Online Therapy Page Questionnaire

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This Marketing Message/Specialty Page will focus on Online Therapy services.


Please answer the questions in this form in your own words as much as possible—instead of simply copy/pasting information from elsewhere—because we want to know what you find important to be included in the content so we can create a unique page for each topic/specialty. Clear and specific answers are best -- not necessarily long ones.

IMPORTANT NOTE: Please do not just provide links to sites. It's not our writers' responsibility to pick out information for you to use in the content. We need your expert input and direction.


Identifying the Client

Your answer to this question will help us to better understand for whom this marketing message will be written.

(Think demographics: relationship status, career, living situation, education level, gender, age range, etc.)



Identifying the Pain/Problem

The following questions help define the challenges your ideal client(s) are facing so they can see that you understand their situation and what they are going through.

(Is there a particular specialty we need to focus on in connection with your online services, or should we speak to the full range of services you offer?)
If there are specific reasons related to one of your specialties, please list those, as well (i.e. if social phobia is one of your specialties, online therapy can provide help they may otherwise be hesitant to get).
(List all that you can think of.)



Normalizing the Issue/Need

Why is it common for people to seek online therapy? This is your opportunity to “normalize” the experience and make it less intimidating to seek help.

You can provide facts/statistics or speak more generally (e.g. “we all lead busy lives”).



Offering Solutions, Hope, and How/Why You Can Help

The answers to these questions allow you to go into more detail on your specific approach/methodologies, skills you teach, how sessions work, and what clients can take away from therapy. Imagine the client is standing outside the practice door -- this section is the invitation/selling point.

(Optional) Are there any stats or studies showing how effective online therapy can be?
(For example, tools you use in-office that won’t be available, concerns about privacy, etc.)
(Are there any scenarios where teletherapy would not be recommended?)
1) What system(s) do you use? Are they HIPAA compliant?
2) How do clients get started? Do they have a phone consultation? Do they join a waiting room then you invite them into the session?
3) What tools/systems will your clients need? Can they do this from their laptop or phone or tablet, etc.? Will they need an internet connection, microphone, and webcam?
4) What software features might your clients be interested in? (The ability to conference in more than one person for couples or group therapy? Billing features? Scheduling? Document sharing?)
5) Do you have any other advice for clients as they get started (eg find a quiet room, have the kids turn on a movie and only interrupt for emergencies, etc)?



Addressing Questions and Concerns

At this point, many potential clients aren’t quite ready to commit to online therapy yet. This section allows you to list the 3 MOST COMMON concerns/fear-based FAQs clients may have that keep them from seeking therapy/support for their issues. By addressing these concerns, you can build rapport, increase the chances they will stay on your site, and improve the quality of consultations and first sessions.

14. Here are suggestions for the three most common objections/fear-based FAQs clients may have about seeking online therapy/support.
(Note: If you would like to use different questions/objections, please supply us with them in the space provided.)

(What would you say to a potential client if they were sitting in your office expressing this specific question/concern to ease their fear/concerns?)
(What would you say to a potential client if they were sitting in your office expressing this specific question/concern to ease their fear/concerns?)
(What would you say to a potential client if they were sitting in your office expressing this specific question/concern to ease their fear/concerns?)



Extra Information




YOU'VE DONE IT!!! THANK YOU SO MUCH FOR YOUR ANSWERS!

-- The CounselingWise Writing Team
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