Coaching Marketing Message Questionnaire

"*" indicates required fields

Practice Name*

Your Email*

Each marketing message is specific to ONE issue/topic or population you work with.

Page Topic*

If you selected other, please provide a description of the page topic.*

Please answer the questions in this form in your own words as much as possible—instead of simply copy/pasting information from elsewhere—because we want to know what you find important to be included in the content so we can create a unique page for each topic/specialty. Clear and specific answers are best -- not necessarily long ones.

IMPORTANT NOTE: Please do not just provide links to sites. It's not our writers' responsibility to pick out information for you to use in the content. We need your expert input and direction.

Identifying the Client

Your answer to this question will help us to better understand for whom this marketing message will be written.

1. Describe the audience you would like to reach related to the services you provide.*

(Think demographics: relationship status, career, living situation, education level, gender, age range, etc.)

Identifying the Pain/Problem

The following questions help define the challenges your ideal client(s) are facing so they can see that you understand their situation and what they are going through.

2. What is their SINGLE BIGGEST problem, the main reason why clients feel compelled to seek out your services?*

(Note: This can also be a specific issue or set of issues that you prefer to work with; for instance, life transitions, career changes, or relationships.)

3. What are some of the typical challenges or obstacles that your ideal clients are experiencing?*

(Create a narrative of your client's day-to-day life and the various ways in which their situation is affecting them.)

4. TAKE TIME WITH THIS ONE: If your clients could flip a switch and make everything perfect or okay, what would that look like? What are they hoping to achieve through coaching?*

(Name a few examples.)

Normalizing the Issue/Need

The questions in this section explore why your potential client's issues are common (or uncommon). This is your opportunity to “normalize” the experience and make it less intimidating to seek help.

5. How common are the challenges that your clients are facing? You can provide statistics or speak more generally (e.g. “everyone experiences confusion while searching for direction in their lives”).*

6. List a few factors that cause, contribute to, or exacerbate your client's issues.*

(That could involve aspects of culture, society, relationships, politics, economics, technology, etc.)

7. Why do most clients struggle to overcome these obstacles on their own? (e.g., lack of clarity, getting stuck in a pattern, or treating symptoms rather than deeper, underlying issues.)*

Offering Solutions, Hope, and How/Why You Can Help

The answers to these questions allow you to go into more detail on your specific approach/methodologies, skills you teach, how sessions work, and what clients can take away from coaching. Imagine the client is standing outside the practice door -- this section is the invitation/selling point.

8. Why are your coaching services effective and what can you help your clients accomplish?*

(Alternatively, you can talk about how coaching differs from therapy.)

9. What may a client expect to experience, better understand, learn, and apply throughout the coaching process?*

10. What types of things do you explore with clients during ongoing sessions? Walk your target audience through your services and how they work step-by-step.*

(For instance, do you focus on core issues, problem-solving, or discussion and moral support?)

11. Do you use any specific processes, methods, or modalities? If not, describe any tangible tips, techniques, strategies, or skills clients may take away from sessions.*

(You can also think about the issues you’ve mentioned in the pain/problem section and how you would address these.)

12. At the end of the day, what can your approach to coaching offer clients? With support and guidance, what is ultimately possible through coaching, and how will that change the landscape of your clients' lives?*

Addressing Questions and Concerns

At this point, many potential clients aren’t quite ready to commit to coaching yet. This section allows you to list the 3 MOST COMMON concerns/fear-based FAQs clients may have that keep them from seeking coaching/support for their issues. By addressing these concerns, you can build rapport, increase the chances they will stay on your site, and improve the quality of consultations and first sessions.

13. What are the three most common concerns/fear-based FAQs clients may have about seeking coaching/support for this issue? (e.g. general concerns [issues with time or money] or specialty-specific [public perception, partner doesn’t want to participate, etc.])

(Note: These should be unique questions/concerns for this particular issue/specialty. Please try to avoid copy/pasting the same ones for each specialty page because duplicating content will harm the ranking of your page.)

Question/concern #1:*

Answer for question/concern #1:*

(What would you say to a potential client if they were sitting in your office expressing this specific question/concern to ease their fear/concerns?)

Question/concern #2:*

Answer for question/concern #2:*

(What would you say to a potential client if they were sitting in your office expressing this specific question/concern to ease their fear/concerns?)

Question/concern #3:*

Answer for question/concern #3:*

(What would you say to a potential client if they were sitting in your office expressing this specific question/concern to ease their fear/concerns?)

Extra Information

Is there anything else you would like to add that you weren't able to include anywhere else?

YOU'VE DONE IT!!! THANK YOU SO MUCH FOR YOUR ANSWERS!

-- The CounselingWise Writing Team

Coaching Marketing Message Questionnaire

Identifying the Client

Identifying the Pain/Problem

Normalizing the Issue/Need

Offering Solutions, Hope, and How/Why You Can Help

Addressing Questions and Concerns

Extra Information

YOU'VE DONE IT!!! THANK YOU SO MUCH FOR YOUR ANSWERS!

CounselingWise | 7345 Buckingham Road | Boulder, CO 80301 | 303-209-1832

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