Starting a blog can be an intimidating experience. It can also be time-consuming, nerve-wracking, and exasperating. This is true of any kind of blog, no matter what line of work you may be in. Blogging can be very hard work, to say the least.
Add to this that, for a variety of reasons, it may be even more challenging for a private practice therapist – especially one that is new in the business or has never had any kind of presence on the world wide web. However, this doesn’t mean that you can’t start a blog today.
Above all, it definitely doesn’t mean that your blog can’t be insightful, helpful, and ultimately beneficial in promoting your practice to a whole new audience. It can be all of these things and much, much more. It all depends on your attitude and your willingness to stick to your new project. The sooner you get started, the sooner you can begin to reap the very real benefits.
Drop the Defeatist Mindset That Stops You From Getting Started
The first thing you need to do is say goodbye to the defeatist mindset that keeps you from getting started on your blog. Yes, we are all very aware that you have serious and very specific standards. We know that you may not spend a lot of time on the web and may, therefore, have no tangible idea of where to start.
We know that you feel that there may be no point in creating a blog for your practice’s website because other people have already covered the same topics. And not only have they written about those topics but they are oftentimes better writers. They may also have more professional experience and a slew of credentials that you don’t possess.
Here’s the thing: None of these factors should amount to an excuse for you to shrug off creating a blog of your own. The defeatist mindset may be an all too common component of human psychology. But this isn’t a “be all/end all” conclusion that allows you to forego embarking on an activity that could be an incredibly rewarding experience.
Comparing Yourself to Others is a Guaranteed Means to a Dead End
The most important gift that you can give yourself as a therapist and blog writer is to never, ever compare your blog to those written by others. And if you’ve already embarked down this self-defeating cul de sac, the very best thing you can do to is to stop.
You need to come—quickly—to the recognition that you, yourself, are an expert in your field. You have a series of unique, yet very personable, relatable, and instructive set of life experiences to share with your audience. And on top of all that, you also have a very pertinent base of knowledge to share.
It Doesn’t Matter if Your Blog is Not Fully “Unique”
It literally means nothing if your blog is not completely original and unique. In your line of work, you don’t need to be. You don’t need to come at your patients with a “Been there, heard it all before, tell me something new” type of attitude. This is quite literally the very last thing they want to experience from their therapist. So why should you subject yourself to such an unrealistic and unfruitful attitude?
You aren’t out to relate some incredibly unique and inimitable content to the masses. This is the very worst thing that you can do. You want to give useful and actionable info to your audience that they can benefit from. You want to show yourself as an approachable, understanding, and eminently helpful individual as a professional therapist.
To do this, you’ve got to approach them from an angle that they can readily understand. Yes, you’ll most likely end up telling them a few things they already know. And, yes, you’ll end up repeating quite a bit of info that they can get from any professional therapist’s blog. But quite a lot of what you’ll write in your blog will be new to them, if not to you. And that’s the whole point.
What is the Ultimate Reason for You to Have a Blog?
At this point, it may be useful to illustrate the ultimate reason why you need to have a blog in the first place. You need to take advantage of any and every means to humanize yourself. You need to set yourself apart from the ranks of other therapists and psychologists in your area. Your blog is your special place where you can relate your own thoughts, your own impressions, and your own specialties to the public.
There is also the fact that having a blog is excellent publicity for your practice. Knowing how to make use of the various tactics and techniques associated with SEO, will help your blog attract the right clients. (We’ve honed a strategy that gets therapist’s blogs in front of potential client’s eyes.)
Your ultimate goal for your blog should be to use it as a means to help people to come to your office. The more people you reach, the more people you can help. And you can do this by creating a blog that will rank as near to the top of the search result rankings on Google as possible. This is the means by which you can begin to grow and expand your practice and its outreach.
The Time for You to Start Blogging is Now
There is no better time than the present to get started on your blog. Don’t worry about being unique or original. Don’t worry about reposting info that some people already know. Don’t worry about duplicating topics. Just get started on sharing yourself and your abilities with your public. “If you build it, they will come” should be your guiding principle in this endeavor.
The attitude you should have is that you are a professional. You are worthy of your degree. You have the effort and the experience that it took to earn that degree as your calling card. You have the ability to help people find workable solutions to their problems that will help them increase the quality of their lives. The purpose of your blog is to communicate that you possess this knowledge and that you are a therapist that is well worth getting to know.
Still not feeling like writing up a post? Then check out these 5 Easy Ways to Stay Motivated to Write Your Therapy Blog Posts.