Specialty Page Questionnaire – GENERAL "*" indicates required fields To receive a link for returning to a partially filled-out form, please click "SAVE & CONTINUE" at the bottom of the page, enter your email, and click "send link." Practice Name* Your Email* Each marketing message is specific to ONE issue/topic or population you work with.Page Topic* Please answer the questions in this form in your own words as much as possible—instead of simply copy/pasting information from elsewhere—because we want to know what you find important to be included in the content so we can create a unique page for each topic/specialty. Clear and specific answers are best -- not necessarily long ones. IMPORTANT NOTES: Please do not just provide links to sites. It's not our writers' responsibility to pick out information for you to use in the content. We need your expert input and direction. The person who will do the interview with the writer (after one has been assigned) should also be the person filling out this questionnaire. Identifying the Client Your answer to this question will help us to better understand for whom this marketing message will be written.1. Describe the audience you would like to reach related to this specialty.*(Think about: relationship status, career, living situation, education level, gender, age range, biggest issue, etc.) Identifying the Problem The following questions help define the challenges your ideal client(s) are facing so they can see that you understand their situation and what they are going through.2. What are some of the typical challenges or obstacles that your ideal clients are experiencing?*(Please list all you can think of.)3. How does their situation affect them from day to day?*(Create a narrative of your client's daily life.) Normalizing the Issue/Need The questions in this section explore why your potential client's issues are common (or uncommon). This is your opportunity to “normalize” the experience and make it less intimidating to seek help.4. Please give specific examples of situations/conditions in our culture/society that may cause, contribute to, or exacerbate your client's issues.*5. Why do most people struggle to overcome these obstacles on their own (e.g. lack of clarity, getting stuck in a pattern, or not addressing the deeper issues)?*(OPTIONAL SUPPLEMENTARY INFORMATION: How common are these challenges? You can provide statistics or speak more generally. When you cite statistics, please provide a source link for each.) Offering Solutions, Hope, and How/Why You Can Help The answers to these questions allow you to go into more detail on your specific approach/methodologies, how sessions work, and what clients can take away. Imagine the client is standing outside your door -- this section is the invitation/selling point.6. What types of things do you explore with clients during sessions?*(For instance, do you focus on core issues, problem-solving, or discussion and moral support?)7. Briefly describe any specific processes or methods you use. And/or list any tangible strategies the client can take away from sessions.*(Think about: How do you apply the processes/methods you use? What are the long-term goals? What may a client expect to better understand, learn, and apply with your help?)8. What can your approach offer clients that others who offer your type of service can't? With support and guidance, what is ultimately possible for your client, and how will that change the landscape of their life?*(Think about: What do they hope to achieve most? List all that you can think of.) Addressing Questions and Concerns At this point, many potential clients aren’t quite ready to commit to working with you yet. This section allows you to list the 3 MOST COMMON concerns/fear-based FAQs clients may have that keep them from seeking support for their issues. By addressing these concerns, you can build rapport and increase the chances they will stay on your site, and improve the quality of consultation calls/first sessions. (Note: These should be questions/concerns related to this particular service. If we are writing multiple pages for you, please avoid copy/pasting the same answers for each specialty page because duplicating content will harm the ranking of your pages.)9. What are the three most common concerns/fear-based FAQs clients may have about seeking support for their issue? If you already know which 3 questions/concerns you would like to address, please just enter them. If you're not sure about what you would like to address, you can look through our suggestions listed in the dropdown to get ideas or pick one of those choices.Question/concern #1:*(Provide your unique question/concern or pick from the dropdown list.)PROVIDE your unique question/concernThey are concerned about the cost of your serviceThey are wondering how long it will take to make any difference in their lifeThey have a full schedule and don’t feel like they have enough time to consistently attend sessionsThey are worried that others will judge them for seeking helpThey are skeptical about the effectiveness of your service (in general or online, in specific)They had a bad experience with someone offering a similar service in the past and are afraid of being misunderstoodThey are wondering how much experience you have working with a specific issue or population and if you can truly understand their unique situationThey are concerned about confidentiality/keeping things privateIf you're providing your unique question/concern, please enter it here.* Answer for question/concern #1:*(What would you say to a potential client if they were sitting in your office expressing this specific question/concern to ease their fear/concerns?)Question/concern #2:*(Provide your unique question/concern or pick from the dropdown list.)PROVIDE your unique question/concernThey are concerned about the cost of your serviceThey are wondering how long it will take to make any difference in their lifeThey have a full schedule and don’t feel like they have enough time to consistently attend sessionsThey are worried that others will judge them for seeking helpThey are skeptical about the effectiveness of your service (in general or online, in specific)They had a bad experience with someone offering a similar service in the past and are afraid of being misunderstoodThey are wondering how much experience you have working with a specific issue or population and if you can truly understand their unique situationThey are concerned about confidentiality/keeping things privateIf you're providing your unique question/concern, please enter it here.* Answer for question/concern #2:*(What would you say to a potential client if they were sitting in your office expressing this specific question/concern to ease their fear/concerns?)Question/concern #3:*(Provide your unique question/concern or pick from the dropdown list.)PROVIDE your unique question/concernThey are concerned about the cost your serviceThey are wondering how long it will take to make any difference in their lifeThey have a full schedule and don’t feel like they have enough time to consistently attend sessionsThey are worried that others will judge them for seeking helpThey are skeptical about the effectiveness of your service (in general or online, in specific)They had a bad experience with someone offering a similar service in the past and are afraid of being misunderstoodThey are wondering how much experience you have working with a specific issue or population and if you can truly understand their unique situationThey are concerned about confidentiality/keeping things privateIf you're providing your unique question/concern, please enter it here.* Answer for question/concern #3:*(What would you say to a potential client if they were sitting in your office expressing this specific question/concern to ease their fear/concerns?) Extra InformationIs there anything else you would like to add that you weren't able to include anywhere else? YOU'VE DONE IT!!! THANK YOU SO MUCH FOR YOUR ANSWERS! -- The CounselingWise Writing Team
