Online Therapy Page Questionnaire

"*" indicates required fields

Practice Name*

Your Email*

This Marketing Message/Specialty Page will focus on Online Therapy services.

Please answer the questions in this form in your own words as much as possible—instead of simply copy/pasting information from elsewhere—because we want to know what you find important to be included in the content so we can create a unique page for each topic/specialty. Clear and specific answers are best -- not necessarily long ones.

IMPORTANT NOTE: Please do not just provide links to sites. It's not our writers' responsibility to pick out information for you to use in the content. We need your expert input and direction.

Identifying the Client

Your answer to this question will help us to better understand for whom this marketing message will be written.

1. Describe the audience you would like to reach related to this specialty.*

(Think demographics: relationship status, career, living situation, education level, gender, age range, etc.)

Identifying the Pain/Problem

The following questions help define the challenges your ideal client(s) are facing so they can see that you understand their situation and what they are going through.

2. What is their SINGLE BIGGEST PROBLEM that causes them the most pain or frustration and that makes in-person therapy a bad fit?*

(Is there a particular specialty we need to focus on in connection with your online services, or should we speak to the full range of services you offer?)

3. What are some of the general reasons clients may need online therapy? Why might they not be able to or want to attend in-person therapy?*

If there are specific reasons related to one of your specialties, please list those, as well (i.e. if social phobia is one of your specialties, online therapy can provide help they may otherwise be hesitant to get).

4. TAKE TIME WITH THIS ONE: What do they secretly, privately desire most? Become your potential client and finish this sentence. “If I could just ______________.”*

(List all that you can think of.)

Normalizing the Issue/Need

Why is it common for people to seek online therapy? This is your opportunity to “normalize” the experience and make it less intimidating to seek help.

5. How common is the use of online therapy? When/how did teletherapy come to be accepted as an effective treatment approach for therapists (in general or within your practice)?*

You can provide facts/statistics or speak more generally (e.g. “we all lead busy lives”).

6. Give specific examples of any technological or other societal factors (improved internet access, COVID-19/social distancing, long working hours, etc.) that you think have led to the growing popularity of this form of therapy?*

7. Are there any other reasons that people in your state commonly seek online therapy (heavy traffic in your city, a shortage of qualified therapists, frequent inclement weather, etc.)?*

Offering Solutions, Hope, and How/Why You Can Help

The answers to these questions allow you to go into more detail on your specific approach/methodologies, skills you teach, how sessions work, and what clients can take away from therapy. Imagine the client is standing outside the practice door -- this section is the invitation/selling point.

8. What does online therapy give clients a chance or safe space to do? How effective is it in treating the issues your clients deal with?*

(Optional) Are there any stats or studies showing how effective online therapy can be?

9. Do you approach online therapy in the same way you approach in-person therapy? Why or why not?*

10. Are there any drawbacks to online therapy? If so, what steps do you take to mitigate them?*

(For example, tools you use in-office that won’t be available, concerns about privacy, etc.)

11. In what situations or for what type of clients does teletherapy make the most sense?*

(Are there any scenarios where teletherapy would not be recommended?)

12. How does online therapy work?*

1) What system(s) do you use? Are they HIPAA compliant?
2) How do clients get started? Do they have a phone consultation? Do they join a waiting room then you invite them into the session?
3) What tools/systems will your clients need? Can they do this from their laptop or phone or tablet, etc.? Will they need an internet connection, microphone, and webcam?
4) What software features might your clients be interested in? (The ability to conference in more than one person for couples or group therapy? Billing features? Scheduling? Document sharing?)
5) Do you have any other advice for clients as they get started (eg find a quiet room, have the kids turn on a movie and only interrupt for emergencies, etc)?

13. What would you say to a potential client to provide them with hope about this issue? With help and support, what is possible?*

Addressing Questions and Concerns

At this point, many potential clients aren’t quite ready to commit to online therapy yet. This section allows you to list the 3 MOST COMMON concerns/fear-based FAQs clients may have that keep them from seeking therapy/support for their issues. By addressing these concerns, you can build rapport, increase the chances they will stay on your site, and improve the quality of consultations and first sessions.

14. Here are suggestions for the three most common objections/fear-based FAQs clients may have about seeking online therapy/support.
(Note: If you would like to use different questions/objections, please supply us with them in the space provided.)

Question/concern #1: [Suggestion - "Does online therapy work? Is it as effective as in-person therapy?"]*

Answer for question/concern #1:*

(What would you say to a potential client if they were sitting in your office expressing this specific question/concern to ease their fear/concerns?)

Question/concern #2: [Suggestion - "Concerns about privacy (address privacy of the stream, privacy in the home, privacy where you are, encryption or other technology, etc.)."]*

Answer for question/concern #2:*

(What would you say to a potential client if they were sitting in your office expressing this specific question/concern to ease their fear/concerns?)

Question/concern #3: [Suggestion - "Will online therapy be covered by insurance? (speak to state laws, whether you accept insurance/provide a superbill, whether you are credentialed or out-of-network, etc.)"]*

Answer for question/concern #3:*

(What would you say to a potential client if they were sitting in your office expressing this specific question/concern to ease their fear/concerns?)

Extra Information

Is there anything else you would like to add that you weren't able to include anywhere else?

YOU'VE DONE IT!!! THANK YOU SO MUCH FOR YOUR ANSWERS!

-- The CounselingWise Writing Team

Online Therapy Page Questionnaire

Identifying the Client

Identifying the Pain/Problem

Normalizing the Issue/Need

Offering Solutions, Hope, and How/Why You Can Help

Addressing Questions and Concerns

Extra Information

YOU'VE DONE IT!!! THANK YOU SO MUCH FOR YOUR ANSWERS!

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