. What are the three most common concerns/fear-based FAQs clients may have about seeking support from a specialized therapist? (e.g. general concerns [issues with time or money] or specialty-specific [public perception, etc.])

(Note: These should be unique questions/concerns for this particular issue/specialty. Please try to avoid copy/pasting the same ones for each specialty page because duplicating content will harm the ranking of your page.)

Question/concern #1:*

Answer for question/concern #1:*

(What would you say to a potential client if they were sitting in your office expressing this specific question/concern to ease their fear/concerns?)

Question/concern #2:*

Answer for question/concern #2:*

(What would you say to a potential client if they were sitting in your office expressing this specific question/concern to ease their fear/concerns?)

Question/concern #3:*

Answer for question/concern #3:*

(What would you say to a potential client if they were sitting in your office expressing this specific question/concern to ease their fear/concerns?)

Extra Information

Is there anything else you would like to add that you weren't able to include anywhere else?

YOU'VE DONE IT!!! THANK YOU SO MUCH FOR YOUR ANSWERS!

-- The CounselingWise Writing Team

Specialized Therapist Page Questionnaire

Identifying the Client

Identifying the Pain/Problem

Normalizing the Issue/Need

Offering Solutions, Hope, and How/Why You Can Help

Addressing Questions and Concerns

Extra Information

YOU'VE DONE IT!!! THANK YOU SO MUCH FOR YOUR ANSWERS!

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