Evaluations/Assessments Page Questionnaire

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This Marketing Message/Specialty Page will focus on Evaluation/Assessment services.


Please answer the questions in this form in your own words as much as possible—instead of simply copy/pasting information from elsewhere—because we want to know what you find important to be included in the content so we can create a unique page for each topic/specialty. Clear and specific answers are best -- not necessarily long ones.

IMPORTANT NOTE: Please do not just provide links to sites. It's not our writers' responsibility to pick out information for you to use in the content. We need your expert input and direction.


Identifying the Client

Your answer to this question will help us to better understand for whom this marketing message will be written.

(Think demographics: relationship status, career, living situation, education level, gender, age range, etc.)



Identifying the Pain/Problem

The following questions help define the challenges your ideal client(s) are facing so they can see that you understand their situation and what they are going through.




Normalizing the Issue/Need

The questions in this section explore why your potential client's issues are common (or uncommon). This is your opportunity to “normalize” the experience and make it less intimidating to seek help.

You can provide statistics or speak more generally (e.g. “many people experience anxiety” or “getting good grades and paying attention in class is a challenge for most kids”).
(For example: language barriers, cultural gaps, technological factors, misunderstood behavior in children, lack of access to accommodations and resources, limiting how a person lives, etc.)



Offering Solutions, Hope, and How/Why You Can Help

The answers to these questions allow you to go into more detail on your specific approach/methodologies, skills you teach, how sessions work, and what clients can take away from them. Imagine the client is standing outside the practice door -- this section is the invitation/selling point.




Addressing Questions and Concerns

At this point, many potential clients aren’t quite ready to commit to taking advantage of your services yet. This section allows you to list the 3 MOST COMMON concerns/fear-based FAQs clients may have that keep them from seeking support. By addressing these concerns, you can build rapport, increase the chances they will stay on your site, and improve the quality of consultations and first sessions.

12. What are the three most common concerns/fear-based FAQs clients may have about seeking support? (e.g. general concerns [issues with time or money] or specialty-specific [public perception, partner doesn’t want to participate, etc.])

(Note: These should be unique questions/concerns for this particular issue/specialty. Please try to avoid copy/pasting the same ones for each specialty page because duplicating content will harm the ranking of your page.)

(What would you say to a potential client if they were sitting in your office expressing this specific question/concern to ease their fear/concerns?)
(What would you say to a potential client if they were sitting in your office expressing this specific question/concern to ease their fear/concerns?)
(What would you say to a potential client if they were sitting in your office expressing this specific question/concern to ease their fear/concerns?)



Extra Information




YOU'VE DONE IT!!! THANK YOU SO MUCH FOR YOUR ANSWERS!

-- The CounselingWise Writing Team
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